Introduction: As a marketing consultant, I have been asked by the Marketing Director of Unilever Company to advice on how and why they should strategically plan their future marketing plans. Unilever is world’s top Fast Moving Consumer Goods Company with a heritage of over 122 years.Unilever Limited is a leading consumer goods manufacturer it s product used in 190 countries. The company is committed to provide a range of diversity in the products as its consumer base. It targeting the
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efficiencies. A dynamic MBQ system would incorporate aspects of an EOQ model taking into consideration the fluctuations in demand. Subhiksha attempts to conduct a very lean operation in terms of inventory management. The fact that some of the suppliers of FMCG operate at 70-85% drastically increase Subhiksha’s chances of stockouts of goods in this department. Management must figure out a way to minimize the negative effects of these stockouts by either increasing safety stock of some items or strategically
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What Is Stock Market?? A stock market or equity market is the aggregation of buyers and sellers (a loose network of economic transactions, not a physical facility or discrete entity) of stocks (also called shares); these may include securities listed on a stock exchange as well as those only traded privately. What Is Stock Exchange?? A stock exchange is a place or organization by which stock traders (people and companies) can trade stocks. Companies may want to get their stock listed on a stock
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and towns for education and employment creating increase in awareness of brands.As the rural marketing involves both urban and rural as it widely deals with sale of agricultural goods in urban areas and finished goods in rural areas.Along with the FMCG product brands the consumer durable goods brands taking their intiative in rural marketing explains its prominance and adoptance.Innovations tend to be happened in the brands in order to overcome challenges like pricing,distribution and packaging
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SAJMMR Volume 1, Issue 3 (December, 2011) ISSN 2249-877X Pu b l i s h ed b y : S o u th As i a n Aca d e m i c Re s ea r ch J o u rn a l s SAJMMR: South Asian Journal of Marketing & Management Research RURAL RETAIL REVOLUTION: THE RISE OF RURAL MARKET ASHISH GUPTA* *Research Scholar, School of management Studies, Motilal Nehru National Institute of Technology, Allahabad, India. ABSTRACT “The future lies with those companies who see the poor as their customers." C. K. Prahalad Strategic
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Organization profile Corporate Statement of Masafi Vision: “Premium products for better life” Mission: “It is Masafi’s constant endeavor to provide premium quality products through continuous innovation, and strengthen its leadership in the FMCG sector”. Masafi the leading producer of natural mineral water in the Gulf was established in 1976 with a paid up capita of approximately five and half million dollars. As a unique brand that has been holding the market leadership for the past 29
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http://www.marketing91.com/marketing-mix-nestle/ The Marketing mix of Nestle discusses the 4P’s of one of the strong FMCG companies of the world. The Nestle marketing mix shows Nestle has a strong product line which boosts its marketing mix. Below are the products, price, placement and promotions of Nestle. Products - There are 4 different strategic business units within Nestle which are used to manage various food products. Beverages – One of the most known coffee brands Nescafe, belongs to the
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Topics for summer project FINANCE 1. vendor performance 2. quality circle 3. TQM 4. ISO 9000 5. value engineering 6. centralize purchase 7. management audit 8. company analysis with ratio/fund flow 9. study of stock exchange 10. role of SEBI 11. joint venture 12. takeover 13. merger 14. marginal cost as management tool 15. product life cycle 16. media plan 17. test marketing 18. export pricing 19. role of small scale industries
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LITERATURE REVIEW 1. J Suresh Reddy26 has published article in Indian Journal of Marketing. Title of article is “Impact of E-commerce on marketing”. Marketing is one of the business function most dramatically affected by emerging information technologies. Internet is providing companies new channels of communication and interaction. It can create closer yet more cost effective relationships with customers in sales, marketing and customer support. Companies can use web to provide ongoing information
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increase with the increase in competition and globalization. To understand the strategic supply chain management, key concepts and use of information technology to maintain the vendor relationships, this report in presented on one of the leading FMCG company Nestle. Their products range is wide and the concentration of this report is on organization’s Pakistan operations. Since Pakistan is the part of their global supply chain operations but for their milk products they have to rely on the local
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