Gateway Case Study

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    Gateway Case Study

    Gateway Computers. Company Background The story of Gateway is an inspiring one. The company, originally called Gateway 2000, was founded in 1985 in an Iowa farmhouse by Ted Waitt, the son of a fourth-generation Iowa cattleman. Armed with a rented computer, a three page business plan, and a $10,000 loan guaranteed by his grandmother, Waitt dropped out of the University of Iowa to pursue his dream. Gateway’s early value proposition was similar to what it is today: offer products directly to the customer

    Words: 3574 - Pages: 15

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    Gateway Case Study

    Gateway Inc. Theory in Practice Eduardo Ordóñez Professor Meilich BUS 444 May 7, 2004 Ticker: GTW Stock Exchange: NYSE Website: www.gateway.com Company Description Gateway Inc. was first incorporated in Iowa in 1986, with the name of Gateway 2000, Inc. It was then reincorporated in South Dakota in December of 1989 and later in Delaware in January of 1991. In 1993, the company went public, trading on the NASDAQ before transferring its stock to the New York

    Words: 7327 - Pages: 30

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    Gateway Case Study

    7 (B) 1.Why did gateway have multiple production facilities in the United States? Gateway strategy was to avoid any carrying cost of the finished-goods inventory at the retail store, the facilities will assemble the product then send it to the retail store upon the customer orders. 2.what factors did Gateway consider when deciding which plants to close? The plant with the most difficulties in transporting the products and the plant with the most loss. 3.Why did Gateway choose not to carry

    Words: 273 - Pages: 2

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    Gateway Case Study

    Joanne Cua MKTG 186 Gateway Case 1. As the company grew in size, number of products, and market share, it was essential to employ new agencies to help develop their brand image and positioning in the market. Gateway’s first outside agency was Carmichael Lynch, Minneapolis, but as the company’s international sales rapidly increased, there was a need for a new global agency, DMB&B. Unfortunately, Waitt disliked that the agency’s creative approach was geared toward traditional advertisement

    Words: 511 - Pages: 3

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    Guanxi

    Shanghai By andyatue | October 2011 Case study: DMG-Shanghai. 1.Why do you think that it is so important to cultivate guanxi and guanxiwang in China? I think that it is so important to cultivate guanxi and guanxiwang in China because both of guanxi and guanxiwang are essential to business in China. It is an important mechanism to do a long-term business and getting successful business in China. Guanxi refers to the business connections that are so important to companies doing business in China

    Words: 453 - Pages: 2

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    Itmg381 - Week 8 Assignment

    they do business with. Though it is understandable and certainly possible to not be aware of every law pertaining to your business and its practices and this is why there are lawsuits sometimes, due to the fact that someone really didn’t know. In the case of something like Yahoo and the French court dealing with access to purchase Nazi paraphernalia, one would have to wonder if this didn’t “feel right” to begin with by making it acceptable. Having things like that accessible can only bring on more fuel

    Words: 630 - Pages: 3

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    Sharepoint Case Study Analysis

    that would allow students to interact with each other in a safe, secure and academically driven environment.” (UCISA, 2012). Rather than develop a basic gateway for students to access the institution’s services, the University decided to build a personalized, interactive, social platform allowing students to combine social learning with academic study. The staff was established to explore options for collaborative working. There were three different approaches that were being considered: an in house

    Words: 752 - Pages: 4

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    Northern Gateway Pipeline Case Study

    The Northern Gateway Pipeline runs from Kitimat, British Columbia to Bruderheim, Alberta transporting bitumen westbound, and condensate eastbound. The pipeline goes through Burns Lake, Bear Lake, Fox Creek, Whitecourt, Morinville, around 50+ indigenous territories, and will run cross over 1,000+ streams and rivers. South of the pipeline, Vanderhoof can be found, along with Mayerthorpe, and Edmonton, the capital city of Alberta. North of the pipeline, many more municipalities can be found, including;

    Words: 1538 - Pages: 7

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    Managing Change

    Managing Change Initiatives: Fantasy or Reality? The Case of Public Sector Organisations Ebrahim Soltani University of Kent Business School, Canterbury, UK Pei-chun Lai University of Strathclyde Business School, Glasgow, UK Abstract It is becoming a commonplace statement that change initiative programmes are key tools to organisational long-term success. To this end, the last two decades have witnessed a surge of interest in the take-up of various change initiative programmes. Organisational

    Words: 14539 - Pages: 59

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    Strategy Case Studies

    inefficiencies of - Chaebol system of management, possible clash of its cargo business with its own shipping company, limited focus on the domestic market and growing competition from LCCs. How would Korean Air manage growth as a family-owned conglomerate? The case offers enriching scope for analysing a family business’s turnaround strategies, with all the legacy costs involved. Pedagogical Objectives • To discuss the (operational) dynamics of Korean Chaebols - their influence/ effects on the country’s industrial

    Words: 71150 - Pages: 285

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