Foundations Of Strategic Marketing Management

Page 12 of 50 - About 500 Essays
  • Premium Essay

    Strategic Initative

    Amazon.com: Global Strategic Initiatives Team C FIN 370 August 15, 2011 Jim Gausling CERTIFICATE OF ORIGINALITY: I certify that the attached paper is my original work and has not previously been submitted by me or anyone else for any class. I further declare I have cited all sources from which I used language, ideas, and information, whether quoted verbatim or paraphrased, and that any assistance of any kind, which I received while producing this paper, has been acknowledged in the References

    Words: 1167 - Pages: 5

  • Premium Essay

    Marketing of Energy Drink

    | Career Summary: Dedicated professional with 12+ year's solid Business Management Experience in Sales and Marketing field with Multi Diversified Industries. Professional Experiences: 1. Chief Executive Officer.- Moinul Corporation , July 2000 – Present (12 years 2 months) Dhaka- Bangladesh. We are marketing & sell the product & services for various companies as well as we also supply the various product & services as per corporate companies’

    Words: 1804 - Pages: 8

  • Premium Essay

    Assignment-1 Week-1-the Exchange Relationship-Class-3-620-Gm-Dr Rahul D Parikh

    The Exchange Relationship: From not an Easy Sell Product Rahul Parikh BUS620: Managerial Marketing (MAC1125A) Erich Randall June 17, 2011. The Exchange Relationship: From not an Easy Sell Product According to Mullins and Walker (2010, p.12, para 7), “Market consist of (a) individuals, and organizations, who (b) are interested, and willing, to buy a particular product to obtain benefits, that will specify a specific need or want, and who (c) have the resources [such as] (time, money) to

    Words: 1095 - Pages: 5

  • Premium Essay

    Strategy

    Topic Critiques In today’s knowledge economy, investments in intangible assets are considered more and more to be key strategic elements to maintain a business’ growth, profitability and competitiveness. Since intangible assets usually created by a company that use it. In other words, it is usually based on a company’s products, long-term goals, management and culture. And hard for competitors to imitate, which makes them a powerful source of sustainable competitive advantage1 . Before we get

    Words: 929 - Pages: 4

  • Premium Essay

    Classic Airlines

    Classic Airlines and Marketing Solution Your Name Here MKT/571 December 12, 2012 Instructor Stuart Ringer Introduction The standard method for solving a problem primarily will involve defining the problem, understanding the problem in relation to the current developments, and assessing what in fact needs to change. In the case of Classic Airlines, budget restrictions, decreased sales, low employee morale, diminished customer satisfaction, and the need to cut costs are the issues that plague

    Words: 2302 - Pages: 10

  • Premium Essay

    Operations Management

    definition of operations management concept. This will be followed by identifying some of the global factors affecting operations management in organisations and the impact such factors have on operations management in organisations and to assess how operations management can contribute to sustainable business activities . The second part of the report will describe how project management techniques contribute to the development of operations management and how project management techniques can be

    Words: 2887 - Pages: 12

  • Premium Essay

    Rr Itsp Assignment

    Shahzeb Khan 2/7/16 IFSM 301 6382 Foundations of Information Systems Management (2162) Rusty Rims ITSP Part 1 Assignment 1. Business Statement: RR is a regional transportation and distribution company in operation for over 60 years. The company serves major cities in the Mid-Atlantic region. They are headquartered in Wilmington, Delaware and have a staff of 400 employees including truck drivers. There are 6 distribution terminals(Philadelphia PA, Baltimore MD, New York City, Washington

    Words: 3576 - Pages: 15

  • Premium Essay

    Marketing

    "Marketing ideas have made singularly little penetration into the centres of influence of the construction industry. To some extent this follows from the character of the industry as an agglomeration of service organisations, not without structural relationship to one another, but serving a clientele from which individuals seek service very infrequently." (Jepson & Nicholson, 1972: p.1) Although times have and are changing the above statement despite being written over twenty five years ago is still

    Words: 5273 - Pages: 22

  • Premium Essay

    Mba Essays

    initiatives like strategic cost management, which refers to the simultaneous focus on reducing costs and strengthening an organisation's strategic position. This commonly involves taking a longer-term view of cost management and decision making - Provides a foundation for strategic alliance decisions. A value chain framework serves as the foundation for considering decisions such as outsourcing of particular parts of the value chain and for considering the formation of strategic alliances with say

    Words: 3025 - Pages: 13

  • Free Essay

    International Marketing Review

    International Marketing Review Emerald Article: Strategic consequences of retail acquisition: IKEA and Habitat Gary Warnaby Article information: To cite this document: Gary Warnaby, (1999),"Strategic consequences of retail acquisition: IKEA and Habitat", International Marketing Review, Vol. 16 Iss: 4 pp. 406 - 417 Permanent link to this document: http://dx.doi.org/10.1108/02651339910282027 Downloaded on: 25-01-2013 References: This document contains references to 17 other documents Citations:

    Words: 5911 - Pages: 24

Page   1 9 10 11 12 13 14 15 16 50