The importance of Integrated Marketing Communications during financial crises in the Republic of Macedonia Author: Ass. Prof. Ilijana Petrovska, Ph.D. University American College Skopje Address: Ul. 3 Makedonska Brigada bb, 1000 Skopje, Macedonia Tel / fax: +389 2 2463156 Mobile +389 78 383 112 e-mail: petrovska@uacs.edu.mk Co-author: Prof. Nada Sekulovska, Ph.D. University “Ss Cyril and Methodius”, Fakulty of Economics, Skopje Address: Bul. Krste Misirkov b.b., 1000 Skopje
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Purpose – The aim of this exploratory paper is to consider the strategic importance of crisis management and integration of crisis planning with the organisation’s strategy processes, in particular the utilisation of scenario planning as a crisis planning activity. Design/methodology/approach – A review of the crisis management literature was undertaken and key issues identified, subsequently strategic aspects of crisis management were developed in the context of scenario planning. Findings – The paper
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The return of financial repression CARMEN M. REINHART* Professor Peterson Institute for International Economics Periods of high indebtedness have historically been associated with a rising incidence of default or restructuring of public and private debts. Sometimes the debt restructuring is more subtle and takes the form of “financial repression”. Consistent negative real interest rates are equivalent to a tax on bond holders and, more generally, savers. In the heavily regulated financial markets
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The Shell Global Scenarios to 2025 The future business environment: trends, trade-offs and choices © Shell International Limited (SIL), 2005. Permission should be sought from SIL before any part of this publication is reproduced, stored in a retrieval system or transmitted by any other means. Agreement will normally be given, provided that the source is acknowledged. The information contained in this publication is, to the best of our knowledge, true and accurate although the forward looking
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The Forces Affecting the System Evangeline Hampton HAS/500 November 5, 2013 Doctor Debra Beazley Abstract The forces, which have affected the development of the health care system in the United States, are economics, technology and legal. The functioning of the health care system in economic development has become an influential issue. Health care is a predominant industry in the United States and is expected to develop further. Health care performance influences the economic growth
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The Eurozone crisis (often referred to as the Euro crisis) is an ongoing crisis that has been affecting the countries of the Eurozone since late 2009. It is a combined sovereign debt crisis, a banking crisis and a growth and competitiveness crisis.[8] The crisis made it difficult or impossible for some countries in the euro area to repay or re-finance their government debt without the assistance of third parties. Moreover, banks in the Eurozone are undercapitalized and have faced liquidity problems
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A Three-fold Theory of Social Change and Implications for Practice, Planning, Monitoring and Evaluation By Doug Reeler, of the Community Development Resource Association, 2007 “I would not give a fig for the simplicity on this side of complexity. But I would give my life for the simplicity on the other side.” Oliver Wendell Holmes “Whosoever wishes to know about the world must learn about it in its particular details Knowledge is not intelligence. In searching for the truth be ready for the
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pressures on food and energy. The sudden deflation in the value of various assets underlying different derivatives, which includes commodity derivatives, in the wake of the global meltdown has provoked greater apprehension about the economic utility of futures markets. The suspicion has reached such a high that even the U.S., the biggest proponent of market forces with the most active commodity exchanges in the world, is considering new modes of regulation, and is also investigating the role of commodity
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of AUD 10 4.3 Forecast of ISK 11 4.3 Forecast of INR 11 4.3 Comments on the Forecasts 12 References 13 Figures & Tables Figure 1 Exchange Rate of AUD/USD Over Five Years 1 Figure 2 Percentage Change of AUD/USD Exchange Rate 2 Figure 3 Trends of AUD/USD and Gold Price 2 Figure 4 AUD/USD Exchange Rate and Interest Rate over Five Years 3 Figure 5 Exchange Rate (ISK/USD) 4 Figure 6 Percentage Changes (ISK/USD) 4 Figure 7 INR/USD Exchange Rate from January 2006 - December 2010 6 Figure
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economic reforms and increasing competition posed by globalization. The study sought to determine the extent to which the Nigerian capital market contributes to the development of manufacturing industries. An attempt was made to highlight government intervention in funding the sector and the reality of the country’s manufacturing sector. The study revealed that the Nigerian manufacturing sector has been on the decline owing mainly to government reliance on the oil industry, the decaying infrastructural
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