Flare Fragrances Company, Inc. Analyzing Growth Opportunities By: Connor Skelly, Rob Bednarz, Brandon Bao, Purvish Patel Problem & Solution In light of the recent recession, Flare Fragrances has experienced a significant decline in revenue, though still staying in positive growth. A decision must be made as to how Flare will bounce back from the recession while also gaining market share in an already crowded market. Advertising budgets are consistently inferior to the competition
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popular as mass market but it still has a big market share of the total fragrance market. SWOT analysis Strengths •Name •Favorable sales projections Weaknesses •Unknown brand name •Cannibalization of current sales •For-go investment in current, established brands •Higher price Opportunities •Reach a new customer segment: 18 – 24 year old females •Arlmont study predicts prestige image fragrances will be best performers •Innovation and originality •Build relationships
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1 -S 0 6 25 DE MAYO, 2005 JOHN A. QUELCH LISA D. DONOVAN op yo Flare Fragrances Co., Inc.: Análisis de las Oportunidades de Crecimiento tC A comienzos de diciembre de 2008, había llegado el momento de que Flare Fragrances Co. lanzara su análisis final de sus iniciativas estratégicas para 2009 y el grupo de 10 empleados de ventas y marketing que estaba en la principal sala de conferencias de Flare podía ver por la expresión de su cara que la CEO, Joely Patterson, estaba decidida
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Flare Fragrances Company Case Problem Flare Fragrances is experiencing declining sales growth. Arlmont Associates suggested two options that Flare Fragrance can do to increase sales growth. The first option is to increase efforts in the drug store channel. The second option is to introduce a new perfume brand. Whatever decision they make it will need to deliver $7.5 million in revenue for 2009 and reverse their declining sales growth trend. Analysis The first option to look at is
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Flare Fragrances is a manufacture of women’s perfumes since 1955. The association with the company’s product is the elegant and luxury lifestyle. The company reached a number 4 player in US fragrance market. It is launched its signature brand «Loveliest» in 1975 and had significant growth(34,9% in total sales) in its shares. During coming years the firm introduced 6 more perfumes all under the label Loveliest: Awash (6,3% of total sales, Summit (22.6%), Essential (16.9%), Swept Away (23.4%) and the
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Flare Fragrances Company Inc Definition of Success: In order for MEC to change the negative impression of their private-label and increase market share to 3 percent and profit by approximately $92 million (Exhibit 7) within 5 years, MEC will need to address the following: 1. How to educate and communicate to the consumers regarding production and design so that market share increases by 0.36 percent per year for the next 5 years. 2. How to decrease cost of sales by 16.7 percent of
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BRIEF CASES HARVARD BUSINESS PUBLISHING 4550 2010. május 5. JOHN A. QUELCH LISA D. DONOVAN Flare Fragrance Inc.: Növekedési esélyek elemzése 2008. december első napjaiban járunk. Joely Patterson, a Flare Fragrance vezérigazgatója és az értékesítési és marketingmenedzserek egy tízfős csoportja a Flare legnagyobb konferenciatermében ülésezik. A téma a 2009-es évre javasolt stratégiai alternatívák. Az értekezlet-sorozat utolsó fázisánál tartottak és Patterson arca kemény elszántságot sugárzott
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Flare Fragrances Company, Inc. Case Analysis Since 1955, Flare Fragrance Co. has grown to be the No. 4 player in the U.S. women’s fragrances market and generated $221 million in factory sales in 2008. The economic crisis had taken its toll on Flare over the past few years. The CEO wants to finalize Flare’s 2009 strategic initiatives and is looking at options that will offer the greatest potential for growth. Flare’s goal it to pursue an option that will allow the company to gain at least $7
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What Is Next in Air Care Scent Trends? Article | 18 Aug 2011 Fragrance developments have moved air care from the functional to the emotional, but what does that mean for future trends in scent? Air Care No Longer a Cover Up Not so long ago, the primary if not only function of air fresheners was to mask unpleasant odours, but clever marketing over the last decade has brought a complete change in consumer perceptions of the category's purpose. As home care manufacturers came to recognise the competitive
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Christmas assignment: Ben was sitting in his living room reading a book by the fireplace on Christmas Eve. He had lost contact with his family and girlfriend long ago, when he was deployed in Afghanistan by the army, so he didn’t have anyone to share the holidays with, which he was very sad about. His family wrote a final letter to him, that they didn’t want to be worried about whether or not Ben was gonna come back alive, so they stopped writing to him, and didn’t even meet him in the airport
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