Hand-in date: October 17th 2011 Team members: Wang Lehuan , Apple Inc. Fei Xuan , Liu Danfei , Jiang Yongming , Zhang Hao , Li Changhua Counselor: Sun Na Synopsis The paper is about Apple Inc. which is a famous IT company in the world. It's main business is to offer different kinds of high information technology electronic products. Through the internal and external analysis by using SWOT, STP, 4Ps, PEST models for Apple Inc., some problems are indentified. Firstly, in the analysis of internal
Words: 5223 - Pages: 21
Case Study: iPod to IPad: innovation and entrepreneurship at Apple Q1)What are the market segments indentified by Apple and their relevance over the years? Apple identified four key segments within the market: -Business, -Creative Professionals, -Education , -High end cosumers In 2000, 75% of the sales were to the traditional business and professional markets. The first ipod was launched in 2001 later followed by a 10 GB version. In 2003, the ITunes Music Store opened. Access to music and
Words: 1444 - Pages: 6
INTERNATIONAL BUSINESS SCHOOL YEAR 2014/2015 INDIVIDUAL ASSIGNMENT (2-3 pages, typed and handed in personally on lectures) Read the case Samsung attacks Apple and answer to the following questions: 1. How important role do Samsung and Apple play in global smartphone market? 2. What is guerrilla marketing and discuss how Samsung tried to win the smartphone battle by guerrilla marketing? 3. Discuss various strategies adopted by Samsung to win over Apple? 4. Discuss the opportunities
Words: 461 - Pages: 2
When you speak about competition you talk about what it takes to compete in the type of environment you have within your company. If your company produces tablets, phones, etc. you have to know what it takes to top those products and stay on top of the section or type of entertainment market you are in. It takes a lot to stay above ground when it comes to taking on technology and you definitely want your product to stand out amongst any and everything that is put before you. In this passage I will
Words: 460 - Pages: 2
Nike Shoe Company ECO 365 July 21, 2014 Alan Beideck Nike Shoe Company Introduction The current assembling practices of the shoe business, specifically organizations, for example, Nike, Reebok, Adidas, Converse, and New Balance, happens all through the world. With the business encountering extreme rivalry, and the item obliging concentrated work, firms are confronting amazing weight to build their overall revenues through their sourcing practices. The accompanying paper will dissect the
Words: 1817 - Pages: 8
Evidence Based Management and Psychological Contracts: The Success of Apple. Aaron Wood Ottawa University * Introduction For decades, the application of organizational behavior theories to business management has been an ongoing process of discovery and innovative thinking. Concepts like evidence based management (McShane, 2013) and psychological contracts (Braekkan & Tunheim, 2013) are being employed in some of the world’s leading corporations. For the purpose of this paper, the synthesis
Words: 6213 - Pages: 25
Organizational Planning Business Analysis Part I Apple Inc. The Company Apple Inc. was established in California on April 1, 1976. It was later incorporated in the year 1977. Born in America, this multinational company designs and sells consumer electronics. Apple is the world’s third biggest mobile phone producer. The company has most admired hardware products are the Macintosh computers, the iPhone, the iPod and the iPad. Other consumer products designed by Apple include computer software like
Words: 1157 - Pages: 5
Blue Ocean Strategy Paper Blue Ocean Strategy is a book written in 2005 to provides readers the ability to no fight against their competitors brands but rather develop ones brand in what some would call a neglected or unusual market place. The book was recognized by the Wall Street Journal as a best seller, along with numerous other recommendations and acknowledgments from industry giants. Blue Oceans was written by two authors with the intent to show that companies can succeed not by battling
Words: 721 - Pages: 3
and objectives. Stake holders are people who are interested in the business and use the goods or services, for example the stake holders such as customers use the services of the Metropolitan police and the customers that are interested in apples inc products are the people who purchases it and use it for their own personal use. Metropolitan Police Stake holders Descriptions (what it is) How they affect the business (influence) Government Metropolitan police work under the government services
Words: 1394 - Pages: 6
Mt. Rundle Mt. Rundle is a hotel found in a popular tourist city in Canada. This particular hotel is rather small with a little over sixty rooms. Price was it is on the higher side of hotels and is listed as a boutique hotel. All of the rooms in Mt. Rundle are different as far as accommodations and design which could be considered as adding to the hotel’s character. Because there are numerous sources of accommodation and places to stay in this tourist city, Mt. Rundle does not have a monopoly
Words: 487 - Pages: 2
