Isaiah Hallett Professor Wesoloskie BUS304 4/17/12 PepsiCo Research progress (Pre-Outline) Target Market * Due to a wide a range of products, Pepsi’s target market can be extensive. * It ultimately ranges from the young age of fourteen to the age of 35. * Being that the majority of Pepsi’s products are heavy in sugar, that takes the elderly out of the equation when it comes to being a “target.” * PepsiCo advertises heavily in Universities and schools, restaurants
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Lays, and Gatorade, generate more than $1 billion each in revenues. Enlarge Graph A brief history of PepsiCo PepsiCo was formed in 1965 with the merger of Pepsi-Cola Company and Frito-Lay, Inc. At that time, Pepsi-Cola Company was manufacturing Pepsi-Cola, Diet Pepsi, and Mountain Dew. Frito-Lay’s products included Fritos corn chips, Lay’s potato chips, Cheetos cheese flavored snacks, Ruffles potato chips, and Rold Gold pretzels. PepsiCo grew bigger with the 1998 acquisition of Tropicana and the 2001
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MKT4416: Frito-Lay, Inc. – Sun ChipsTM Multigrain Snacks Case Study Analysis Assessment of the Sun ChipsTM test market results This test market was held at Minneapolis – St. Paul, Minnesota metropolitan, which was chosen as a representation to the 90 million snack chip households in the United States. The analysis of the Sun ChipTM‘s test market results is organized chronologically according to the order of findings as stated in the case. Type of purchase The coupon program was an effective
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properties, even though the recipe didn’t contain any pepsin. The Pepsi Cola Company was incorporated in 1092. Meanwhile, the the Frito Company was founded by Elmer Doolin in 1932, and the H. W. Lay Company, was founded by Herman W.Lay in that same year. Those two companies merged into the Frito-Lay company in 1961. When the Pepsi Cola company merged with the Frito-Lay company in 1965, PepsiCo Inc. was born. PepsiCo Company International Headquarters: The PepsiCo company headquarters are
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PEPSICO BUSINESS ANALYSIS SWOT ANALYSIS¬¬ Strengths Diverse product range 22 product lines each contributing over 1 billion in revenue (soda, juice, water, to snack foods)(Lambert, 2012, Hoovers) One of the most acknowledgeable brands in the world (PepsiCo.com) Available in more than 200 nations (PepsiCo.com) Weaknesses (Lambert, 2012, Hoovers) Lower productivity compared to Coca-Cola Over dependence of big retail Decline in soda taste Core Competencies (Lambert, 2012, Hoovers)
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benefits. The dress code is causal and we treated each employee like family. Our customers are the main focus, without them there would be no Manning Short Stop. The products we sell our from a variety of popular vendors, to name a few Pepsi, Coke, Frito Lay, and Sinclair gas. We strive to have open communication in the workplace, so that every employees has a voice. Manager is easy to get along with and always there for any suggestions, such as how to improve customer service, and what new products
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from the intersection of business and public interests. The company was organized into four business divisions which all followed the corporation’s general strategic approach. Frito-Lay North America manufactured, marketed, and distributed such snack foods as Lay potato chips, Doritos tortilla chips, Cheetos cheese snacks, Fritos corn chips, Quaker Chewy granola bars, Grandma’s cookies, and Smartfood popcorn. The PepsiCo Beverages North America beverage manufactured, marketed, and sold beverage concentrates
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the intersection of business and public interests. The company was organized into four business divisions which all followed the corporation’s general strategic approach. Frito-Lay North America manufactured, marketed, and distributed such snack foods as Lay potato chips, Doritos tortilla chips, Cheetos cheese snacks, Fritos corn chips, Quaker Chewy granola bars, Grandma’s cookies, and Smartfood popcorn. The PepsiCo Beverages North America beverage manufactured, marketed, and sold beverage concentrates
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Inventory Records Managed material shortage, line inventory locations, and trouble - shoot inventory problems. Assisting in counting of physical inventory Multiple tasks to support Production Line/Warehouse Assembled light fixtures using power tools. Frito Lay Caser/Machine Operator, 1998-2000 Packed product off a moving line into boxes. Maintained a report of the total amount of goods manufactured in a day from the machine Adjusted the operating speed and controlled the load of the machines Operated
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