Gatorade

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    Mkt 421 – Marketing Plan - Pepsi B Energy Marketing Plan: Phase One

    Recently, the company has acquired Tropicana Juices. This move, combined with a merger with Quaker Oats, increased the number of beverages in the PepsiCo portfolio. The most notable brands from Pepsi American Beverages (PAB) include: Pepsi, Diet Pepsi, Gatorade, Tropicana Pure Premium Juices, Dole Juices, and Propel Fitness Water. A partnership with Starbucks produces ready-to-drink Frappuccino drinks

    Words: 7771 - Pages: 32

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    Pepsi

    Global Business Organisations D4X9 35 Table of contents I Introduction…………………………………………………………4 II Basic information about PepsiCo…………………………………4 2.1 Background PepsiCo……………………………………………..4 2.2 First step for entering international market………………………5 III Development of PepsiCo…………………………………………5 3.1 Business structure of PepsiCo…………………………………..5 3.2 Organization’s expansion ……………………………………….6 IV Products of PepsiCo………………………………………………6 4.1 Process

    Words: 3568 - Pages: 15

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    Rean Juice

    Traditionally, the Indian life style has a predilection for fresh fruits and vegetables or those processed at home. There is a sea change. People, are now increasingly going in for fresh fruit vending from kiosk fountains, which produce instant juices from fresh fruits in the presence of the consumer.  It could be due to the non-availability of hygienically produced and well-preserved products with   the use of preservatives.  That is why some of the real but branded fruit juices launched in the

    Words: 1441 - Pages: 6

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    The Coca-Cola Company

    The Coca-Cola Company; and specifically the advertising and promotion of the Coke brand. Table of Contents Overview & Background…………………………………………………………...3 Product Information ………………………………………………...….…………...4 Competitive Review ………………………………………….……………...……...5 Audience Analysis…………………………………………………………………5 Promotional and Media Vehicles Used……………………………………………6 Conclusion ………………………………………………………………….…..…. 7 References…………………………………………………………………………8 Appendix ……………………………………………………

    Words: 1475 - Pages: 6

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    Water Analysis

    the electrolytes calcium chloride, magnesium chloride, and potassium bicarbonate for taste. I think the for taste part is important because the nutrition label still reads 0 mg of sodium, and the amounts of electrolytes added have essentially zero gatorade-effect. In fact, the amount of electrolytes found in SmartWater is less than in other brands of non-electrolyte-added” bottled waters. The reason why it is called Smartwater is because it’s business of course! Globally, bottled water is a $100 billion

    Words: 1421 - Pages: 6

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    History 101

    Audience: School Officials that believe Students should Consume Junk Food LaVonia Sauls Kim Sale ENGL 1102 CC 30 Mar 2015 Junk Food Should Be Banned In Schools For many years now, obesity has become a problem for our nation and especially for the children growing up in society today. In our generation, a lot of parents are finding it harder to prepare their kids breakfast and lunch, let alone prepare meals for themselves. Like a new trend, skipping breakfast has become quite popular in schools

    Words: 1501 - Pages: 7

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    Acclimation to Extreme Tempatures

    Extreme temperature acclimation in humans. “Everybody talks about the weather, but nobody does anything about it.” – Mark Twain November 30, 1835 – April 21, 1910 Many of us believe that there is little we can do about weather conditions; I included. My situation has me moving from a rather cold to temperate climate to a rather hot and sticky one. So I set out in search of information on acclimation to extreme temperatures. • Heat acclimatization

    Words: 1324 - Pages: 6

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    Marketing

    ENTREPRENEURSHIP PROJECT BRAND RIVALRIES Name of the school : SHARJAH INDIAN SCHOOL NAME OF THE STUDENT : DAN K. JOHN CLASS : XII-E CBSE ROLL NO. : ACADEMIC YEAR : 2012-2013 TEACHER IN CHARGE : MR. JAMES THOMAS INDEX SL. NO. | TITLE | SOURCE OF THE PROJECT | PAGE NO. | SIGN OF THE TEACHER | 1 | Acknowledgement | - | | | 2 | Brand RivalryAn INTRODUCTION | www.wikipedia.org | | | 3 | PepsiAn

    Words: 10538 - Pages: 43

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    Financial Analysis

    This report will focus on the comparison of financial conditions, especially their profits statements between Coca-Cola and Pepsi Co. for their stakeholders, like consumers, shareholders, managers, investors, and employees, creditors and lenders. The two soft-drink giants have been battling for bigger shares of the globe's thirst for more than a century. "Coke or Pepsi" has been debated endlessly, with ads such as the Pepsi Challenge campaign in the 1970s fueling the rivalry. And both sides

    Words: 1702 - Pages: 7

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    Corporate Social Responsiblity

    Let us try and understand this with an example. As part of its product portfolio, PepsiCo sells both obesity inducing drinks and healthy products. Hypothetically if they choose to do a CSR initiative in schools, distributing healthy products like Gatorade and Quaker Oats will make sense. Clearly Indra K. Nooyi has a purpose integrated in PepsiCo’s strategy. On the other hand, Coca-Cola does not have that balance in its product portfolio. What role can an effective human resource department play in

    Words: 1496 - Pages: 6

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