approximately $39.5 billion. The company's portfolio of businesses in 2008 included Frito-Lay salty snacks, Quaker Chewy granola bars, Pepsi soft drink products, Tropicana orange juice, Lipton Brisk tea, Gatorade, Propel, SoBe, Quaker Oatmeal, Cap'n Crunch, Aquafina, Rice-A-Roni, Aunt Jemima pancake mix, and many other regularly consumed products. Company History PepsiCo Inc. was established in 1965 when Pepsi-Cola and Frito-Lay shareholders agreed to a merger between the salty snack icon and soft drink
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Isaiah Hallett Professor Wesoloskie BUS304 4/17/12 PepsiCo Research progress (Pre-Outline) Target Market * Due to a wide a range of products, Pepsi’s target market can be extensive. * It ultimately ranges from the young age of fourteen to the age of 35. * Being that the majority of Pepsi’s products are heavy in sugar, that takes the elderly out of the equation when it comes to being a “target.” * PepsiCo advertises heavily in Universities and schools, restaurants
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victory in the cola wars. Keeping Pepsi-Cola as its cash cow presidents of Pepsi-Cola decided to back up their positions by investing in a fast food restaurants and snack industry. In 1965 the new PepsiCo resulted from the merger of Pepsi-Cola and Frito Lay’s, Inc.. Pepsi-Cola stuff knew that in order to survive in the direct competition with giants like Coca-Cola they will have to come up with more innovative products. Pepsi-Cola Company now accounts for 25% of the world’s soft drinks with more
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Frito Lay Frito Lay is a division of Pepsi Co and is based in New York. It is known as a world leader in the manufacturing and marketing of snack chips, capturing nearing 50% of retail sales in the category. It offers we renown brands like Lay’s, Ruffles, Fritos, Doritos, Cheetos, Sanitas , etc. Snack Food Industry Frito Lay holds 13% of sales of the US snack food industry which includes candy, crackers, sun chips, nuts and other assorted items. The company is working on introducing a new product
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Frito Lay’s Company As We know eco efficiency is based on creating more goods and services while using fewer resources and creating less waste. At Frito Lay’s factory in Casa Grande , more than 400,000 pounds of potatoes arrive every day to be washed, sliced, fried, seasoned and packing them into bags. The process takes enormous amounts of energy, and creates amounts of wastewater and potato wastes. with the creation of Frito-Lay’s new facility in Arizona, the company just took a big step
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SUCCESSFUL MARKETING AND PRODUCTION STRATEGIES OF FRITO-LAY PURPOSE Frito-Lay Inc. has remained the dominant leader in its industry through the success of consumer-focused business strategies: Effective marketing strategies to promote products during times of economic downfall. Product innovations, and adjustments to accommodate consumer preferences resulting from dietary trends. Creative, and inventive promotional techniques used to remain superior to competitors. This report
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Various companies have adopted this practice, and continue to apply it in all of their production processes. The multinational company, Frito Lay is an example of one of the many companies benefiting from implementing the 10 Strategic Decision. It is clearly seen in Frito Lay’s line of production that the value of their potato and corn chips are of the best quality. Frito Lay’s various chip brands are available all over the world. The design of goods and services are precise and are appropriate for the
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Frito Lay Company Cracker Jack Case Analysis Marketing Essay Frito-Lay is worldwide leader in snack manufacturing and marketing. It represented 54 percent of retail sales of snack chips in United States, making it leader in that category. Frito-Lay is division of PepsiCo. Inc and in 1996 represented 31 percent of PepsiCo's net sales and 60 percent of PepsiCo's operating profit (Kerin & Peterson, 2010). Some of popular brands of Frio-Lay are Lay's and Ruffles, Doritos, Tostitos, Potato chips, Cheetos
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sources of pressure on firms such as Frito-lay to reduce their environmental footprint? The effect of industrialization and the increasing population of humanity are the reasons why natural resources are being overly consumed, outstripping the resource base on an unprecedented scale. The use of resources and subsequently a reduction in operational costs is the primary reason why several companies are going into environmental footprint reduction. Companies like frito-lay, Walmart, Sabaru, Pepsi and Ritz-Carlton
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™ Strategic Marketing, BA-MI20 Frito Lay, Inc. Sun Chips Multigrain Snacks Frito Lay, Inc. Sun Chips Multigrain Snacks Strategic Marketing BA-MI (20) Tutor: Mikael Rasmussen Student: Tina Wichmann Strategic Marketing BA-MI (20) Tutor: Mikael Rasmussen Student: Tina Wichmann Contents Abstract 3 Introduction Frito Lay, Inc. 3 The product Sun-Chips™ Multigrain snack 3 Product Lifecycle 4 Competition 4 Segmentation - How might the chip category be
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