Ford Pinto Case

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    Ford Pinto- Marketing Ethics

    V. Sources INTRODUCTION “For seven years the Ford Motor Company sold cars in which it knew hundreds of people would needlessly burn to death.” Mark Dowie, Author of Pinto Madness (8) One of the biggest automotive news stories in the latter part of the 1970’s dealt with tales of exploding Ford Pintos and the considerable awards civil court juries were presenting to victims of accidents involving the cars. Ford produced the Pinto automobile from 1971 to 1980. Initially the car sold

    Words: 1922 - Pages: 8

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    Ford Pinto

    Responsible Commerce (COMM 101) Case 2.3 (The Ford Pinto) Week 4 1. What moral issues does the Pinto case raise? Moral issues that Ford Pinto case raises included producing dangerous products which are not safe to use it without informing the dangerous of the products to the public. In addition, lobbying the NHTSA to delay the safety measure of the products is also one of the moral issues that Ford Pinto case raises. (53 words) 2. Suppose Ford officials were asked to justify

    Words: 953 - Pages: 4

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    Corporate Responsibility and Society

    John Brevard M5990 – Corporate Responsibility & Society November 24, 2013 Week #5 Short Written Assignment Pinto Fires and Personal Ethics: A Script Analysis of Missed Opportunities by Dennis A. Gioia, is a sad article which focuses on the moral muteness of the author during his experience at the Ford Motor Company. However, before providing an analysis, several definitions are required: * Generalization Test – There must be a reason for an action and it should be consistent

    Words: 1505 - Pages: 7

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    Marketing Defined

    Marketing Ricky Farmer MKT/421 5/16/12 Lawerence Kirsch Marketing Marketing is constantly around us in our everyday lives. Marketing can be seen on the television through commercials while watching a favorite show with your family or enjoying a sporting event with your friends. It can be seen on the side of buses, billboards, benches and human beings are sometimes walking marketing devices. One of the biggest marketing days in America is the Superbowl. Society does not see

    Words: 999 - Pages: 4

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    Ford Pinto Analysis

    formal writing.) When Ford began development of the Pinto in 1968, the company hoped that the car’s smaller size and price tag would help it compete with Japanese and German competition, who were mounting their takeover of the subcompact auto market. Ford president Lee Iacocca wanted the Pinto to be less than 2,000 pounds and less than $2,000 so it could stand out when released into a division of automobiles Ford did not have much experience in. In order to get the Pinto released as soon as possible

    Words: 1261 - Pages: 6

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    Case of the Ford Pinot

    Utilitarian Analysis The Case of the Ford Pinto The Ford Pinto first rolled off the Ford Motor Co. production lines in 1971 and stayed in production in its original state until 1978. The vehicle engineers were tasked to develop the vehicle and put it into production within 25 months, which was nearly half the time in which the average new vehicle is put into production. The Ford engineers were aware that rear-end impact safety tests were pretty standard at the time, but they were not required

    Words: 1565 - Pages: 7

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    Ford Pinto

    Ford Pinto Case Study MGT/216 November 11, 2010 Executive Summary In the1960's, the American small-car industry had strong competition for Ford, Volkswagen and several Japanese companies. In order to battle their challengers, Ford expedited its most contemporary automobile, the Pinto, into manufacturing. Fabrication was completed in a smaller extent of time than is generally mandatory to generate an automobile. The expected time to produce a vehicle is forty-three months however Ford took

    Words: 989 - Pages: 4

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    Ethics

    1. What moral issues does the Pinto case raise? That businesses should not be putting a value on human life and disregard a known deadly danger. Ford thought they could get away with a dangerous automobile by paying off those lawsuits from people who were injured and the families of the dead. Ford thought it was more cost effective not to fix the dangerous condition than to spend the money to save people. 2. Suppose Ford officials were asked to justify their decision. What moral principles do

    Words: 450 - Pages: 2

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    Pinto

    In the case of the ford pinto Lee Iacocca wanted to produce a car to meet with the competition of the Japanese market. The car was to be designed and produced in a condensed time 25 months vice the 43 which would have been the usual. Ford motor company completed the task. At the time there was not a standard from the national highway traffic safety committee as to a rear-end impact, that requirement was not in place until after production. I find Ford was not acting un-ethical in the design and

    Words: 1022 - Pages: 5

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    The Ford Pinto Ethical Dilemma

    The Ford Pinto Ethical Dilemma Written by Learning Team B; C. Riley, F. Foster, K. Jankoski, M. Riner, & R. Price Organizational Ethics and Social Responsibility 16 Aug 2010 Paul A. Kramer The Ford Pinto Ethical Dilemma In this presentation, a very important case that transpired from 1971 to 1978 with the Ford Motor Company, under the leadership of Mr. Lee Iacocca, CEO will be explored. During that time the CEO of Ford wanted to manufacture a vehicle to keep up with the competition

    Words: 1456 - Pages: 6

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