Marketing Myopia by Theodore Levitt 1. Defining the market and understanding your customer (page 1). 2. Focusing on customers want rather than what the company wants (page 10) – Not neglecting marketing 3. Excluding a product from a lineup when it is necessary – reacting to the shift preferences of customers. (page 4) 4. “The view that an industry is a customer satisfying process, not a goods-purchasing process”(page 19) 5. Growing population and mass production is never a guarantee to increase
Words: 1022 - Pages: 5
Jon Michaud Wendy Rowley Kim Waldbillig Joe Wyson Presented May 9, 2011 Introduction Key Issues Faced By FedEx & UPS Porter’s Five Forces Analysis Resources and Capabilities Business-Level Strategies Corporate Strategy Canvas Firm Performance Industry Dynamics Affecting Profitability Sustainability of Competitive Advantages Recommendations & Chosen “Winner†•  Are UPS and FedEx colluding and violating antitrust law? •  Do UPS and FedEx meet the market definition of duopoly? • 
Words: 327 - Pages: 2
achieving and extending best practices. An absolute improvement and leads to competitive convergence. 2. Industry analysis a) Industry: collection of firms whose products (or services) are perfect or near perfect substitutes. b) Defining an industry’s boundaries: 2 components: a. Scope of products or services b. Geographic scope c) Porter’s five forces analysis 1. Threat of new entrants: Profitable markets that yield high returns will attract new firms. This results
Words: 1462 - Pages: 6
Exhibit 1: PESTEL Analysis A PESTEL Analysis targets the components of strategic significance in the macro-environment and measure market potential for success or failure. From this case, we identify the analysis as follows: Factor | Trend | EvaluationO = OpportunityT = Threat | Impact1 = Low5 = High | Political | FDI Policies | T | 2 | Economic | - Increase in price of raw materials and resources- Growth of income- Chinese labor cost increasing | TOT | 553 | Social | - Consumers seek quality-
Words: 1469 - Pages: 6
property, and retail entity including retail, property investment, media placement, lessor of premises to franchisees as well as other third party, and provision of consumer finance. 2.0 PESTEL Analysis A PESTEL analysis assists an organization to evaluate external environment. A PESTEL analysis for Harvey Norman as below: 2.1 Political Firstly, Harvey Norman has benefits from an economic stimulus program by Australia federal government to encourage customer purchasing during a strong
Words: 2218 - Pages: 9
com 1 27 990 91 7.50 13,450 89 Get stuck in to some analysis? @strategywrap strategywrap.com 1 27 990 91 7.50 13,450 89 Get stuck in to some analysis? @strategywrap strategywrap.com Whether you are… Working on a plan for a new business Contemplating the launch of a new product Reviewing the strength of your own marketplace @strategywrap strategywrap.com …Porter’s Five Forces model can help you understand your situation. This model was
Words: 960 - Pages: 4
competition in the area, Myra started to evaluate her existing environment and what could be done to help her to remain competitive. To help her to become more competitive and to grow her business Myra has hired a System Analyst. II. Five Forces Analysis FORCE | EXPLANATION(Minimum 2 good sentences) | IMPACT (POSITIVE, NEGATIVE, or NEUTRAL) | AFFECT STRATEGY? (YES/NO) | BUYER POWER | When the business is able to easily meet the needs of the buyer, the cost to serve the buyer is low. Buyers
Words: 993 - Pages: 4
1) Porter 5 Force Model of Lululemon: Bargaining Power of Suppliers | Suppliers have low bargaining power since Lululemon gets their fabrics from many suppliers. | Bargaining Power of Buyers | Lululemon consumers have high bargaining power. Since alternative brands are deemed cheaper, consumers switching costs would be low. | Threat of New Entrants | Threat of new entrants are moderate, but growing as more companies are outsourcing their fabrics to manufacturers in other countries that allow
Words: 333 - Pages: 2
entire consumption process whether they dine in or carry out. This gives new entrants the power to differentiate their brand and compete with already existing restaurants. R. Application of Porter’s Five Forces Model Paper (n.d.): 3. Web. 29 Feb. 2016. "Porter's Five Forces." Porter's Five Forces. Mayur Khatri, n.d. Web. 29 Feb. 2016. Gagliardi, Nancy. "Consumers Want Healthy Foods." Forbes. Forbes Magazine, 18 Feb. 2015. Web. 29 Feb. 2016.
Words: 252 - Pages: 2
A Critical Analysis about Competitive Advantage of Apple Inc. based on the Porter`s Five Force Model Northeastern University Strategic Leadership Xiaolong Cao Instructed by James Lux June 6th 2016 Abstract This article aims to detect two key areas in Apple`s competitive advantage through using Porter`s Five Force model. According to the knowledge learned from class, there is no forever lasting competitive advantage, so through analyzing the case of Steve Jobs
Words: 1434 - Pages: 6
