Introduction McDonalds is one of the best known brands worldwide. It is a fast food restaurant that primarily sells hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, milkshakes, and deserts. Many people just don’t have the time to sit at a restaurant for hours and order food that will cost them a fortune. Everything in New York City cost money and is expensive, opening a McDonalds restaurant in Times Square will give many customers the option of going to
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Impact of Visual Communication in Rural Markets Submitted By: Name: Sujit Mishra Course: PGDM- Marketing Roll No: 056 Under the guidance of: Dr. Ramkishen. Y Faculty in Marketing K J SIMSR K J Somaiya Institute of Management Studies & Research IV Trimester, 2012 Abstract: Rural marketing involves addressing around 700 million potential consumers, over 40 per cent of the Indian middle-class, and about half the country's disposable
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Himalaya products were also exported to several countries. When we look at the FMCG sector in India, it is expected to grow to US$ 33 billion by 2015 with an average Indian consumer spending around 8% of his income on personal care products. The oral care market in India was around US$ 980 million. However it was noticed that the toothpaste category was growing at a rate of 8% which was relatively lower than growth of other FMCG categories. The toothpaste market in India had a very low penetration rate
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Gamble Home Products. The brands touching people’s life everyday with a pledge to make it better are Vicks, Ariel, Tide, Whisper, Olay, Gillette, Ambipur, Pampers, Pantene, Oral-B, Head and Shoulders, Wella and Duracell. India plays a pivotal role in FMCG market share due to several reasons. * It’s GDP(PPP) is the third highest in the world. * It houses one of the largest growing population of the world. * Rising disposable income at hand. Therefore, our market research should be thourough
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| Strategic Management Process | Unilever N.V/Plc | | Elisabeth Grange | 23/3/2016 | | Table of Contents Introduction: 2 The Organisation: 3 Mission 3 Unilevers mission: 3 Vision 3 Unilevers vision: 3 Goals & Objectives 4 What is a strategy? 5 Unilevers strategy: 5 Organisation Types: 5 Unilevers Organisational Structure: 5 SWOT & PESTLE: 6 SWOT 8 Strengths 8 Weaknesses 8 PESTLE 6 Political 6 Economic 6 Social 7 Technology 7 Legal
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1.Create a problem statement for the client, Azure Sky Tea, based on the Hofstede model. Problem Statement Azure Sky Tea is an herbal tea company located in the Rocky Mountains of the United States. Azure Sky Tea has nine percent of market shares and is looking to increase market share by expanding into different markets. The problem that Azure Sky Tea company is facing is that they are trying to find a market that suitable with their low key culture. In order to find suitable countries
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Investing in the Indian market India, among the European investors, is believed to be a good investment despite political uncertainty, bureaucratic hassles, shortages of power and infrastructural deficiencies. India presents a vast potential for overseas investment and is actively encouraging the entrance of foreign players into the market. No company, of any size, aspiring to be a global player can, for long ignore this country which is expected to become one of the top three emerging economies
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| Public Ltd Company | Industry | FMCG | Founded | 1974 | Founder(s) | R. S. Agarwal and R. S. Goenka | Headquarters | Kolkata, West Bengal, India | Key people | R. S. Agarwal and R. S. Goenka (joint chairmen) | Products | Hair care, skin creams, soaps and lotions, talcum powder, Ayurvedic health care products | Revenue | Rs 1400 crores (2011–12) | Website | emamiltd.in | Emami Limited is an Indian producer of fast moving consumer goods (FMCG), such as cosmetics and health and baby
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Report, Sep – Nov 2010 Research related work Research report preparation on the Nutraceuticals Sector Objective – Nutraceuticals are substances that offer nutrition beyond standard diet and include both fortified foods and beverages marketed by FMCG companies as well as dietary supplements that are mainly sold by pharmaceutical companies. Nutraceuticals is an emerging sector in India, and o3 Capital is looking at active participation in this space going forward. o3 Capital has a strong focus on
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of over US$ 1.5 billion and have businesses spread throughout Middle East and North Africa. The Group consists of more than 20 autonomous companies in the diversified sectors of automobiles, pharmaceuticals, contracting, manufacturing, electronics, FMCG, real estate, education and trading. (Al Batha Group, 2006) Ditra, home & personal care products was established more than 30 years ago to provide spray dried detergent powders for the local market. Today it has evolved into a company that focuses
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