ASSIGNMENT: Please read the Fresh Direct (C 19) case analysis carefully and produce a case analysis report following the instructions that are given in the Case Analysis report document in Doc Sharing. COMPANY NAME/WEBSITE/ INDUSTRY Fresh Direct/Freshdirect.com/Food and Grocery BACKGROUND/HISTORY Cofounder and former chief executive officer Joseph Fedele was able to bring a wealth of experience in New York City’s food industry to FreshDirect. FreshDirect offers online grocery shopping and
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Case Study Report COMPANY NAME/WEBSITE/INDUSTRY Fresh Direct / FreshDirect.com / Online Grocery Store BACKGROUND/HISTORY Fresh Direct is an online grocery store in Long Island City, Queens New York. The company was started in 1999 by Joseph Fedele and Jason Ackerman. Joseph Fedele has been in the grocery business since 1993 and Jason Ackerman was an investment banker when they decided to create Fresh Direct. Joseph was the CEO until 2004 when Jason succeeded him, but he only stayed at this
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Case Study Report Outline and Grading Guide (150 points) COMPANY NAME/WEBSITE/INDUSTRY FreshDirect, Freshdirect.com, Food and Grocery BACKGROUND/HISTORY Fresh Direct is a company that allows you to order your food online and get next day delivery, their moto is “Our Food is fresh, our customers are spoiled….. Order on the web today and get next-day delivery of the best food at the best price, exactly the way you want it with 100% satisfaction guaranteed.” The primary business is to allow
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COMPANY NAME/WEBSITE/INDUSTRY FreshDirect/ Long Island City, Queens New York/ Food delivery Industry. BACKGROUND/HISTORY FreshDirect offers online grocery shopping and delivery service to more than three hundred zip codes in New York. Additionally they offer pick up service at one location in Long Island. The idea behind this company is to give the customers the freshest food possible by buying it straight from the grower, and then delivery it the next day after the customer’s order is placed
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offers a broad selection of products along with information about the food and how it is sold. Products can be compared on taste, price, usage and nutritional information. Custom cuts and seasonings of meat can be ordered. Delivery options include direct to the home in New York City, or office and train parking lot access in the suburbs. The online segment of the grocery industry is a small percentage of the industry total. Despite a large potential target audience, the on-line segment has been slow
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Embryonic Stem Cell Research Legislation and related legal issues Heidi Brannen Law 310 Professor Floyd June 1 Human embryonic stem cell research has been and will continue to be a very controversial issue in society all over the world. Many countries have recognized the importance of this research and its benefits, while others have continued to make such research illegal with no plans to change in the near future. This paper will be discussing the past, current, and hopeful
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Fresh Direct Case Study Report Fresh Direct is a web-based supermarket that delivers fresh produce and meals to customers in New York City metropolitan area. Customers can order prepared meals from the website, www.freshdirect.com. Fresh Direct is in the online grocery store industry. BACKGROUND FreshDirect was found in 1999 by Jason Ackerman, Steve Druckman and Joe Fedele as an online alternative to traditional grocery stores. The company specializes in delivering a variety of over 3,000 items
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.........................................................4 Vision Of Fresh Direct.......................................................................................4 Mission Of Fresh Direct....................................................................................4 Goals/Objectives...............................................................................................5 External Analysis of Fresh Direct..................................................................5 Marco
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bring a wealth of experience in New York City’s food industry to Fresh Direct. Fresh Direct offers online grocery shopping and delivery service to more than 300 zip codes in Manhattan, Queens, Brooklyn, Nassau County, Riverdale, Westchester, select areas of Staten Island, New Jersey, and parts of Connecticut. Fresh Direct is a company that allows you to order your food online and get next day delivery, their motto is “Our Food is fresh, our customers are spoiled. Order on the web today and get next-day
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an important part of this strategy. In his new book, How to Grow When Markets Don’t, Adrian Slywotzky of Mercer Management Consulting tracks through many case histories—and outlines the steps involved—in what he terms “demand innovation.” He illuminated the story further in a keynote speech at a recent meeting of the Institute for the Study of Business Markets
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