COKE AND PEPSI 1. Why, historically, has the soft drink industry been so profitable? 2. Why is the profitability of the concentrate business so different to that of the bottling business? 3. How has the competition between Coke and Pepsi affected industry profits? 4. Can Coke and Pepsi sustain their profits? Answers: 1. Market forces are promising for profits through the Porter’s five forces analysis. The soft drink industry has been profitable over the last couple of years for the following
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which were earned also through a variety of noncarbonated-beverage products, including products like Minute Maid orange juice, Fruitopia, Dasani bottled water and Nestea, among others. With selling and distributing salty and sweet snacks under the Frito –Lay trademark and manufacturing concentrates of Pepsi, Mountain Dew and other brands the Pepsi Company earned annual sales of $20.4 billion. The deal of Pepsi was important for both
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Bell Helicopter-Textron Campbell Soup Company Hewlett-Packard Hilton Worldwide IBM Intel JP Morgan Chase Kellogg’s KPMG LiveStrong Lockheed Martin Luminant Mary Kay Cosmetics McKesson Medical Clinic of North Tx Michael’s Oncor Electricity PepsiCo/Frito-Lay Proctor & Gamble Raytheon Sabre Holdings/Travelocity Stage 3 Separation Susan G. Komen The Gallup Company U.S. Department of Defense UT Southwestern Medical Verizon Communications Weir Oil & Gas Supply Chain Management Average Salary by Key
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PepsiCo: Case Study. Problem Identification Problem PepsiCo is a world leader in convenience foods and drinks, the company portfolio consists of Frito-Lay North America, PepsiCo Beverages North America, PepsiCo International and Quaker Foods North America. The brand is represented nearly over 200 countries. Pepsi co is really a leader when it comes to convenience foods and drinks but it always come second best. It always comes behind Coca- cola, which is the world leader in soft drink
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Crunch Coffee Mate Corn nuts Country Crock Crisco Crunch and Munch Crystal Light Dean’s Dips Doritos Dove Chocolates Dreyer’s Edy’s Egg Beaters Equal Famous Amos Cookies Fiber One Products Fleischmann’s Folgers Food Should Taste Good Frescarini Pasta Frito Lay Fruit Roll-Ups Gardetto’s Snacks General Mills Gerber Products Ghirardelli Girl Scout Cookies Gold Medal Good & Plenty Good Earth Meals Grandma’s Cookies Great Value Goods Green Giant Grey Poupon Haagen Dazs Hamburger Helper Haribo Gummy Candy Harian
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which has the world’s largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. PepsiCo’s main businesses- Quaker Oats, Tropicana, Gatorade, Frito-Lay, and Pepsi-Cola make hundreds of enjoyable and wholesome foods and beverages that bring joy to consumers in more than 200 countries. With approximately $60 billion in revenue, PepsiCo employs nearly 300,000 people worldwide. Indra Nooyi embodies
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Introduction 1.1 PepsiCo’s History The Pepsi-Cola Company was incorporated in 1919 by Caleb Bradham, the inventor of the Pepsi-Cola soft drink. PepsiCo became a multinational beverage and snack food company in 1965 when Pepsi-Cola merged with Frito-Lay. Since the 1965 merger PepsiCo has expanded its operations by acquiring Quaker-Oats, Tropicana, and Gatorade brands. With sales of $66.86 billion in 2014 and with products sold in over 200 countries, PepsiCo is one of the leading food and beverage
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A Project On Haldiram’s product mix (on partial fulfillment of paper ”marketing management”) for BBS 2nd semester DEEN DAYAL UPADHYAYA COLLEGE (University of delhi) Content Page Topic 1 Cover page 2 Content 3 Acknowledgement 4 Declaration 5 Objective 6 Preface and research methodology 7 Company profile 8-11 Product mix of Haldiram’s 12-16 Analysis 17 Limitations of project 18 Bibliography Acknowledgements Working on the
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Part 1: Ethical Behavior The first matter would be that the hiring and firing decisions made by the managers of MKD be based on a person’s ability to perform the job. Their managers should not discriminate against race, gender, national origin, or age, to name a few. The second matter would be that MKD should ensure that each employee is paid fairly and that their working conditions meet the legal standards. The third matter would be the matter of privacy and respect. The ethical behavior of MKD
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Preferred Taste”. Throughout time, both Coca Cola and Pepsi experimented with new cola and non-cola flavors and introduced new lines of products such as Fanta, Mountain Dew, etc. Pepsi even diversified into the non-soft drink industries and merged with Frito-Lay. The merger claimed synergies based on shared customer targets. In the 1960s, Coke’s focus was primarily on the overseas market while Pepsi’s focused its attention on the domestic market which doubled its market share between 1950s and 1970s
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