Leaders of the pack Kate Lyons INNOVATION in the design and functionality of fast moving consumer goods (FMCGs) consolidation of brands for local and global markets, and a steady rise in the profile of packaging/design as a marketing tool are the key trends shaping the packaging industry in Australia. Many of the individual product innovations are focused on convenience--for example, smaller packs and resealable products. In short, anything which assists the consumption and repurchase by busy
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gives us an opportunity to present a single, powerful & unified face to our customers, across the globe." airtel business offers a wide portfolio of services that cater to the needs of businesses across vertical including M&D, IT, ITES, Government, FMCG, BFSI and Media . airtel business offers network infrastructure,
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Homework 3 1. Age and Life-Cycle Stage. According to the article, “Millennials” are causing a headache to most cereal companies due to their health conscious habits or diet fads that completely exclude sugar filled cereals. In addition, most cereal companies are trying to create nostalgia for older consumers by bringing back old cereal flavors or characters. The reason why I chose this specific market segment is because people are becoming efficient and busy in their daily lives, no one has
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September 23, 2005 {draw:frame} Every day Amul collects 447,000 litres of milk from 2.12 million farmers (many illiterate), converts the milk into branded, packaged products, and delivers goods worth Rs 6 crore (Rs 60 million) to over 500,000 retail outlets across the country. Its supply chain is easily one of the most complicated in the world. How do managers at Amul prevent the milk from souring? Walk in to any Amul or Gujarat Cooperative Milk Marketing Federation (GCMMF) office, and you may
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operations in India in the summer of 1888, when crates full of Sunlight soap bars, embossed with the words "Made in England by Lever Brothers" were shipped to the Kolkata harbour and it began an era of marketing branded Fast Moving Consumer Goods (FMCG).[4] Hindustan Unilever's distribution covers over 2 million retail outlets across India directly and its products are available in over 6.4 million outlets in the country. As per Nielsen market research data, two out of three Indians use HUL products
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Scheduling deals with the question, ‘When should we advertise the product?’ The answer depends on many factors such as the marketing objective, product sales trend, competition, budget, etc. as we will see in the article. Types of scheduling patterns: There are three types of scheduling patterns broadly: Continuity – Advertise throughout the year and evenly throughout the year. Flighting – Advertise only during some months of the year Pulsing – It is a mix of both continuity and flighting, where
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strategies are based on long term forecasts. ▪ Manufacturers depend on demand forecasts and orders given by the retailers. ▪ Products are known to the customer and so the demand is moderately constant. Product Considered: Generally the FMCG products follow this type of strategy. Consider Rice, Staple food of Countries like India. The production is moderately constant by all the farmers and is season based. They don’t consider demand for production decisions and the production is continuous
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REAL-LIFE CASE STUDY [1998-1999] CONCEPT TESTING EXERCISE FOR A NEW FMCG PRODUCT I [QUARTER MASK DUST RESPIRATORS: QMDR] Prologue Concept: Usage of the technique of concept testing without using actual samples (unaidec For assessing future potential of an inherent latent need for developing an effective ad system for two-wheeler drivers (motorbikes, scooters, mopeds), the technique of concept testft samples, has been used in this real-life potential estimation exercise. It has been aimed at
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GANN SQUARE OF NINE INTRADAY ANALYSIS Data used: Last Traded Price (LTP) at 9:30 am Stocks Analyzed: * ACC LTD * ULTRATECH CEMENT LIMITED * HDFC BANK LTD * AXIS BANK LTD * DABUR INDIA LTD * NESTLE INDIA LTD * APOLLO TYRES LTD * MRF LTD * DR. REDDY’S LABORATORIES LTD * SUN PHARMACEUTICAL INDUSTRIES LTD * APOLLO HOSPITALS ENTERPRISE LTD CEMENT INDUSTRY ACC LTD LTP: 1476.25 Resistance: 1491.89 1501.56 1511.27 1521.00 1530
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THE WILLIAM DAVIDSON INSTITUTE 06 November 2006 case 1-428-604 Rural demand for, and consumption of, consumer products is set to explode. The challenge for most companies is to be able to offer appropriate products in an affordable way in relatively remote locations. It is our view that India will soon see an inflexion point in rural consumption.1 Mr. K.B. Dadiseth, Hindustan Lever Limited Chairman About Hindustan Lever Limited Hindustan Lever Limited began operating in India in 1888
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