* Nilesh Neelmani INTRODUCTION The Indian retail sceneis all poised for a tremendous growth and is estimated to reach $54 billion by the year 20 12 with an annual growth rate of about 9 percent. The growth in the retail sectorhas made the consumersto experiencePrivate Labels. With the approval of 51 % direct investment by Government of India in single brand retail showrooms, foreign retail majors like Tesco,Walmart and Carrefour are all set in to enterthe Indian market. All thesecompanies are
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Please note - The titles used in this document provide a clear structure to your business plan. You may choose to make minor changes to suit your particular situation. Name: Business Plan for: (Please use this template in conjunction with the guide Prepare a business plan, where you will find information about how to use your business plan as well as instructions on how to use this template) |Document Version:
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Personalization strategy of a Laundry and Homecare FMCG (a) Personalization – LHC industry fit Personalization has become a very significant trend and many brands are successfully leveraging it for improving their position in the market. Research indicates that personalization increases customers’ satisfaction with the brand, brand loyalty and consequently sales (Bain & Company 2016). Within the Laundry and Home Care department at Henkel, detergents are best suited for personalization. Detergent
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Customer’s Perception on Automotive Spare Parts at XYZ Limited*, Kolkata Suprotim Ganguly (PGDM No.: 12113) Student, SDMIMD, Mysore suprotim12113@sdmimd.ac.in Nilanjan Sengupta Professor-HRM, SDMIMD, Mysore nilanjan@sdmimd.ac.in 41 Comments by the Faculty The XYZ group comprises of over 100 operating companies in seven business sectors: communications and information technology, engineering, materials, services, energy, consumer products and chemicals. The group has operations in more than 80
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Assignment On: “Corporate Social Responsibility: A Comparative Study on FMCG Sector.” SUBMITTED TO: Sabrina Hoque Chowdhury Lecturer, UIU School of Business & Economics SUBMITTED BY: Group : A Section : NQ School of Business & Economics, UIU DATE OF SUBMISSION: 31-03-2013 United International University Group Details: NAME | ID | PERCENTAGE | Jobayda Akter | | 20% | Tumpa Datta | | 20% | Farhad Hossain | | 20% | Md. Mesbahul Islam | | 20% | Md. Naymur
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A Study on Impact of Packaging on Rural Consumer Buying Behaviour Towards FMCG Products in Bhopal (M.P) Imran Mehraj Dar Research Scholar in Management Studies Barkutallah University,Bhopal,(M.P) Imranmehraj.dar@gmail.com ABSTRACT In the ever increasing competition of today's global market the need for effective product promotion is crucial, and the product packaging has come to play a more important role as a brand communication vehicle. To achieve communication goals effectively, knowledge
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PROJECT PROPOSAL Title The title of the project is “To identify, study and suggest improvements on the sales and distribution strategies of FMCG products in Rural India.” Rationale Rural marketing and rural penetration are very key issues in FMCG companies today. With heavy penetration of all FMCG categories in urban India and with a highly fragmented market in most categories, the only way the categories can show substantial growth is through penetrating deeper and deeper into rural India
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A proposal On An analysis on how customer loyalty affects the growth and profitability of the FMCG organization: a case study of Unilever Table of Contents 1. Introduction 1 2. Rationale for the Chosen Topic 1 3. Aim of the research 2 4. Research objectives 2 5. Research questions 3 6. Literature Review 3 7. Research Paradigm 5 8. Research Methodology 5 8.1 Research Philosophy 5 8.2 Research Approach 6 8.3 Research Strategy 6 8.4 Data collection Techniques 7
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WHITE PAPER Process benchmarking to improve effectiveness, efficiency and structure in Fast Moving Consumer Goods (FMCG) firms June 2012 WHITE PAPER Contents Executive summary Introduction Problem definition Existing solutions Process benchmarking as a solution Business benefits Summary Contact us 2 3 5 7 8 14 14 15 Contact us on +61 2 8005 0753 or visit www.assentcg.com C:\Users\Hayley\Documents\OS Clients\Assent\White papers\12.06.26 WP Benchmarking processes.docx 1 © Copyright
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HULConclusionBibliography | 34-56789-1213-1515-18192021 | EXECUTIVE SUMMARY Hindustan Unilever Limited is the Indian arm of the Anglo-Dutch company –Unilever. Both Unilever and HUL have established themselves well in the Fast Moving Consumer Goods (FMCG) category. In India, the company offers many households brands like, Dove,Lifebuoy, Lipton,Lux, Pepsodent, Ponds, Rexona, Sunsilk, Surf, Vaseline etc. Some of its efforts were also rewarded when four of HUL brands found place in the ‘Top 10 brands’
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