Electronic home appliances are also there in star bazaar on the top floor of it. My observations in Star Bazaar a) There are almost 60 to 70 employee in star bazaar at koramangala where each department has their own staff dedicated. Groceries and FMCG products are mainly in ground floor where it has their own dedicated trained staff employed over there. They are patiently guiding and helping the
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Branding Challenge: Some of the branding challenges that were faced by Cadbury while launching their Premium Brand Silk are: "When we started work on Silk, we trawled the marketing and socio-cultural worlds to understand how mainstream brands can give birth to strong sub-brands that hit above them. And there aren't too many such examples." - Kawal Shoor, head of planning, Ogilvy India * How to create a sub-brand of CDM that sells at 11 times that of the CDM price. "Silk, the way it has
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BINGO Since its launch period in March, 2007, BINGO as a brand has been though a lots of ups and downs. Both Branding and sales and Distribution aspects of marketing for BINGO have been explored and matured to a large extent. Though the product itself is considered to be in a growth stage with a market share of 16% in the branded snacks food category, it has been successful to a large extent in creating the required Brand recall for the category INDIAN SNACK INDUSTRY: Snacks are a part of Consumer
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Name :No:- Contact Disclaimer: - The survey is conducted solely for the research work under the programme of IBS Kolkata as a part of my project and as such the responses generated will be used strictly for academic purpose. Sex_________________________________________________________ __________________________________ 1. What is the objective of your investment? In case of selecting more than one option as your answer, please indicate your preferences by numbering them in order of
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measure used by the National Sample Survey in its 63rd round, called monthly per capita expenditure, rural expenditure accounts for 55% of total national monthly expenditure. The rural population currently accounts for one -third of the total Indian FMCG sales. [1] 3. Literature review All the literature that was used in this paper that was used was give by the people those who were living
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ACKNOWLEDGEMENT Praise is to Allah Almighty, the one testing us all at all times and making decisions about what we don’t know and can’t know. Writing this report appeared to be a great experience to us. It added a lot to our knowledge while we were working on this project. If we say that this project is one of our memorable experiences in student life, then it would not be wrong. We owe profound gratitude to Lt. Col. Sohail Akram (R) for stimulating our creative abilities by assigning this report
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Techno-Fundamental Approach to build an Equity Portfolio and Study of Price Fluctuations with volume SIP project report submitted in partial fulfilment of the requirements for the PGDM Program By Chetan Arora 2010065 Supervisors Mr. Kartikeye Vatsa Deputy Manager (Financial Analyst) Dr. Gajavelli V S Professor Institute of Management Technology, Nagpur Institute of Management Technology, Nagpur 2010 - 2012 1 ACKNOWLEDGEMENTS I am sincerely grateful to Punjab National Bank
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similar attributes and needs or in other cases, seen little value in understanding the diversity of the country. They concentrated more on the well-off English speaking crowd of the country and never seen any true value in tapping the regional segments. FMCG, Education, Entertainment almost everyone else except IT has understood the value of tapping into the regional segments. This can be mainly attributed to the fact that IT was never meant for the Indian market. While other industries aimed to cater
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efficiencies, better product positioning accuracy, and increased possibilities for opportunity identification (Kotler and Keller, 2012). Procter and Gamble (P&G), which was formed on October 31, 1987, is one of the leading fast moving consumer good (FMCG) companies in the world. The portfolio of the company consists of various well-known brands such as “Pantene”, “Rejoice”, “Gillette”, “Pampers”, “Ariel”, “Ambi Pur”, and “Duracell”, among others (Procter and Gamble, 2013). The development of these
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Top 10 NGO’s 1. Ushahidi- 2. Danish Refugee Council- 3. Médecins sans Frontières- 4. CARE International- 5. PATH- 6. Oxfam- FMCG companies in India 1. Hindustan Unilever Ltd. 2. ITC Limited 3. Britannia Industries Ltd. 4. Nestlé India- 5. Godrej Group 6. Tata Global Beverages 7. Parle Agro 8. Nirma 9. Cavin Kare 10. GCMMF (AMUL) 11. Cadbury India 12. Procter & Gamble Hygiene and Health Care- 13. Colgate-Palmolive (India) Ltd 14. Gillette India Ltd. 15. Johnson & Johnson 16
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