considered to be one of the most sophisticated and aggressive marketing companies in the world. In North America, the company had three divisions, each with category-leading brands. Pepsi and Mountain Dew were the number two and three soft drinks. Frito-Lay dominated the salty-snack category with Ruffles, Lay's, Doritos, and Cheetos. And the company had recently acquired Tropicana, the leading juice brand. In 2000, PepsiCo had acquired the SoBe line of teas and "functional" drinks from South Beach Beverages
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Isaiah Hallett Professor Wesoloskie BUS304 4/17/12 PepsiCo Research progress (Pre-Outline) Target Market * Due to a wide a range of products, Pepsi’s target market can be extensive. * It ultimately ranges from the young age of fourteen to the age of 35. * Being that the majority of Pepsi’s products are heavy in sugar, that takes the elderly out of the equation when it comes to being a “target.” * PepsiCo advertises heavily in Universities and schools, restaurants
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PepsiCo's Lays, Kurkure lose market share to local players like Yellow Diamond and Balaji Ratna Bhushan, ET Bureau Nov 23, 2012, 10.04AM IST Tags: Sequoia|private equity|PepsiCo Foods|Pepsi|Nielsen|Market|Lays|Kurkure|ITC|FritoLay India|FritoLay|DFM Foods|chips|Bingo (PepsiCo's Kurkure and Lays…) NEW DELHI: Top snacks maker PepsiCo Foods has started slipping with a slew of smaller and regional brands eating into the market share of its flagship brands Kurkure snacks and Lays potato chips
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Research Proposal Pepsi Determine the current brand loyalty of Generation Y to the Pepsi-Cola brand. Situational Analysis SWOT Analysis PepsiCo Strengths * Branding - One of PepsiCo’s top brands is of course Pepsi, one of the most recognized brands of the world, ranked according to Interbrand. As of 2008 it ranked 26th amongst top 100 global brands. Pepsi generates more than $15,000 million of annual sales. The strength of the Pepsi brand is evident in Pepsi’s presence in over
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Company Background The success of Frito Lay is a tribute to two entrepreneur’s dreams. In 1932, C.E. Doolin purchased a bag of corn chips in a café in San Antonio, Texas. He learned that the chips manufacturer was selling his business so he purchased the recipe and began selling Fritos Corn Chip. Meanwhile, that same year, Herman W. Lay began his potato chip business in Nashville by delivering snack foods. He then purchased the manufacturer, and the H.W. Lay & Company was formed. It soon became
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Services marketing Service-Based-Business Marketing Plan Frito-Lay is the undisputed chip champ of North America. The company makes some of the best-known and top-selling savory snacks around, including Cheetos, Doritos, Lay's, Ruffles, and Tostitos. On the sweet side, Frito-Lay also makes Grandma's cookies, Fun Yuns onion-flavored rings, Cracker Jack candy-coated popcorn, and Smart food popcorn. It also offers Fun Yuns onion-flavored rings, Smart food popcorn, and a line of chips made with the
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Frito Lay Company – Cracker Jack Case Analysis Carl James MBA:Marketing Strategy September 19, 2014 Frito Lay Company- Cracker Jack Case Analysis Case Recap Frito Lay, a division of PepsiCo Inc, has just purchased the Cracker Jack brand from Borden Inc. The company is a worldwide leader in the manufacturing and marketing of snacks, with products such as Ruffles Potato Chips, Fritos Corn Chips and Doritos found among its product mix. These well known company brands have seen it capture over
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Internorth. Houston's Natural Gas's CEO Kenneth Lay headed the merger of the two companies. Kenneth Lay became the CEO of Enron. Enron was originally solely involved with the distribution and transmission of electricity and gas in the United States. In the merger, Enron incurred a large amount of debt, and as a result of deregulation, no longer had exclusive rights to its pipelines. The company had to find a way to generate profits and cash flow. Kenneth Lay hired Jeffrey Skilling to work for Enron as
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numbers, people would invest into the company, losing their money eventually and unknowingly to pay for the high end employees of Enron. The company, for most employees, did not know what was going on besides for the high profile employees like Fastow, Lay, and Skilling. This was all created to grow stock prices for Enron and hide its massive debt and enriching top board members with
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market-to-market accounting was not necessarily the problem. The problem lay in the carefully crafted deceptive projections by top executives, which initially no one cared to question. This allowed Enron’s stock price to maintain elevated, even though the money was never there. Enron Oregon Corp. and Enron Corp., a Delaware corporation merged on July 11, 1997, surviving entity, Enron Corp. Recorded puppeteers at the time: Kenneth L. Lay, Chairman of the Board/Chief Executive Officer and Director/Principal
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