Jan'13. When Parle Products launched Parle-G in 1939 during the British rule, the firm considered it a responsibility to sell affordable biscuits to Indians. Today, the same value plank has helped the glucose biscuit brand become the first Indian FMCG brand to cross the Rs 5,000-crore mark in retail sales in a year. In 2012, Parle Products sold Rs 5,010 crore worth of its flagship glucose biscuit brand at retail price, besting the entire domestic sales of Dabur or Godrej products and selling
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1. INTRODUCTION TO THE STUDY 1.1 Financial statement: A financial statement is an organized collection of data according to logical and consistent accounting procedures. Its purpose is to convey an understanding of some financial aspects of a business firm. It may show a position at a moment of time as in the case of a balance sheet, or may reveal a series of activities over a given period of time, as in the case of an income statement. Thus, the term financial statement generally
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the long term, which achieves advantage in a changing environment through its configuration of resources & competencies with the aim of fulfilling stakeholder expectations. * 3-5 plans are appropriate according to Fast Moving Consumer Goods (FMCG) companies, which includes non-food consumer products Porter’s Generic Strategies (Bases of Competitive Advtg) Differentiation Strategy – differentiates its products from competitors’ in a way to make them more appealing across whole market.
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out of past 23 years in Asia - Name an Asian country or city where I lived during that time period - (Ambon, Jakarta, Indo / HK / Kyoto JP, / Taipei, Kaoshiung TW, BJ, China) - You know how many children I have… how many boys? - Name 1 FMCG Co (there are 2) that I worked for in past 15 years. - OK, I have a: - Marketing background: building brands for consumer goods - Also, as a General Manager in China, experience with JV management, green-field factory projects, setting up
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CURRICULUM TOPICS • Market orientation • Business ethics • Business communications • Value chain • Product positioning GLOSSARY Consumerism: situation in which consumers of products exert power and develop consumer rights. Fast moving consumer goods (FMCG): wide range of everyday consumer products. Marketing orientation: focusing an organisation upon the needs of its customers. Market research: gathering, recording and analysis of data obtained from consumers and markets. Guideline Daily Amounts (GDA):
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Consumer Goods (FMCG) environment is rapidly changing. Especially, the increasing popularity of line extensions seems to depend on advantages inherent in brand leveraging. FMCG manufacturers go into R&D in order to come up with the product that best satisfy consumers because customers become more critical about attaching themselves to a particular brand. They will also like to buy less expensive product due to current economic tide. Unilever is one of the biggest Fast Moving Consumer Good (FMCG) companies
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Brand Loyalty of Cigarette Smokers Brand Loyalty of Cigarette Smokers - Introduction : This project discusses the "BRAND LOYALTY OF CIGARETTE SMOKERS". Today, the primary capital of many businesses is their brands. For decades the value of a company was measured in terms of its real estate, then tangible assets plants and equipment. However, it has recently been recognized that a company’s real value lies outside the business itself. in the minds of potential buyers. The distinction between
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------------------------------------------------- Creating and Sustaining Competitive Advantage by leveraging the power of Human Capital ------------------------------------------------- ------------------------------------------------- “The most important thing that a person in a leadership position can do is ask what needs to be done. And most importantly, make sure that what needs to be done is clearly understood by every single employee in the enterprise” – Peter Drucker The greater velocity
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G.L.BAJAJ INSTITUTE OF MANAGEMENT AND RESEARCH Approved by AICTE & Affiliated to Uttar Pradesh Technical University, Lucknow Plat no. 2, Knowledge park-III, Greater Noida, Uttar Pradesh A SUMMER TRAINING PROJECT REPORT ON ANALYSIS OF PACKAGING
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STRATEGIC MARKETING ASSIGNMENT H. J. HEINZ COMPANY CONTENTS H. J. HEINZ COMPANY 3 MISSION STATEMENT OF COMPANY 4 MARKETING STRATEGY 5 ADVISING A MARKETING CAMPAIGN 7 CONCLUSION 8 REFERENCES 10 H. J. HEINZ COMPANY The H.J. Heinz firm manufactures thousands of food produce in plants on six landmasses, and marketplaces these produce in extra than 200 states and territories. The firm claims to have 150 number-one or number two-brands worldwide Heinz ranked early in ketchup
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