Introduction 2 Marketing Mix 3 Website Audit 6 Situational Analysis 9 PEST Analysis 12 Competitive Analysis 13 Segmentation 14 Targeting 16 Differentiation & Positioning 17 Communication Tools & Manufacturing Policy 18 Objectives 19 E-marketing Tactics (7 C’s) 20 E-Marketing Strategy 23 Action plan 25 Evaluation plan 26 References 28 Appendix 31 Task Allocation 32 Introduction Founded by Spanish retail group, Intidex, in mid-70, Zara is the flagship brand for
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GITAM School of International Business GITAM UNIVERSITY (Declared as Deemed-to-be-University U/S 3 of UGC Act, 1956) Visakhapatnam – 45 A report on Warehousing & Functioning of ERP in TVS LSL, Pune Under the guidance of Mr.Pavan Nair Regional head TVS LSL, pune (Internal guide) M.V.Kameshwara Rao Professor,GSIB,GITAM university (Faculty guide) Submitted By Anand Vuppalapati (1226112104) Acknowledgements I ‘am pleased to have associated with TVS Logistics Services
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rich kid who owns the bat and ball. Either way they control the game and the output. Which leads to our discussion today, where we will take a look at the company from a variety of angles and viewpoints, some of their key issues, review a SWOT analysis that will guide us to our decision and why we believe this is the best path forward for Wal-Mart. Questions to keep in mind as we go along are: “Does Wal-Mart know what’s best?” and “Do consumers even care?” Whether one is a fanatic of Wal-Mart
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political stability successfully. * Three distinct systems of law in Nigeria: Common Law, Customary Law and Sharia law.Geographic * Nigeria is a costal country, so it has access to the shipping routes. * Inadequate infrastructures for logistics and supply chain.Economic * High potential for growth in economy. * Significant Difference in income levels between rich and poor. * Abundance of workforce. * Untapped market. | Relative Importance | With reference to Essential Business Requirement
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Industrial Management & Data Systems Emerald Article: Adopting customer relationship management technology Yurong Xu, David C. Yen, Binshan Lin, David C. Chou Article information: To cite this document: Yurong Xu, David C. Yen, Binshan Lin, David C. Chou, (2002),"Adopting customer relationship management technology", Industrial Management & Data Systems, Vol. 102 Iss: 8 pp. 442 - 452 Permanent link to this document: http://dx.doi.org/10.1108/02635570210445871 Downloaded on: 24-11-2012 References:
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component of Starbucks success. They believed in offering the highest quality coffee.It sourced coffee from the Africa, Central and South America, and Asia-Pacific regions.In order to maintain the standard of coffee at everystore, it controlled the supply chain as much as possible.It also controlled the
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Consumer Durables along with Preference towards Organized & Unorganized Retail Formats” In Partial fulfillment of MBA Program of Gujarat University (Batch: 2008-2010) Submited By Priyam Mehta (08059) Umesh Lukhi (08052) Submitted To Prof. Praneti Shah N R institute Of Business Management A GRAND PROJECT REPORT ON ―Purchase Pattern of consumers for Consumer Durables along with Preference towards Organized & Unorganized Retail Formats” IN PARTIAL FULFILLMENT OF TWO YEARS MASTER OF BUSINESS
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Teva Strategy Overview February 21, 2008 Forward-Looking Statements TODAY S PRESENTATION CONTAINS FORWARD-LOOKING STATEMENTS, WHICH EXPRESS THE CURRENT BELIEFS AND EXPECTATIONS OF MANAGEMENT. SUCH STATEMENTS INVOLVE A NUMBER OF KNOWN AND UNKNOWN RISKS AND UNCERTAINTIES THAT COULD CAUSE TEVA'S FUTURE RESULTS, PERFORMANCE OR ACHIEVEMENTS TO DIFFER SIGNIFICANTLY FROM THE RESULTS, PERFORMANCE OR ACHIEVEMENTS EXPRESSED OR IMPLIED BY SUCH FORWARDLOOKING STATEMENTS. IMPORTANT FACTORS THAT COULD
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INTEGRATED SUPPLY CHAIN MANAGEMENT IN THE GOVERNMENT ENVIRONMENT ABSTRACT With the fall of East European Socialist-Bloc and opening up of the Asian markets, the trade barriers began falling during the 1980’s and continued throughout the 1990’s. This development lead to organizations having a supply chain, that criss-crossed the whole globe. The proliferation of trade agreements has thus changed the global business scenarios. The Integrated Supply Chain Management (ISCM) is now not only a problem
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INTEGRATED SUPPLY CHAIN MANAGEMENT IN THE GOVERNMENT ENVIRONMENT R.K. Gupta* and Pravin Chandra** ABSTRACT With the fall of East European Socialist-Bloc and opening up of the Asian markets, the trade barriers began falling during the 1980’s and continued throughout the 1990’s. This development lead to organizations having a supply chain, that criss-crossed the whole globe. The proliferation of trade agreements has thus changed the global business scenarios. The Integrated Supply Chain Management
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