* 31. Case 9 Beer and Wine Industries: Bartles & JaymesTeaching Notes Copyright © Gareth R. Jones, 1994SynopsisThis case is about a new industry—the wine cooler industry—and the manner in which Bartles &Jaymes, a subsidiary of Gallo Wines, became the market leader. It links the industry environment to organizational strategy and shows how competition develops in a new industry. It points out that a distinctive competence (e.g., marketing and distribution) leads to competitive advantage. It
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‘ THE BUSINESS OF MASS MEDIA Advertising and Commercial Culture 345 Early Developments in American Advertising 351 The Shape of U.S. Advertising Today 359 Persuasive Techniques in Contemporary Advertising 366 Commercial Speech and Regulating Advertising 374 Advertising, Politics, and Democracy Back in 1993, the trade magazine Adweek wrote about “The Ultimate Network”— something called the Internet: “Advertisers and agencies take note: It has the potential to become the next great mass/personal
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