objectives, stakeholders and culture). You should summarise your findings by developing a range of strategic options using a SWOT analysis. ABC Optical SWOT: New Market: Latin and South America? Asia? Existing Market: US PEST analysis: Political(政治): Government policies, taxation changes, foreign trade regulations, political risk in foreign markets, changes in trade blocks. WTO negotiations. Remember to local issues: Planning Permissions, Trading Licenses. Result: No Economic: business cycles, interest
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devide strategic option into four broader classification -market penetration, product expansion ,market expansion, diversification product development is expansion of product range and market development is expansion of customer base both help strategy development and implementation and basically consider based org capabilities and strategy product and market options the ansoff product -market matrix increase, develop new product and market based on experience ,capabilities fist do what you have
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ch 8ch 8 Student: ___________________________________________________________________________ 1. The task of crafting corporate strategy for a diversified company encompasses A. picking the new industries to enter and deciding on the means of entry. B. initiating actions to boost the combined performance of the businesses the firm has entered. C. pursuing opportunities to leverage cross-business value chain relationships and strategic fits into competitive advantage. D. steering corporate
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CHAPTER SEVEN STRATEGY FORMULATION: CORPORATE STRATEGY True/False 1. Corporate strategy deals primarily with the choice of direction for the firm as a whole and the management of its business or product portfolio. Answer: T (pp.164-165) 2. Corporate parenting is the coordination of cash flow among units. Answer: F (p.165) 3. The most widely pursued corporate directional strategies are those designed to achieve growth. Answer: T (pp.165-166) 4. A merger is
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pharmaceutical industry in China and the maturity of YB’s products, they are reaching a bottleneck. In order to help YB to extend its life cycle and stabilize its profit, YB had to look for new growth areas. The options of product diversification and market diversification have risen. In this case study, our mission is to decide which option above is better for the development of YB based on our analysis. SWOT Analysis Strengths Long history and respected reputation in China and other Asian
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and weaknesses. 1) An opportunity is a favorable situation, which enables an organization to strengthen its present position. For example, access to new markets is an opportunity arising from WTO. 2) A threat is an unfavorable situation which results in risk and damage to an organization, For example, the entry of MNCs into domestic market due to WTO, poses stiff competition to existing players 3) Strength is an inherent capacity, which can be used for developing strategic advantage. Fro
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| |ENTREPRENEURIAL STRATEGY AND GOING GLOBAL | | | |ENTREPRENEURIAL STRATEGY: GENERATING AND EXPLOITING NEW ENTRIES | |STRATEGIES FOR GROWTH AND MANAGING THE IMPLICATION OF GROWTH | |GOING GLOBAL | |
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International portfolio investment and international diversification- benefits and limits Project submitted for assessment of the Curricular Unit: Fundamentals of Finance and International Financial Management of the 2nd Year of the Joint Degree International Business Management 2014.01.10 Contents Introduction 3 1.1 International Portfolio Investment definition 4 1.2 Principles of International Portfolio Investment 4 1.3 The Benefits from International Portfolio
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Are the pons & cons , Cost/ benefitr fro the cost country n home country? Answer: Foreign Direct Investment: FDI occurs when a frim invest directly in facilities to produce or market product in a foreign country. The Theories of FDI: Theroies of FDI may be classified under the following------ 1. Production or product Cycle Theory of Vernon 2. The theory of Exchange Rate on Imperfect Capital Market 3. The Internalisation Theory 4. The Eclectic Paradigm of Dunning Production or
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buyer segments, ore targeted geographic markets, advantages obtained either through differentiation or cost leadership. (Ikea, Costco) Pitfall: Erosion of cost advantages within the narrow segment. Highly focused products and services are still subject to competition from new entrants & from imitation. Focusers can become too focused to satisfy buyer needs. - Industry Lifecycle (major emphasis) Introduction: Products are unfamiliar to consumers, market segments are not well-defined, product
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