Chipotle Analysis Abstract Chipotle Mexican Grill was founded by Chef Steve Ells in 1993, and today has restaurant in the United States, Canada, United Kingdom, Germany, and France. Initially Steve intended to open a fine dining restaurant after he graduated from the Culinary Institute of America, he did not have the start-up capital to do so. To build enough capital to fulfill his dream, Steve opened Chipotle Mexican Grill only to build enough cash to support his larger and more expensive plan
Words: 1552 - Pages: 7
CASE: Barilla SpA (A) I.Overview of the Case Barilla SpA (Barilla) is a renounced Italian manufacturer that sells several brands of pasta to retailers mainly through third-party distributors. The company was founded in 1875 by Pietro Barilla in Parma, Italy, on Via Vittorio Emanuele. The company passed through the hands of generations from Pietro to his son Ricardo, then to his sons, Pietro and Gianni. The sons “drove the Barillas deeply into debt”; in 1971 the company was sold to a U.S
Words: 1953 - Pages: 8
CASE STUDIES Amy’s Kitchen Case Study From start-up to leading natural and organic frozen food brand Reference Code: CSCM0256 Publication Date: August 2009 DATAMONITOR VIEW CATALYST Amy’s Kitchen was established by Andy and Rachel Berliner in 1987, and concentrates on the production of natural and organic meals. The company has dramatically expanded its product range in the 22 years since its founding from its one initial vegetable pot pie and in the fiscal year 2008, recorded revenues of
Words: 4435 - Pages: 18
What Business Model Advantage Differs from Competitive Advantage: A Case Study of 7-Eleven Japan Yuwei Shi, Ph.D. Fisher Graduate School of International Business Monterey Institute of International Studies 460 Pierce Street Monterey, CA 93940 Phone: (831) 647 6682 E-mail: yuwei.shi@miis.edu Keywords: Business model, strategic management, competitive strategy 2 Abstract This paper introduces a business model framework based on a synthesis of a wide array of diverse business model
Words: 4310 - Pages: 18
McDonald’s Case Study V McDonald’s perceived product positioning maps in comparison to their corporate strategy do line up to what is expected. There are areas for improvement in relation to their direct competition in every town. In reference to EPS/EBIT, it is relevant to their strategy implementation. McDonald’s product positioning maps do line up with their corporate strategy. Their strategy or motto is “Plan to Win”. When I think of a fast food restaurant winning, I think of winning over
Words: 313 - Pages: 2
beverage and household products categories. Its major brands include Ball Park, Douwe Egberts, Hillshire Farm, Jimmy Dean, Senseo and of course its namesake, Sara Lee. The corporation has five segments, namely: North American Retail, North American Fresh Bakery, North American Foodservice, International Beverage and International Bakery. Just as any other organization, Sara Lee has a vision, mission, and values. Their vision is to be the first choice of consumers and customers around the world by
Words: 1264 - Pages: 6
MGT 4800 – Strategic Management Case Study Write Up – Jamba Juice April 8, 2013 Major trends in the general environment Jamba Juice has tried to capture a good portion of health conscious consumers by providing healthy smoothies and other nutritious foods for customers on the go. Even though there are direct competitors such as Planet Smoothie, Starbucks, Dunkin Donuts, Panera Bread and McDonalds, Jamba Juice remains competitive by offering its unique blend of smoothies. They are made with
Words: 616 - Pages: 3
------------------------------------------------- Marketing Feasibility Study The purpose of the Marketing Feasibility Study is to determine the suitability of this property for profitable development, and to define optimal products and amenities in accordance with projected market demand, and to project sales absorption and annual revenues from development of this property. The methodology entails examination of the site's market potential followed by research on the real estate consumer
Words: 6825 - Pages: 28
offers significant employment opportunities in all urban areas. This study, the second undertaken by ICRIER on the retail industry, attempts to rigorously analyse the impact of organized retailing on different segments of the economy. No distinction has been made between foreign and domestic players, in analyzing the impact of the increasing trend of large corporates entering the retail trade in the country. The findings of this study are based on the largest ever survey of unorganized retailers (the
Words: 95472 - Pages: 382
Introduction According to the case study, Odwalla Juice Company was founded in 1980 when three musicians in an effort to raise money to fund music school programs, had the idea of selling freshly squeezed juice to small businesses within their immediate community. The trio invested $200 in juicing equipment and started a “fresh juice revolution”, which was intended to meet the growing demand for organic foods & beverages by consumers across the country. The company started relatively small
Words: 2119 - Pages: 9
