September 25, 2012 E-Marketing Development in Virtual Market-Space: A Strategic Perspective Hu Ya-Ping Department of Information Management, National Chung Cheng University, No.168, University Rd., Min-Hsiung Chia-Yi, Taiwan Abstract: The Internet gives a much wider choice of products, services and prices from different suppliers and the means to select and purchase items more readily. This article involves a literature reviewed and considers the evolution of the electronic marketing fields to identify
Words: 5308 - Pages: 22
Submitted to Mr.Javedul Hossain Course Title Marketing Management Submitted By Sahar Enam Ahmad Student ID: 152000206 Submission Date: 24/8/2015 Submitted to Mr.Javedul Hossain Course Title Marketing Management Submitted By Sahar Enam Ahmad Student ID: 152000206 Submission Date: 24/8/2015 PRODUCT MIX PRODUCT MIX On footpath for Accurate method of product mix with example of leading consumer product company p&g PRODUCT MIX involves planning and developing the right type of product
Words: 1929 - Pages: 8
........................................ v Course Objectives.......................................................................... vii The Workbook ............................................................................... vii Unit 1: Fundamentals of Debt Financing Introduction ................................................................................... 1-1 Unit Objectives .............................................................................. 1-1 Key Terms................
Words: 38868 - Pages: 156
Cyworld: User Segmentation and Targeting TMBA BBUS 506 A Michael Cavelero, Joel Engstrom, Nesreen Zadah, David Tobey 4/19/2010 Introduction Smoke signals, telegraphs and telephones: communication in the modern world evolves quickly. The 21st century has been no exception. The rise of the internet heralded the growth of so called “online social networks” or simply “social networks” – websites where individual users carved out their own niche. Many of these networks have become household names
Words: 3253 - Pages: 14
EXECUTIVE SUMMARY The main purpose of this report it to provide an analysis and evaluation of the role of the Internet on the fashion industry as well as comparing and contrasting the e-marketing mix strategies of two competing e-businesses Nike Inc and Sass & Bide. Firstly, the report will critically analysis the roles of the Internet on the Fashion Industry. Secondly, the report will highlight ways in which the Internet has significantly changed the way the Fashion industry operates
Words: 5139 - Pages: 21
Theorists have identified many company favoring outcomes of CSR, yet there is a dearth of research on the psychological mechanisms that drive stakeholder responses to CSR activity. Borrowing from the literatures on means-end chains and relationship marketing, we propose a conceptual model that explains how CSR provides individual stakeholders with numerous benefits (functional, psychosocial, and values) and how the type and extent to which a stakeholder derives these benefits from CSR initiatives influences
Words: 10255 - Pages: 42
what communication contributes, or the impact it has on the success of an organization, are seldom clear and the effect of communication is often times not tangible. The impact that communication has, according to Wallace (1993:14), be seen as fundamental to the organization since it can be argued that it plays an active role in determining the way in which the organization operates. Communication plays an active role in establishing what the nature of an organization is in terms of for example
Words: 4985 - Pages: 20
ALLIED AMERICAN UNIVERSITY Personalized. Flexible. Dedicated. Online Programs – Individual Support – Open Enrollment – Ease of Transfer Credits UNIVERSITY CATALOG 2013 Seventh Edition 22952 Alcalde Drive, Laguna Hills, CA 92653 Phone: (888) 384-0849 ∼ Fax: (949) 707-2978 7:00 A.M. – 5:00 P.M. (Monday – Friday) Email: info@allied.edu Website: www.allied.edu KEY STAFF AND FACULTY Charlotte Hislop, Ph.D. Candidate, President/CEO Bonny Nickle, Ed.D., Provost Eric Sharkey, M.Ed., Director
Words: 52297 - Pages: 210
[pic][pic] F-2,Block, Amity Campus Sec-125, Nodia (UP) India 201303 ASSIGNMENTS PROGRAM: SEMESTER-I |Subject Name :FUNDAMENTALS OF MARKETING | |MANAGEMENT | |Study COUNTRY :UGANDA
Words: 9148 - Pages: 37
MBA RESEARCH PROPOSAL TOPIC: FACTORS INFLUENCING THE INCREASE AND DEVELOPMENT OF MICROFINANCE IN THE GHANAIAN ECONOMY NAME: BELINDA AKU ATEPOR INDEX NUMBER: 10224399 SUPERVISOR: DR. CHARLES ANDOH TABLE OF CONTENT Background of the Study ………………………………………….......................................3 Problem Statement ……………………………………………….........................................4 Objectives of the Study ……………………………………………………………………..5 Research Problems …………………………………………………………………………
Words: 2777 - Pages: 12
