* What is Marketing? Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. * Marketing: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. * What is Marketing Management? Marketing
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Introduction to corporate portfolio analysis Bashundhara Group is one of the leading corporate giant in the business world. It has started operation “For the People, for the country” as a real estate venture known as “Bashundhara” under the aegis of the Group’s first concern – the East West Property Development (Pvt) Ltd in 1987. This project turned out to be a very successful one and had helped foster the growth of trust and confidence of the urban people in “Bashundhara”. More enterprises were
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Metros last, only after they were firmly established in the lower tier markets. That’s your bottom of the marketing pyramid once again at work. Mission "To support a healthy & active lifestyle through our broad portfolio of Pharma, OTC & FMCG products." Vision "To be the No.1 Pharma Company of India by 2015." Following job will be studied
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This article is the first in a series of articles about the factors and variables that influence the behavior of consumers. The consumer is a complex individual. His purchase behavior varies greatly depending on internal and external stimuli to which he is subject. For brands, the understanding of this behavior is a major challenge in order to meet the expectations of consumers, trying to convince them to buy their products and thus, increase their sales. Why a consumer chooses one product
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| | | | |What skills do you hope to gain from attending this course? * | | | |By attending this course, I will able to gain Competitiveness, Managerial, Analytical, clear vision process, strategic approach will| | | |be according to the new bread and butter. This will surely enhance the charisma
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SOCIAL MEDIA ANALYTICS – A DIGITAL MARKETING PERSPECTIVE Ever wondered what led Coca-Cola to reduce its spending on print media and upsurge in digital media like YouTube? Or why a FMCG giant like HUL set up a digital media lab to train its managers! I doubt there is any other channel out there today that can potentially give us a reach of 1.3 billion monthly active users, who can be targeted using powerful demographic/behavioural/interest based parameters. Facebook is being used as an engagement
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POSITION DESCRIPTION – DISTRIBUTION CENTRE POSITION TITLE: DEPARTMENT: LOCATION: ISSUED: Distribution Centre – Team Leader Distribution Centre State Distribution Centre TBA REPORTS TO: FUNCTIONAL RELATIONSHIPS WITH: Distribution Centre Supervisor / Manager Provides Guidance to: • Distribution Centre General Hands Receives Guidance From: • Supervisor Customer Service • Distribution Centre Supervisor • Distribution Centre Manager DIRECT REPORTS INCLUDE: SIGNIFICANT CONTACT
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Admap Magazine October 2004, Issue 454 |[pic] www.warc.com | |[pic] Consumer Decision-Making Wendy Gordon Acacia Avenue How people make decisions about which brands and products to buy still seems to be one of the great undiscovered secrets in our world of advertising, marketing and research. Despite electronic libraries full to the brim with information from focus groups, usage and attitude studies, tracking, observation and ethnographic studies, our understanding of how people make
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LIFECYCLE OF CORPORATE IDENTITIES Executive Summary The research attempts to explore the need for a change in corporate identity by organizations and to figure-out a pattern, if any, associated with such a change across organizations. As the introduction to the paper we have defined ‘Corporate Identity’, its purpose and elements. In this paper we have limited our case studies to corporate identities that have reflected some kind of a visual change apart from changes in any other element. We have
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STRATESKI MARKETING Damnjanovic Vesna Agenda Nacin polaganja Struktura Case Study analize Kriterijumi ocenjivanja Studija slucaja Citanje studije slucaja Podaci Dodatni izvori Nacin polaganja 70 % case study analiza 30% test – 2 glave knjige Strateski marketing Struktura Case Study analize Uvod Analiza studije slučaja (Eksterna I interna analiza) potrebno je da tim izabere jednu eksternu I jednu internu tehniku za ove analize Identifikacija problema Izbor strateških alternative
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