.........................................................4 Vision Of Fresh Direct.......................................................................................4 Mission Of Fresh Direct....................................................................................4 Goals/Objectives...............................................................................................5 External Analysis of Fresh Direct..................................................................5 Marco
Words: 5301 - Pages: 22
ASSIGNMENT: Please read the Fresh Direct (C 19) case analysis carefully and produce a case analysis report following the instructions that are given in the Case Analysis report document in Doc Sharing. COMPANY NAME/WEBSITE/ INDUSTRY Fresh Direct/Freshdirect.com/Food and Grocery BACKGROUND/HISTORY Cofounder and former chief executive officer Joseph Fedele was able to bring a wealth of experience in New York City’s food industry to FreshDirect. FreshDirect offers online grocery shopping and
Words: 1182 - Pages: 5
Fresh Direct Case Study Report Fresh Direct is a web-based supermarket that delivers fresh produce and meals to customers in New York City metropolitan area. Customers can order prepared meals from the website, www.freshdirect.com. Fresh Direct is in the online grocery store industry. BACKGROUND FreshDirect was found in 1999 by Jason Ackerman, Steve Druckman and Joe Fedele as an online alternative to traditional grocery stores. The company specializes in delivering a variety of over 3,000 items
Words: 1859 - Pages: 8
Case Study Report COMPANY NAME/WEBSITE/INDUSTRY Fresh Direct / FreshDirect.com / Online Grocery Store BACKGROUND/HISTORY Fresh Direct is an online grocery store in Long Island City, Queens New York. The company was started in 1999 by Joseph Fedele and Jason Ackerman. Joseph Fedele has been in the grocery business since 1993 and Jason Ackerman was an investment banker when they decided to create Fresh Direct. Joseph was the CEO until 2004 when Jason succeeded him, but he only stayed at this
Words: 1096 - Pages: 5
bring a wealth of experience in New York City’s food industry to Fresh Direct. Fresh Direct offers online grocery shopping and delivery service to more than 300 zip codes in Manhattan, Queens, Brooklyn, Nassau County, Riverdale, Westchester, select areas of Staten Island, New Jersey, and parts of Connecticut. Fresh Direct is a company that allows you to order your food online and get next day delivery, their motto is “Our Food is fresh, our customers are spoiled. Order on the web today and get next-day
Words: 662 - Pages: 3
Case Study Report Outline and Grading Guide (150 points) COMPANY NAME/WEBSITE/INDUSTRY FreshDirect, Freshdirect.com, Food and Grocery BACKGROUND/HISTORY Fresh Direct is a company that allows you to order your food online and get next day delivery, their moto is “Our Food is fresh, our customers are spoiled….. Order on the web today and get next-day delivery of the best food at the best price, exactly the way you want it with 100% satisfaction guaranteed.” The primary business is to allow
Words: 1037 - Pages: 5
production of Arimount’s “Fresh&Free” deodorant. Arimount is planning to launch this new deodorant product next year; the launch of the deodorant will coincide with the start of the National Football League (NFL) season. The “Fresh&Free” deodorant contains a new chemical ingredient that will allow the deodorant to work for up to 5 days, even after showering. This concept and goal of the marketing plan is to provide the community with a product that leave them fresh and free from the normal
Words: 759 - Pages: 4
development banks, thirty eight private commercial Banks and nine foreign commercial banks. Hence we can easily say that the private commercial banks (PCBs) comprise for the largest portion of the banking sector. The banking sector has attracted a lot of fresh graduates for a very long time because of their work environment and other facilities that they provide. Moreover, the work environment and culture of the private commercial banks are such that the employees are motivated to work and prove themselves
Words: 4155 - Pages: 17
TABLE OF CONTENT TASK ONE: STRATEGIC ANALYSIS 1. Introduction of the company…………………………………………………………...pg 2 2. Vision Statement……………………………………………………………………….pg 4 3. Mission Statement……………………………………………………………………..pg 4 4. External evaluation Matrix…………………………………………………………….pg 5 5. Internal Evaluation Matrix……………………………………………………………..pg 6 6. SWOT Analysis………………………………………………………………………pg 7 TASK TWO: STRATEGIC CHOICE 7. Porters Generic Strategies……………………………………………………………...pg 8
Words: 3465 - Pages: 14
Introduction In the case study, a 350 bed not for profit supplier of surgical and medical services, Scarlett Hospital was presented with a dilemma of losing patients. The improvements in infrastructure of transportation have sourced the Scarlett Hospital top executives to reflect on the effect of a construction of new highway might have on the facility. Easy admission to the larger Salem city and its institutions of healthcare fetches the risk of prospective consumer’s loss to Scarlett Hospital
Words: 1584 - Pages: 7
