Norwegian Air Shuttle Analysis of Global Expansion Strategy through subsidiaries in emerging economies Consultant Report 16 October 2013 Presented to: Dr. Kent Springdal The International Business Environment Table of Contents EXECUTIVE SUMMARY ................................................................................................................................. 3 COMPANY PROFILE .........................................................................................
Words: 4500 - Pages: 18
Table of Contents 1.0 Marketing Strategy 1.1 Objectives 1.2 Target & Segmentation 1.3 Positioning 2.0 Strategies 3.0 Marketing Mix 3.1 Product 3.2 Pricing 3.3 Distribution 3.4 Marketing Communications 3.5 Customer Service 4.0 Recommendations 5.0 Plan of Action 6.0 Bibliography 1.0 Marketing Strategy Westpac: THE ASIA PACIFIC INVASION Westpac have been servicing the Pacific Rim since 1901 with rapid support for its growth strategy of servicing Australian and New
Words: 9503 - Pages: 39
Demographic changes are being monitored on traditional and on the existing outbound markets respectively, since these are two markets having various influence factors on the individual exogenous changes which influence development of international tourism. Recent developments in Tourism on the 21st Century Introduction Tourism is a significant economic factor of nations worldwide. Not only does this help contribute to overall economic gain, but this also enable countries to share their
Words: 7427 - Pages: 30
Dictionary of Travel, Tourism and Hospitality By the same author Britain – Workshop or Service Centre to the World? The British Hotel and Catering Industry The Business of Hotels (with H. Ingram) Europeans on Holiday Higher Education and Research in Tourism in Western Europe Historical Development of Tourism (with A.J. Burkart) Holiday Surveys Examined The Management of Tourism (with A.J. Burkart eds) Managing Tourism (ed.) A Manual of Hotel Reception (with J.R.S. Beavis) Paying Guests
Words: 133754 - Pages: 536
UNIT – I SIGNIFICANCE OF SERVICES MARKETING Proper marketing of services contributes substantially to the process of development. If innovative marketing principles are followed in services marketing, the socio-economic transformation will take place at a much faster rate. In future, the service sector would operate in a conducive environment offering great potential. If the opportunities are properly utilised by the service sector, it will lead to an all round development of the economy. The significance
Words: 15518 - Pages: 63
Individual Reflective Essay Bunnings Warehouse NEWCASTLE BUSINESS SCHOOL GSBS6005 Emma Alexandra Watts C3171012 13.04.13 Table of Contents 1. Introduction ......................................................................................................................................... 3 2. Marketing Objectives .......................................................................................................................... 3 2.1 Current Situation ...
Words: 5658 - Pages: 23
UNIT 1 i Introduction to operations management Unit 1 BLC 301/05 Operations Management Introduction to Operations Management ii WAWASAN OPEN UNIVERSITY BLC 301/05 Operations Management COURSE TEAM Course Team Coordinator: Ms. Loo Saw Khuan Content Writer: Dr. Quah Hock Soon Instructional Designer: Ms. Koh Kah Ling Academic Members: Dr. Chuah Poh Lean and Mr. Chong Fook Suan COURSE COORDINATOR Ms. Loo Saw Khuan EXTERNAL COURSE ASSESSOR Associate Professor Dr. Lim Kong
Words: 16361 - Pages: 66
3 3.3. Company ownership 3 3.4. Industrial overview 3 3.5. Start-up summary 4 3.6.1. Start-up funding 4 3.6.2. Start-up requirement 4 3. Marketing analyse summary 5 4.6. Marketing segmentation 5 4.7. Competition 6 4.8.3. Competitors strengths 6 4.8.4. Competitors weakness 7 4.8. Closely related competitor 7 4. Strategy 8 5.9. SWOT analyse 8 5.10. Marketing mix 8
Words: 9489 - Pages: 38
principles that underpin the marketing process are discussed and the use of environmental analysis in marketing, while the narrator carries out their own analyses at both macro and micro levels. The report investigates the importance of market segmentation and how this leads to the identification and full specification of target groups. It then considers buyer behaviour and positioning. The main elements of both the original and the extended marketing mix are then looked at. An introduction to the
Words: 8492 - Pages: 34
Corporate planning is a systematic approach to clarifying corporate objectives, strategic decision making and checking progress toward objectives. A corporate plan is a set of instructions to managers of an organization describing what role each department is expected to fulfill in the achievement of organization's objectives A market plan begins with the identification (through market research) of specific customer needs and how the firm intends to fulfill them while generating an acceptable
Words: 3743 - Pages: 15
