Assignment on Marketing Management Topic: Brand Profile Submitted to: Ms. Sayeda Ferdous Lusanta Lecturer Department of business Administration Dhaka City College, Dhanmondi, Dhaka Submitted by: Tasmina Khalid Roll No: 231, Section: D Session: 2007-2008, Batch: X Department of business Administration Dhaka City College, Dhanmondi, Dhaka Date of submission: March 31, 2011 Brand Profile The brand profile is a summary description which quickly enables all those involved with the
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HINDUSTAN UNILEVER LIMITED (HUL) QUESTION 1. EXTERNAL ANALYSIS OF THE ORGANISATION HUL is one of the largest FMCG Company with more than 100 factories all over India. It is 75 year old and touches every second Indian’s life, out of three. Its mission statement is- “add vitality to life” (<http://www.hul.co.in/aboutus/introductiontohul/>) One of the most effective tools for analysing external environment of an organisation is PEST ANALYSIS. 1.POLITICAL FACTORS: These factors affect the
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Consulting) 5 One of India’s most valuable and admired companies Ø One of the foremost in the private sector in terms of : l Sustained value creation (BT-Stern Stewart survey) l Operating profits l Cash Profits Ø Only Indian FMCG Company to feature in Forbes 2000 List l A comprehensive ranking of world’s biggest companies measured by a composite of sales, profits, assets & market value 6 Awards & Accolades (1) • ITC was awarded the prestigious ‘World Business
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Interbrand: Daniel Diez: (212) 798-7729 Daniel.Diez@interbrand.com Porter Novelli for Interbrand: Alan Marcus: (212) 601-8443 Alan.Marcus@porternovelli.com INTERBRAND RELEASES 13TH ANNUAL BEST GLOBAL BRANDS REPORT Coca-Cola retains the #1 spot — Apple jumps to #2; Facebook enters Top 100 as Google overtakes Microsoft NEW YORK, New York, October 2, 2012 – Coca-Cola, Apple and IBM lead Interbrand’s 13th annual Best Global Brands report. While Coca-Cola retained its #1 position, Apple jumped to
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A STUDY ON CONTEMPARORY MARKETING IN FMCG INDUSTRIES Chapter - 1 Objective: The main objective of taken this topic is that to find out the current marketing strategies adopted by the fmcg industries and that strategies exist only in short time period and very creatively attract to the customer. So to find out how to fmcg industries advertise their product with the help of contemporary concept. INTRODUCTION OF THE TOPIC: The word contemporary means the way to advertise your product in
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Marketing Function in FMCG Environment Brand Building The Role of Marketing in FMCG Environment The FMCG market is particularly competitive Category Leadership Greater Profitability Higher Investment Growth The Role of Marketing in FMCG Environment The KEY decision outputs recorded are: Market definition / segmentation Category/Brand vision Category drivers of value Business goals Brand/portfolio roles Where we will compete, where not and why Our future intention of what we
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1. Introduction of the Company Hemas is one of the Sri Lanka’s top diversified conglomerates, with the focus on five key sectors FMCG, Healthcare, Transportation, Leisure and Power. It is a publicly listed company with over 3000 employees. Their products and services touch the lives of millions of people from new born babies to large international business. They are working with communities to create exciting learning environments for future generations. Company is governed by four independent
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Buying Habits 5 FMCG in Africa 6 Food 6 Beverages 6 Personal Care Products 8 Home Care Products 8 FMCG Growth Spots in Africa 6 Ghana 9 Kenya 10 Nigeria 14 Sources of Information 16 Contact Details back page 1 | Fast-Moving Consumer Goods in Africa Introduction & Overview The fast-moving consumer goods (FMCG) sector, also called the consumer packaged goods (CPG) sector, is one of the largest industries worldwide. FMCGs are generally cheap
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most dominating sector in online advertising and accounted about 40% of total online advertising in India. Some of the leading companies from this sector are HDFC, ICICI, Citibank, SBI, and UTI etc. FMCG goods have just started to come in led by companies like Hindustan Lever, Procter and Gamble etc. FMCG accounted about 20% of total online advertisement spending in India. Consumer durables companies are also coming and accounted 15% of total online advertisement. Share of media sector is about 10%
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Porters 5 forces that was developed by Michael Porter in 1979 focuses on 5 main factors that can help the FMCG companies and determine the industry that a company wants to join or enter into. The Porters 5 forces will show if it is profitable for a company to enter the market based in the 5 criteria’s. Porter’s main plan was to understand the forces and the underlying causes that reveals the basis or foundation in an industry’s profitability while allowing to identify the current and the future incoming
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