Anupam Agrawal DISTRIBUTION CHANNEL USED BY LEADING PLAYERS Within the Distribution category, the business is categorized as OE or Retail, based on whether the customer is serviced directly, or through the Retail / Distribution network. In OE, there are sub-segments like OEM distribution, and in Retail sub-segments like GC/GP retail distribution, CR retail distribution, and geographic segmentation. In OEM distribution, the customers specify the grade of steel that they require and the company takes
Words: 3172 - Pages: 13
good place to work for. There are many ways which companies today follow to keep their human resources motivated and engaged, and one of such way is by reward and recognition. Surya Nepal Pvt. Ltd is a subsidiary of ITC Limited and it the biggest FMCG company in Nepal. It has manufacturing plant in Simara and Seratar areas of Nepal. The scope of this project is to “develop a reward and recognition framework for workmen in the Seratar factory”. The methodology used in this project consists of three
Words: 507 - Pages: 3
The Power of Packaging Alice Louw & Michelle Kimber The Customer Equity Company* In recent years packaging has developed well beyond its original function as merely a means of product protection and now plays a key marketing role in developing on shelf appeal, providing product information and establishing brand image and awareness. As packaging’s role in the marketing mix gains momentum, so research into this arena becomes increasingly important. Given the potential for packaging to successfully
Words: 8563 - Pages: 35
IJRFM Volume 2, Issue 2 (February 2012) ISSN: 2231 -5985 FIIS: FUEL OF INDIA’S GROWTH ENGINE Dr. Ankeshwar Prakash * Dr. Dharamveer ** ABSTRACT A f avorable business environment fostered Indian economy after 1991 -92, when t he government of India opened the door for foreign capital in the way of direct investm ent and t hrough foreign institutional investors. Consequently, the international capital inflows have been increased tremendously during last two decades. The capital is
Words: 6637 - Pages: 27
Synopsis: Strategic Positioning Initiatives Positioning Concept: Engro successfully established unique and distinctive image of Olper’s Milk brand in the minds of the customers by positioning it as a contemporary and modern brand which is healthy and natural and it is use for all purposes. In my view point they are using Functional Concept for positioning Olper’s Milk brand by emphasizing that the brand will make you more healthy and strong. Positioning Initiatives: In order to
Words: 503 - Pages: 3
CAS session details: 1. Make a TO-DO list always. And checkmark the list. 2. He asked me to introduce myself and explain me my job profile. He knew that I was working with Maruti. I explained him my job profile as : I was into virtual simulation. We used to test the vehicles for noise vibration and harshness. The CAE phase would come in the product development phase. Based on set standards make the model, evaluate it using software’s and then suggest countermeasures or design optimization
Words: 529 - Pages: 3
Challenges before the Indian QSR industry The Quick Service Restaurants (QSR) industry in India is growing at an enormous Compound annual Growth Rate (CAGR) of 25%. In just five years from 2013 to 2018, it is expected to be over three times its size. International brands have over 60% share in the Indian QSR market due to their efficient supply chain practices. However, to handle this much growth the supply chain of QSR companies will have to evolve as it has in the past. Have you ever wondered
Words: 546 - Pages: 3
Being an effective leader in the healthcare industry Student Paper October 6, 2013 I. Introduction There are many traits that an effective leader has. Denise Brooks-Williams, the President and CEO of Henry Ford Wyandotte Hospital, is a great example of an effective leader in the healthcare industry. II. Healthcare Administration- I have always wanted to be in an environment that allows me to help people. I chose healthcare because I was at the hospital quite a bit when my mother
Words: 428 - Pages: 2
Insights into OTC and Pharmacy as presented at the ESOMAR Global Healthcare Conference Contents Consumer Decision Making: 4 “How potent is my potion?” Intuitive judgments in consumer decision making for OTC products - By Anjali Puri, Director, Customized Products & Services Group, Asia Pacific and co-author, Sumeet Saluja, General Manager, Marketing at Glaxo SmithKline Consumer Healthcare Fast Moving Consumer Goods and OTC products: Zoom on marketing effectiveness - Abstract by Erk Maassen
Words: 8258 - Pages: 34
Procter & Gamble is an American global corporation based in Cincinnati, Ohio. It’s known as the world’s largest consumer goods company. P&G is ranked 86 in the 2012 fortune 500 list with a revenue of $ 82.5 billion. As of 2008, P&G is the 23rd largest US company by revenue and 14th largest by profit. P&G India is a subsidiary of world’s largest consumer goods company Procter & Gamble a nd the largest and fastest growing consumer goods companies in India. P&G India, was established in 1964 and
Words: 2720 - Pages: 11
