November 06, 2006 case 1-428-604 Hindustan Lever at the Base of the Pyramid: Growth for the 21st Century About Hindustan Lever Limited Hindustan Lever Limited began operating in India in 1888 with the distribution of its “Made in England” Sunlight detergent. In 1931, when India was still a British colony, Hindustan Vanaspati Limited was formed Published by GlobaLens, a division of the William Davidson Institute at the University of Michigan. Research Assistant Maulin Vakil and Professor
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Rural demand for, and consumption of, consumer products is set to explode. The challenge for most companies is to be able to offer appropriate products in an affordable way in relatively remote locations. It is our view that India will soon see an inflexion point in rural consumption.1 Mr. K.B. Dadiseth, Hindustan Lever Limited Chairman On August 30, 2004, Hindustan Lever Limited’s (HLL) share price on the Bombay Stock Exchange touched Rs.100.5 (US$ 2.28) - a new low for one of the largest Indian
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CHAPTER 1 GENERAL INTRODUCTION INTRODUCTION OF THE STUDY Retailing in India is receiving global recognition and attention and this emerging market is witnessing a significant change in its growth and investment pattern. It is not just the global players like Wal-Mart, Tesco and Metro group are eying to capture a pie of this market but also the domestic corporate behemoths like Reliance, K K Modi , Aditya Birla group, and Bharti group too are at some stage of retail development. Reliance, announced
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Dedicated with regards to my Parents [pic] ACKNOWLEDGEMENT The project of such magnitude cannot be accomplished without the assistance and co-operation of several people. Exchange of ideas generates a new object to work in a better way. So, whenever a person is helped and co-operation by others, his heart is bound to pay gratitude and is not merely formalities but an expression of deep sense of gratitude and cumulative appreciation. Now first and foremost, I feel highly obliged
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Result Update July 26, 2014 Rating matrix Rating Target Target Period Potential Upside : : : : Hold | 1672 12 months 2% Colgate-Palmolive India (COLPAL) Volumes slow but dominance prevails!!! | 1632 What’s changed? Target EPS FY15E EPS FY16E Rating Unchanged Changed from |41.6 to |41.7 Changed from |47.8 to |47.9 Unchanged Quarterly performance Sales EBITDA EBITDA (%) PAT Q1FY15 950.6 193.7 20.2 134.9 Q1FY14 YoY (%) 844.6 12.6 165.3 17.2 19.2 101 bps 185.2 -27.2 Q4FY14 QoQ (%) 920
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Success of the operation will depend largely on the efficiency of connection within a certain system. Because of that actors in micro environment are: 1. Enterprise 2. Suppliers 3. Intermediaries in marketing 4. Customers 5. Competitors The company is the main actor in managing with marketing activities and its placement is of great importance for the overall marketing system. While it is not important just the positioning of the marketing function, but also the position of the other functions
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Tour of the World Research Paper-India A Business Report on India A business partnership with at global level demands that the country chosen for business must promise the new business with growth, diversification profit. A lot has been said about the countries of the West regarding their age old stable systems and their efficiency at handling business. However, western markets are highly saturated and suffer from several issues, including sanctions, clandestine policies and reduced
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with other players in the market hence become one of the topmost brands in its market. * Product line: It offers product categories namely oral care, personal care, household surface, fabric care and pet nutrition in fast moving consumer goods (FMCG), the more in depth your product line, the more chances of success increases because the cost of logistics drops further. * Efficient Supply chain: Colgate succeeded in reaching customers widely, both in rural and urban areas as to make the product
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operations in India in the summer of 1888, when crates full of Sunlight soap bars, embossed with the words "Made in England by Lever Brothers" were shipped to the Kolkata harbour and it began an era of marketing branded Fast Moving Consumer Goods (FMCG)[ Hindustan Unilever's distribution covers over 2 million retail outlets across India directly and its products are available in over 6.4 million outlets in the country. As per Nielsen market research data, two out of three Indians use HUL products
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AN EMPRICAL STUDY ON FM RADIO ADVERSITING Advertising of products and services is the route to rope in more customers and improve a company’s image. Radio is an effective, low-cost medium for advertising a company’s products. FM radio has today enabled advertisers to reach out to the audiences cost-effectively. In July 2005, the union cabinet approved the second phase of FM broadcasting in private sector, in which more emphasis was given to the growth of services than generating revenue for the
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