GM1114 Relationship Management 2015 Course outline The course is divided into four modules Module 1 - RM Concepts, Module 2 - RM Applications in Consumer and Business Markets, Module 3 - RM Tools, Techniques and Technologies, and Module 4 - RM Implementation Module 1: Sessions 1-4 The Concept of Relationship Management Text: Chapters 1-4 This module focuses on the conceptual and theoretical foundations of RM. A number of theoretical perspectives developed in economics, law and social psychology
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Brand Management (MKT624) VU Lesson 1 UNDERSTANDING BRANDS – INTRODUCTION Brand management as one of the marketing functions has been around for as long as we have known professional marketing. But, it has been a part of the traditional marketing approach in which many functions of today’s brand management were performed in a spread out fashion by the marketing manager and a combination of his team members like the sales manager, the advertising and communications manager, and the marketing
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Strategic Management and Cost Management Concepts April 8, 2010 Section G Table of Contents Introduction 2 1. Overview of Cost Management and Strategy 3 2. Implementing Strategy 5 3. Basic Concepts 10 Conclusion 14 References 15 Appendix I: Product & Period Costs 18 Appendix 2: Balanced Scorecard 19 Companies are constantly trying to improve their business and the quality of their products. While Marketing and Operations Management are two departments
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This paper answers the questions proposed in the week 1 assignment list of Business 620, Strategic Management. It covers the vision/mission behind the Good Hotel concept, the recommendations to the new ownership, characterizing the target customers, marketing strategy and positioning the hotel relative to its rivals. The Good Hotel is managed by Pam Janusz and it has been purchased and placed under a new management group, Joie de Vivre (JdV). Envisioned to be a conscious hotel, the Good Hotel is environmentally
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| 2011 | | H.J Hichel Ltd Prepared By, Sumudu Kodagoda | DEVELOPING STARTEGIC MANAGEMENT AND LEADERSHIP SKILLS | | Table of contents Task 1...............................................................................................................................................3 Task 2.............................................................................................................................................14 Task 3.........................................
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BANGALORE MANAGEMENT ACADEMY MBA (International) COURSE CURRICULLUM - TERM II 1. Module Title: Production and Operations Management 2. Module Description: The module employs a systems approach to examine the production and information systems of organisations, with a focus on the integration of transformation activities of firms to produce goods and services and the information systems that link these processes. Throughout the module the use of information technology to carry out
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The Supply Chain Management Processes Keely L. Croxton, Sebastián J. García-Dastugue and Douglas M. Lambert The Ohio State University Dale S. Rogers University of Nevada, Reno Increasingly, supply chain management is being recognized as the management of key business processes across the network of organizations that comprise the supply chain. While many have recognized the benefits of a process approach to managing the business and the supply chain, most are vague about what processes are to be
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Introduction Huawei, an enterprise which works on providing communication network equipment and service, has only taken 14 years to establish its leading position in the international communication industry. By 2010, its worldwide sales reach 34 billion dollars. Over 70% of the sales, which is about 24 billion dollars has been gained from the international market. It hopes to gets its way up to the top 300. Huawei's mainstream product: broadband and optical-fiber network product cover
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Managing Knowledge for Innovation: The Role of Cooperation, Competition, and Alliance Nationality Haisu Zhang, Chengli Shu, Xu Jiang, and Alan J. Malter ABSTRACT Strategic alliances play a critical role in global innovation. Firms can overcome resource constraints and achieve superior innovative performance not only by using internal resources but also by acquiring knowledge-based capabilities from alliance partners. In this study, the authors investigate how knowledge acquired from alliance partners
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T CHAPTER 1 DIFFERING PERSPECTIVES ON QUALITY MULTIPLE-CHOICE QUESTIONS What Is Quality? 1. Which of the following is not one of Garvin’s “definitions” of quality? a. transcendent b. value-based c. manufacturing-based d. user-based e. cost-based ANSWER: e; DIFFICULTY: moderate 2. According to Garvin’s __________ definition of quality, quality is conformance to the design specifications. a. transcendent b. manufacturing-based c. user-based
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