QUESTION 3: According to Philip Kotler, advertising is about selling and advertising goals are to inform, influence and remind. In contemporary society, advertising is regarded as having two functions, persuading customers and informing them (Santilli, 1983) According to Marcnerlove and Kenneth J. arrow (1962), the present and future demand of a product is affected by advertising expenditure and henceforth, the future revenue of the firm. Basic economic theory suggests that all firms are profit
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Synopsis Historical studies show that growing disposable income of a consumer and technological developments are responsible for the changing retail formats. This change might take a decade or more (United States) but it can occur rapidly as well (Thailand).This paper has helped in understanding the factors that affect the retail landscape, historical stages of changes in retail in the developed markets, changing trends of retail sector in Pakistan, change in consumer’s lifestyle and demographics
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Introduction I work in a private equity focus (PE) firm. We have been in existence for 10 years and our main focus is investing third party funds in companies by taking up equity stake in these companies. Current Trend The current trend in the PE industry is investing growth/expansion capital in medium size businesses with large addressable market. Our investment objectives are - make financial gains, establish these companies as going-concerns and provide benefits to all stakeholders of these
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Lifebouy “Swastya Chetna” (A Brief Analysis) Honours for Lifebuoy’s Swasthya Chetna programme Lifebuoy is the first brand to ever be honored by the Indian postal department with a special Lifebuoy Swasthya Chetna postal cover, released to mark World Health Day on 7 April 2006 by the Indian postal department which released a special Lifebuoy Swasthya Chetna postal cover. About Lifebouy In 1930’s Uniliver started the “Clean Hands help guard Health” campaign in US to encourage consumers to
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vehicle parts; in short they are mainly engaged in mechanical engineering products. Very few organizations are in chemical type products. Apart from that, there is only 1 firm representing categories like Pharmaceutical, Agro Based, Dairy based and FMCG. Other than there is total 19 sugar factories situated mainly on taluka levels of the district. The product of these sugar factories is sugar, industrial and undenatured alcohol. However these sugar factories are based on the agricultural production
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TOPIC BRANDING STRATEGY OF HINDUSTAN UNILEVER LIMITED SUBMITTED BY PRIYANKA S. TELANG UNDER THE GUIDANCE OF SAMADHAN KHAMKAR IN THE FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF BACHELOR OF MANAGEMENT STUDIES UNIVERSITY OF MUMBAI ACADEMIC YEAR 2009-2010 CHIKITSAK SAMUHA’S S.S & LS PATKAR VARDE COLLEGE OF ARTS COMMERCE & SCIENCE AND V.P VARDE COLLEGE OF COMMERCE & ECONOMICS,GOREGAON (W) MUMBAI -62 1 CHIKITSAK SAMUHA’S PATKAR – VARDE COLLEGE OF ARTS, COMMERCE SCIENCE. GOREGAON
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Sri Lanka | Diversified Holdings Initiation of coverage EQUITY RESEARCH 5 September 2013 CT Holdings PLC (CTHR) Cashing in on consumption growth CT Holdings (CTHR) is the fourth-largest Sri Lankan diversified company by market capitalization. The company holds controlling interests in Cargills (CSE ticker: CARG, CTHR’s 70%-owned food retail company), the country’s largest chain of supermarkets, as well as in several companies in the food processing, restaurant, real estate, entertainment
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BRAND MANAGEMENT AND MARKETING RESEARCH UNIT (BMMRU) THE CHALLENGE OF FINANCIAL SERVICES BRANDING: MAJORING ON CATEGORY OR BRAND VALUES? Leslie de Chernatony and Fiona Harris August 2000 00/6 ISBN 0 7492 3535 7 Open University Business School, 2000 The Challenge of Financial Services Branding: Majoring on Category or Brand Values? THE CHALLENGE OF FINANCIAL SERVICES BRANDING: MAJORING ON CATEGORY OR BRAND VALUES Abstract Research suggests that emotional values are more sustainable
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SCTL, July 2004 ITC's eChoupal Initiative Going Direct to the Farmer: ITC’s eChoupal initiative Ravi Anupindi Michigan Business School University of Michigan, Ann Arbor, MI 48105 (anupindi@umich.edu) SCTL Roundtable, July 2004 Background and Credits … Ø 1st year MBA project course at Michigan • 1st phase (Mar-Apr, `03): documentation of eChoupal concept [C.K. Prahalad and MBA students] • 2nd phase (Mar-Apr, `04): Rural retail [myself w/ MBA students] Ø Client site: • Mr. S
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Current update of coca cola in India Celebrity endorsement to boost up their company name. Coca cola India has use Bollywood celebrity endorsement to increase their brand popularity, the use of celebrity as endorsement has been able to boost up their brand awareness and also their sales, consumer are more attracted towards coca cola as their favorite celebrity is also drinking the products, India is one country, which has always idolized the stars of the celluloid world. Therefore it makes
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