M o d u l e 2 Module Outline ●● Who is my audience? ●● Why is audience so important? ●● What do I need to know about my audience? ●● How do I use audience analysis? ●● What if my audiences have different needs? ●● How do I reach my audience? Module Summary Assignments for Module 2 Polishing Your Prose: Comma Splices 02Locker_mod02.indd 18 Adapting Your Messages to Your Audience Learning Objectives After reading and applying the information
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SUMMER INTERSHIP PROJECT REPORT ON “Dabbawala Employee Satisfaction Survey” At Mumbai Dabbawala SUBMITTED IN THE PARTIAL FULFILLMENT OF THE REQUIRMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION BY SHRISH PRATAP SINGH Roll no – (0844370026) (2008-2010) EXCEL SCHOOL OF BUSINESS MATHURA (U.P) (Affiliated to U.P.Technical University,Lucknow) ACKNOWLEDEMENT A task undertaken without offering prayers to almighty and taking blessings from the elders is not a good beginning. Likewise
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laborers has made inexpensive “made-in-China” products available in almost every corner of the world. Varying sources estimate that migrant workers2 have contributed 16–24 percent of China’s GDP growth and one-third to 40 percent of the rural net income (Yan and Li, 2007; Harney, 2008; Cai and Chan, 2009).3 However, migrants have been the most vulnerable group of workers,4 and have the most insecure terms of employment, as evidenced by mass layoffs in the migrant-dominated export manufacturing sector
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PROMOTIONAL CAMPAIGN FOR ‘OREO’ Introduction The purpose of this project is to promote the three ‘Oreo’ products to a specific buying public and inform the prospective consumers about their existence and their advantages that would answer their nutritional needs. It focuses on a powerful advertising campaign that specifies the benefits of the products and their role in a customer’s life. This project aims to create a positive image of our products and persuade customers to switch to
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most obvious change in new stadiums is coming from baseball. In the last 10-15 years many new baseball stadiums have been built, but who is paying for these stadiums? The teams and the owners that are demanding the stadiums, or the taxpayers? The answer is that taxpayers are picking up a huge amount of the cost to build a new stadium. Before the Depression stadiums were built by using private funds, some of these stadiums include: Wrigley Field, Tiger Stadium, Yankee Stadium, and Fenway
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Negotiation/MBA November 18, 2005 CLASS #3 What is Game Theory? In debriefing Oil Pricing, we will use terms borrowed from Game Theory. Game theory is the study of how people behave in strategic situations. These are situa‐ tions in which each person, when deciding what action(s) to take, must first consider how others might respond to that action. Decision‐making is a constant activity of managers and business. Strategic decisions have to be made every day. Making the wrong decision
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REV: OCTOBER 20, 2006 Pharmacy Service Improvement at CVS (A) Flum looked at Betses. “You told us it was bad, but this bad?” “I told you there were service issues in our pharmacies. But I have to admit, even I didn’t know the whole story.” “So what do we do about it?” “Well, we can’t have 67 solutions for the 67 problems we identified,” Roberts said. “Definitely not,” Grossi agreed. “But do you have an idea what we should do? If you erased that whiteboard and grabbed a pen, could you draw
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that the solutions they bring to the table are not just nice but essential. Provocation-based selling goes beyond the conventional consultative or solution-selling approach, whereby the vendor’s sales team seeks out current concerns in a question-and-answer dialogue with customer managers. And it differs dramatically from the most common approach still in use—product-based selling, which pushes features, functionality, and benefits, usually in a generic manner. Provocation-based selling helps customers
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Typical Business Plan for a Financial Advisor A.) Executive Summary: The role of the wealth manager is not to simply sell a financial product to a prospect. Instead, a wealth manager’s first concern is developing a comprehensive understanding of the client, a client-centric approach to providing financial solutions. Next the wealth manager must match the right solutions to the client’s needs and desires and ensure he or she receives an exceptional service experience. After that, product and
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A Study of Shell Oil and its Stakeholders in the Niger Delta Being a Leader – Final Project (part2) A basic review on the background of Shell Nigeria, its Stakeholders, Interests and Responsibilities. Contents: Chapter 1 • Introductions o Shell Global overview o Background on Shell Nigeria Chapter 2 • Historical Background of Shell in the Niger Delta • Corporate Social Responsibility and Ethics of Shell • Stakeholders , Problems and Models o The Chief
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