PEPSICO BUSINESS ANALYSIS SWOT ANALYSIS¬¬ Strengths Diverse product range 22 product lines each contributing over 1 billion in revenue (soda, juice, water, to snack foods)(Lambert, 2012, Hoovers) One of the most acknowledgeable brands in the world (PepsiCo.com) Available in more than 200 nations (PepsiCo.com) Weaknesses (Lambert, 2012, Hoovers) Lower productivity compared to Coca-Cola Over dependence of big retail Decline in soda taste Core Competencies (Lambert, 2012, Hoovers)
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benefits. The dress code is causal and we treated each employee like family. Our customers are the main focus, without them there would be no Manning Short Stop. The products we sell our from a variety of popular vendors, to name a few Pepsi, Coke, Frito Lay, and Sinclair gas. We strive to have open communication in the workplace, so that every employees has a voice. Manager is easy to get along with and always there for any suggestions, such as how to improve customer service, and what new products
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| |Type of Assignment: |Case Analysis (Final Review) | |Title of Assignment: |Frito-Lay’s Dips – 3rd Case Study (Selection of Best Alternative) | |Student Name: |Cevdet KIZIL
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Header: Frito-Lay Frito-Lay Capella University MBA 6118 TO: Frito Lays Executive DATE: January 24, 2015 SUBJECT: International Marketing Multinational corporations are transforming themselves by repositioning and rethinking their goods and services to tap into and capture the new global middle-class market. This worldwide economic phenomenon encompasses a huge customer base (International Marketing, 2012). Market research and analysis show that the proposed advertising media for Frito Lays
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Green Manufacturing and Sustainability at Frito-Lay Case Study 3 Questions 1. What are the sources of pressure on a firm such as Frito-Lay to reduce its environmental footprint? 2. Identify the specific techniques that Frito-Lay is using to become a green manufacturer. 3. Select another company and compare its green policies to those of Frito-Lay. Each Case Study paper is to consist of the following components: 1. Title page and two written pages with no more than 500 words.
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Isaiah Hallett Professor Wesoloskie BUS304 4/17/12 PepsiCo Research progress (Pre-Outline) Target Market * Due to a wide a range of products, Pepsi’s target market can be extensive. * It ultimately ranges from the young age of fourteen to the age of 35. * Being that the majority of Pepsi’s products are heavy in sugar, that takes the elderly out of the equation when it comes to being a “target.” * PepsiCo advertises heavily in Universities and schools, restaurants
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Frito Lay Frito Lay is a division of Pepsi Co and is based in New York. It is known as a world leader in the manufacturing and marketing of snack chips, capturing nearing 50% of retail sales in the category. It offers we renown brands like Lay’s, Ruffles, Fritos, Doritos, Cheetos, Sanitas , etc. Snack Food Industry Frito Lay holds 13% of sales of the US snack food industry which includes candy, crackers, sun chips, nuts and other assorted items. The company is working on introducing a new product
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Frito Lay’s Company As We know eco efficiency is based on creating more goods and services while using fewer resources and creating less waste. At Frito Lay’s factory in Casa Grande , more than 400,000 pounds of potatoes arrive every day to be washed, sliced, fried, seasoned and packing them into bags. The process takes enormous amounts of energy, and creates amounts of wastewater and potato wastes. with the creation of Frito-Lay’s new facility in Arizona, the company just took a big step
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Various companies have adopted this practice, and continue to apply it in all of their production processes. The multinational company, Frito Lay is an example of one of the many companies benefiting from implementing the 10 Strategic Decision. It is clearly seen in Frito Lay’s line of production that the value of their potato and corn chips are of the best quality. Frito Lay’s various chip brands are available all over the world. The design of goods and services are precise and are appropriate for the
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sources of pressure on firms such as Frito-lay to reduce their environmental footprint? The effect of industrialization and the increasing population of humanity are the reasons why natural resources are being overly consumed, outstripping the resource base on an unprecedented scale. The use of resources and subsequently a reduction in operational costs is the primary reason why several companies are going into environmental footprint reduction. Companies like frito-lay, Walmart, Sabaru, Pepsi and Ritz-Carlton
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