| |Marketing | |Individual Assignment- Fernwood Fitness Delivering Value | |[pic] | |
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Industry Evolution Issues of Fitness Center in Singapore Amore Fitness Table of Contents Industry Evolution Issues of Fitness Center in Singapore 1 1 Introduction 1 2 Industry review 2 2.1 What is the current stage of industry evolution 2 2.2 What are the important factors that impacting the current and near future of such industry? 3 2.3 Five forces analysis 5 2.4 Possible trends identified from above analysis 8 3 Firm level analysis 8 3.1 Brief overview of the firm and its
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Introduction The name of my retail establishment is a fitness center called Basic Fitness. Basic Fitness plans to cater to 50-150 members. The purpose and mission of basic fitness is to provide fitness and exercise equipment to adults in the community to help them stay physically fit and healthy thereby enhancing a healthy lifestyle. Our gym will be smaller and less rowdy than some of the other gyms in the area. By so doing our target market which will be older working and retired adults can work
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Pollard Jr. Assignment: Individual SWOT Analysis Out of the seven business plan topics I have chosen to create a SWOT analysis for a fitness and sports business. All over the United States there are many fitness and sports centers that many people attend on a daily basis. Such as gyms like Curves, Planet Fitness, Gould’s Gym and many more. However all of these gyms have something in common and that is to promote healthier lifestyles for individuals. Strengths: * Team players who are there to
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Analysis 7 8.1 Financial Plan 7 1.1 EXECUTIVE SUMMARY The Nixco Family Fitness Center, LLC is a thriving business-person's club but is also one of the only family-focused clubs in the Mitchellville, MD area. Fifty percent of our members are under the age of 45 and have young children. Currently, the center has 900 members. A center membership is $800 a year. The Nixco Family Fitness Center wants to add an additional 300 members with families over the next three years. We are
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Blue Ocean Strategy Eric Montoya MKT/421 February 12, 2015 William Gay Blue Ocean Strategy The Blue Ocean Strategy focuses on three big industries that touch thousands of people’s lives. The areas in which they look at are Autos, Movies and Computers. What companies in those fields are doing into managing their profit and growth through times? Creation of blue ocean strategy placed its focus on very good strategic moves in order to place their brand in a position which long past its rise
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Product Differentiation – The Fitness Club Market The market for fitness club membership is one of monopolistic competition. We would categorize it as monopolistic competition for a few different reasons. For example, there are a lot of different fitness club brands out there both small and large due to relatively ease of entry into this market. I experienced this fact personally when I witnessed a friend of mine opening a fitness club a few years ago, without a tremendous amount of capital. This
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Executive Summary This marketing plan is a means for Elite Fitness to refocus its identity as differentiated from competitors in its local market. The primary goal for Elite Fitness is help achieve a healthy community by focusing on lifestyle fitness. This will involve rebranding, refocusing activities, and redeveloping many marketing materials in the coming 12 months. Follow up and careful examination of results over the next three years will determine whether this marketing direction is having
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limited to, excellent customer service, a healthy work environment, and a strong, positive reputation within the community. It is for these reasons that we have chosen the Monterey Sports Center as a loyalty leader in the Monterey area within the fitness industry. History of Company The Monterey Sports Center is a city building that was established in 1992. As a city entity, it is overseen by the City of Monterey’s council members and is a non-profit organization. When the facility opened it
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Fast Food Industry - A fast food restaurant, also known as a quick service restaurant (QSR), is described as a limited menu establishment which lends itself to production line techniques of producing food that is served packaged for immediate consumption, on or off the restaurant premises. Fast food customers normally order at a counter and pay before eating. GDP Fast food restaurants represent one of the largest segments of the food industry with over 300,000 restaurants and $184 billion in sales
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