product. The producer promotes the product to wholesalers, the wholesalers promote it to retailers, and the retailers promote it to consumers. The push technique can work particularly well for lower value items such as fast moving consumer goods (FMCGs), when customers are standing at the shelf ready to drop an item into their baskets and are ready to make their decision on the spot. promotional techniques such as encouraging retailers to stock your product, designing point of sale materials or
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SWOT Analysis of Emami Fair and Handsome with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis Emami Fair and Handsome | Parent Company | Emami | Category | Skin care | Sector | FMCG | Tagline/ Slogan | World’s No. 1 fairness cream for men | USP | 5 Power Fairness system: Double strength peptide complex, Sun guard, Stress busters, Anti bacplus, herbo cool | STP | Segment | Fairness Cream | Target Group | Urban young Men from middle and upper middle
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* Retail sales in India was around $250 billion in 2006, which was estimated to rise by 15-18 % by 2016 * Despite widespread poverty, the poor provided significant markets for products like tea, oil, bulb, footwear, bicycles & radios * FMCG accounted for 80% of all Indian consumer spending Opportunities and challenges presented by the India’s rural market Opportunities:- 1. Majority of the Indian population is from rural areas. So in rural market the consumer base is very large.
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Why retail matters Nation’s current retail market is currently worth Rs. 3,893,425 crores, and has grown by an average of 16‐ 18% per annum over the last decade to reach where it is today. • As per CII estimates, the projected growth rate is of about 16 per cent over next three years for the Indian retailing sector, to touch Rs.6,156,333 crores by 2017. • Of the total retail market, modern retail, which is valued at Rs.381,078 crores, accounted for 9.8 per cent of total retail. • It grew by 30
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Case Henkel Ibérica (A) The case tells about the big conglomerate Henkel KgaA and its challenges in highly competed business area, the fast moving consumer goods (FMCG). Henkel Spain, the Spanish subsidiary of the German company Henkel KgaA, has noticed that the skyrocketing level of sales promotions and the complexity of the laundry detergent portfolio have seriously taxed their sales, production, and distibution systems. Stock keeping units (SKU) have almost tripled in five years because of
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Physical goods like soap Airlines services Tourism packages (experience) Properties like shopping mall A product can be anything Organisatin ( cancer foundation) Nations ( thailand) Places like Hyderabad, Gujarat. A PRODUCT CAN BE ANYTHING : In general, the product is defined as a "thing produced by labor or effort” .or the "result of an act or a process" and stems from the verb produce, from the Latin prōdūce(re) '(to) lead or bring forth'. Since 1575, the word
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business proposal. They have been present in many main markets of the capital i.e. New Delhi. They deal in all kinds of products & different product lines such as Home Furnishing, Textile made up Articles, Ready Made Garments, Lifestyle Products, and FMCG items. They are now on an expansion plan and want to relocate there 20 stores across the city amongst the NCR also. Now while increasing the number of stores across DELHI NCR they are introducing more products & product lines such as Furniture, Appliances
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MARKET INDICES IN INDIA INTRODUCTION A stock market index is created by selecting a group of stocks that are capable of representing the whole market or a specified sector or segment of the market. The change in the price s of this basket of securities is measured with reference to a base period. There is usually provision for giving proper weights to different stocks on the basis of their importance to the economy. A stock market index acts as the indicator of the performance of the overall
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University, Bangladesh *ac@ewubd.edu 1BRAC 1Muhammad Abstract: The study addresses broadly the performance related issues as to what extent is the impact of various factors responsible in terms of retailers for doing business with manufacturers in FMCG (Fast Moving Consumer Goods) sector at Dhaka in Bangladesh. The theoretical framework was designed based on the literature and hence two hypotheses were formulated. The samples were selected by Proportionate Stratified Sampling method. The data were
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IT for Change Case Study e-Choupal – An Initiative of ITC IT for Change 2008 This case study is part of a research project that sought to analyse how different telecentre models approach development on the ground, proceeding to elaborate a typology based on the cornerstones of participation and equity. To conduct this assessment, four telecentre projects were examined: the Gujarat government’s E-gram project, the corporate-led venture by ITC called e-Choupal, the private enterprise model of Drishtee
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