competencies. The first part will be concluded by a series of recommendation discussed during the group presentation provided in class The second part of the report will focus on the strategy developed and used by Cirque du Soleil in order to reach the success. This strategy called Blue Ocean strategy will be in a first part detailed to the Cirque Case and then we will see in a second part where this concept can be applicable or if it was already applied and by which industry. A bibliography will be added
Words: 3188 - Pages: 13
One of the great marketing campaigns of this millennium, BMW’s The Hire was lauded for its embrace of online marketing and branded content. Bolstered by tangible results and heaps of awards, it also helped launch the career of Clive Owen into the mainstream. The Setup Like most car companies, BMW traditionally executes advertising campaigns (i.e., television, print and radio) to support new vehicle launches. However in 2000, there was no new vehicle launch for BMW, so the opportunity
Words: 650 - Pages: 3
that stands out. He started the business in his basement with $3,500, supported by his schoolteacher wife. He has owned the same modest house for 37 years. His wood-paneled office has no Persian rugs or oil paintings, only photos of three children and five grandchildren. He admits to an indulgence or two: a
Words: 652 - Pages: 3
Case outline Bob Rhodes, age 32, is well known in his local sports activity. Ten years ago, he started business called The Sports Guy and raised capital from obtaining a bank loan and an equity investment from friends and family. His family and friends own 40% of the business while he owns the rest. Mortgage help him purchasing land in small town outside of GTA that consists of two lots on a corner in which one is used to build a store, and another one was planned for the parking lot but never
Words: 2147 - Pages: 9
이름: 쪼우즐빈 학번: 201218515 Psy phenomena and international success The song Gangnam Style by Psy is considered by some to be a worldwide phenomenon that has influenced global popular culture, and it also topped national music charts in Australia, Canada, France, Germany, and the United Kingdom. According to the news agency Agence France-Presse, the "phenomenal" success of "Gangnam Style" has played a significant role in spreading the Korean Wave to other countries
Words: 824 - Pages: 4
business plan that outlines what your vision is for your home business, what your goals are and how to accomplish them. Also, you need to set benchmarks to determine where you expect to be as far as developing your business in one year, three years, five years and so on. You can also inject into this plan what your estimated expenditures are so you have an idea of costs. Also include what you personally expect to realize from this venture. If you can’t do this, then don’t start a home based web
Words: 736 - Pages: 3
possible outlets that can be used to distribute the product. This is particularly useful in products like soft drinks where distribution is a key success factor. Here, soft drink firms distribute their brands through multiple outlets to ensure their easy availability to the customer. Hence, on the one hand these brands are available in restaurants and five star hotels and on the other hand they are also available through countless soft drink stalls, kiosks, sweetmarts, tea shops, and so on. Any possible
Words: 2244 - Pages: 9
Evaluation and Marketing Recommendations for In-N-Out Background In-N-Out Burgers, Inc. is a regional chain of fast food restaurants with locations in California and the American Southwest. It was founded in 1948 by Harry Snyder and his wife Esther, and today its headquarter is in Irvine. In December 12, 2013 In-N-Out had over 18,000 staff and 290 locations expand to Phoenix, Arizona; Draper, Utah, Dallas and Texas. In-N-Out Burger refused franchising business to avoid the high quality food and
Words: 1697 - Pages: 7
America Beyond the Color Line: Ebony Towers Transcript Speakers: Announcer, Henry Louis Gates Jr., Colin Powell, Russell Simmons, Maurice Ashley, Richard, Student, Student 2, Daniel Rose, Vernon Jordan, Milton Irvin, Walt Pierson, Donna Pierson, Melody Irvin, Franklin Raines, Dr. Lenora Fulani, Guide, Pam Louis, Student 3, Student 4, Student 5, Businessman, Businesswoman, Student 6, Student 7 (Music) ANNOUNCER: This program was made possible by contributions to your PBS station from viewers
Words: 9979 - Pages: 40
people’s everyday lives since 1907, the beginning of L’Oreal. The superior leadership of a guy named Eugene Schueller started this strategic company with basic products such as hair care and also the first man-made hair color product. Five years later you could find these products in Austria, Italy, and the Netherlands. In 1934 Eugene invented the first mass market of soap less shampoo and this led the success of L’Oreal in the country of Europe which soon recognized them as the leader in body care
Words: 749 - Pages: 3
