Chain Analysis The purpose of this memo is offer the Ford management team advice and recommendations based on an internal and external analysis of the Ford Motor Company. A SWOT analysis will be conducted and the memo will outline and explain the processes involved with the analysis. A SWOT analysis will provide the decision makers of the company with information about the positive and negative aspects of both the external and internal environments currently facing Ford. The internal analysis will
Words: 1269 - Pages: 6
Ford Motor Company (Case Analysis) Group #6- TGAA TTH 1:00 Member 1- Taylor O’Neill Member 2- Knyra Ratcliff Member 3- Alex Perkins Member 4- Xu Han Member 5- Kevin Carter Member 6- Alex Dundon/ Nick Tran Presentation Date: 11/17/15 Introduction Our group has chosen Ford Motor Company as our case analysis subject. Ford is an American multinational automaker and was founded by Henry Ford in 1903. Ford Motor Company is the second largest automaker in the United States and is also the
Words: 5526 - Pages: 23
Business Analysis I, II & III Stephanie Upchurch MGT/521 June 11, 2011 Anthony Manzanetti Business Analysis I, II & III Part I of the business analysis will review the outcomes of the SWOT analysis conducted for Ford Motor Company. The SWOT analysis will look at the strengths, weaknesses, opportunity, and the threats that Ford Motor faces. Next, part II of the business analysis will review Fords income statement, balance sheet and cash flow to determine the financial health of the company
Words: 4531 - Pages: 19
Business Analysis Part III MGT 521 June 18, 2012 Business Analysis Part III The focus of this paper will be to review recent economic trends and how these trends have and influencing the company. How strategic initiatives taken by Ford pertain to both operational and organizational revisions, as well as, tactics that have been or could be implemented by the Ford to reach their strategic goals. Conversely, a review of the role human resource management plays in aiding the company in the achievement
Words: 2430 - Pages: 10
The Way of Ford Motor Company * Introduction * Although to be the only one remaining member which have escaped bankruptcy of the Big Three among the automobile industry by June 2009, Ford suffers $14.7 million loss of revenue and elimination of stockholders’ equity due to the record-breaking fall in demand for 2008,US. However, to understand Ford’s position today requires understanding the American automotive industry. * General Industry analysis * From 1900-2008, US motor vehicle
Words: 2530 - Pages: 11
| Success Story of Ford Motor Company | MO Project Report | | | | | 1. INTRODUCTION 2. ENVIRONMENTAL ANALYSIS 3. COMPETITIVE ADVANTAGE 4. NEW STRATEGY 5. EMPLOYEE COMMUNICATION 6. ROBUST ORGANIZATION CULTURE OF FORD 7. THE ROAD AHEAD 8. CONCLUSION 9. REFERENCES 10. APPENDICES 1. INTRODUCTION Ford Motor Company, established in 1903, is a multinational automaker based out of Detroit, US. This century-old organization had to face
Words: 1015 - Pages: 5
Student’s Name Institutional Affiliation Table of contents MARKETING PLAN – FORD MOTOR COMPANY……………………………………….4 Executive summary 4 Target market and positioning 5 Positioning strategy 5 Marketing strategies 6 Place 6 Promotion 7 Price 8 Product 9 Evaluation and control of ford motor company 10 Implementation and schedule 11 Conclusion and Recommendation ..12 Reference 13 MARKETING PLAN – FORD MOTOR COMPANY Executive summary The action of business of promoting and selling products
Words: 2489 - Pages: 10
Business Analysis Final Shannon Roundtree MGT 521 Dr. Maxwell Aug 1st, 2011 This is the final business analysis for Ford Motor Company before making the decision to invest in the company. The first section discussed the SWOT analysis, which determined the strengths, weaknesses, opportunities, and threats of the company. The second section discussed the financial health of the company, which determined if Ford is a good company to invest in and how it recovered during the recession. Topics
Words: 1135 - Pages: 5
Ford Case Study Analysis Assignment 2.1 Ford Analysis PSPR 6208 Strategic Marketing and Communications Fall 1 2013 1. Where would you put Ford in terms of competitive position? Why? By shifting their focus, developing a new marketing strategy and focusing on the Ford brand, Ford has dramatically enhanced their competitive position and turned things around for the company. In doing so, they strategically placed themselves back at the top in terms of competitive position. This was no
Words: 279 - Pages: 2
Executive Summary: Ford Motor Company was incorporated in 1903 in Michigan,USA by Henry Ford and 11 partners with a starting capital of 28000 US $ in cash. The company witnessed tremendous growth and became one of the top three car manufacturers in North America. Sales reached 150 billion $ in 1996 with a total of 370,000 work force worldwide. The company stayed innovative and progressive in its strategy and business model. In the 1970's, the car market became more competitive with the Japanese
Words: 1672 - Pages: 7
