The exchange rate fluctuations in India has been a topic of apprehension for the policy makers and common public. The exchange rate system in India, known as managed float, has evolved through a long process of probing for an suitable policy system for India. in view of the fact that exchange rates are relative prices of two currencies it is generally exaggerated by the relative productivity differential and real wage rates in the long-run. However, the bubbles arising out of assumption plays a major
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allied works for their livelihood. Over 70 percent of sales are made to the middle class households today of which over 50 percent of the middle class belong to rural India. Thus the rural market has been growing to the Fast Moving Consumer Goods (FMCG) and is now bigger than the urban market. According to a study by Chennai-based Francis Kanoi Marketing Planning Services Pvt. Ltd. today the rural market in India is worth Rs.1,23,000 crores, among which Rs.45,000 crores are agri-inputs market. To
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Origin ITC Limited or ITC is an Indian conglomerate headquartered in Kolkata, West Bengal. Its diversified business includes five segments: Fast Moving Consumer Goods (FMCG), Hotels, Paperboards & Packaging, Agri Business & Information Technology. Established in 1910 as the Imperial Tobacco Company of India Limited, the company was rechristened as the Indian Tobacco Company Limited in 1970 and further to I.T.C. Limited in 1974. The periods in the name were removed in September 2001 for the
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2014 Cost Reduction in Logistics Operations Vijay Ramamoorthy Roll No: 173 PGDM, Batch 19 A Project Report on “COST REDUCTION IN LOGISTICS OPERATIONS” A Project Report submitted in partial fulfilment of the requirement for the award of POST GRADUATE DIPLOMA IN MANAGEMENT (PGDM) Submitted by: Vijay Ramamoorthy PGDM, Roll No. 173, 19th Batch (2013-2015) Submitted on 01st July, 2014 Under the guidance of Mr. P. Meenakshi Sundaram Project guide (Deputy Manager, Logistics, CavinKare)
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and discussions mentioned a matrix of various policy factors has been prepared. All initiatives factors have been rated on the scale of 1 to 5. Results of the study depicts that IT and Auto industry is more going for taking up CSR initiatives while FMCG sector has focused yet not too much into the social responsibility initiatives. Although India has entered or taken a transformational change by involving into new CSR initiatives, but still a lot has to be done in this area. Key words: Globalization
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| Consumer Behavior | Assignment-1 | Submitted To: Mr. Umar Mukhtar
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ANALYSIS OF HUL ON 4P’S OF MARKETING AND ITS CONSUMER BEHAVIOUR A PROJECT REPORT CERTIFICATE OF COMPLETION BONAFIDE CERTIFIACATE Certified that this project report “ANALYSIS OF HUL ON 4P’S OF MARKETING AND ITS CONSUMER BEHAVIOUR” is the bona-fide work of “ASHISH KUMAR SAINI” who carried out the project work under my supervision. ……………………………… ………………………………… Dr. Kriti Priya Gupta Miss. Subodh Choudhary (ACADEMIC CO-ORDINATOR
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in turn, should help lower prices of products, benefiting consumers at large. 5. Wider distribution channels: FMCG companies are expected to benefit too. This would be evident through the increased volume of sales due to wider distribution channels. Currently, FMCG companies sell 6% nationally through modern retail outlets and 20% in metros through this channel. New markets for FMCG products could be developed with the growth in foreign retailers, through expansion into new formats, categories
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According to the textbook, psychographic are attempts to develop quantitative measures of lifestyle (Hawkins, D. I., Mothersbaugh, 2010). Psychographics is a term used to make reference to information gathered about gatherings of individuals which includes how those individuals think, feel, act, and accept. It incorporates things like beliefs, qualities, convictions, intrigues, identity, and way of life, looking not exactly at who individuals are and what they do, however on the way of life which
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on innovation and new productLaunches * Global Market Place and Presence * Building Relationships with Dentists * Continued dividend payouts attract investorConfidence | Weakness | * Market share is limited due to presence of other strong FMCG brands * Fake brands are supplied under their brand names * Inventory increasing at a faster pace thansales * Unfunded employee post retirement benefits * Product Recalls | Opportunity | * Tap rural markets and increase penetration in
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