Name: Professors name: Subject: Marketing Date: Take home examination. 1. First we will count the cost of attracting one customer: As the close rate is 20%,to attract one customer we need 5 prospects, the acquisition will be 850/20%= 4250$ Retention per customer = 200/60%= 333,3$ Ongoing service per customer=600*60%=360$ Add on per customer will be 500*90%-25= 425$ Total margin per customer without retention will be the sum of all margins per customer 400+360+425= 1185 Total equity
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SABMiller STRATEGY The direction & scope of an org over the long term, which achieves advantage in a changing environment through its configuration of resources & competencies with the aim of fulfilling stakeholder expectations. * 3-5 plans are appropriate according to Fast Moving Consumer Goods (FMCG) companies, which includes non-food consumer products Porter’s Generic Strategies (Bases of Competitive Advtg) Differentiation Strategy – differentiates its products from competitors’
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5 Internet services 4 5.1 Dial-up 5.2 Broadband 5.3 Wireless 5.4 Network Diagram 5 6 Printers 6 6.1 Dot-matrix 6.2 Laser 1 Introduction Uncle Jake wishes to buy a computer for his daughter (Denise) to do her homework. He is not
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Video Summary 1 Topics covered in the videos 1.07, 1.09 and 1.11 * Ports * Connectors * Monitors * Video buses * Troubleshooting * Printers Ports * Serial ports transmit data 1 bit at a time. They are usually male and have 9-25 pins. * Parallel ports transmit data 8 bits at a time and are generally female with 25 pins. * Game ports have 15 pins laid out in two rows (female). * Video monitors have 15 pins but are laid in three rows (male) Connectors *
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Services marketing mix: the 7 Ps • Product • Price • Place • Promotion • People • Process • Physical evidence Persona Services marketing mix: 1. Product: persona sells everything that enhances beauty of both male and female. Persona has separate units for male and female customers: Persona Adams and Persona Beauty Parlor. Along with that Spring Spa and Gym ensures Beauty of face, body and mind. Various services designed and monitored by experts ensure maximum quality. Persona helps
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A. C. (2005), the composite material can be defined as a material consisting of strong carry-load materials (reinforcements) embedded in a relatively weaker material (matrix). The purpose of the reinforcement is to provide the strength stiffness, rigidity and mechanical properties needed to support the structural load. The matrix on the other hand acts to provide a fixed orientation of the reinforcement and in many cases is more brittle. Question 1 Advantages of carbon fibre reinforced polymers
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tes@gmail.com Abstract Aluminum silicon carbide Metal Matrix Composites (Al-MMC) are widely used in aeronautical and automobile industries due to their excellent mechanical and physical properties. However machining this composites find difficult because of the reinforcement particles. Tools wear more quickly and reduce the life of the tool. This paper presents the experimental investigation on machining two different A356 matrix metal reinforced with 10 % and 20 % by weight of Silicon carbide
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From the Wall Street Journal of “H&M Opening Online and Physical Stores at Record Pace” that stress H&M opening online and more physical store in Swedish, predicting the two retail universes will complement rather than cannibalize each other. Saving money takes time and sensible planning. As for an online business owner saving money leads to further funds for the business. Physical Stores shopping and online shopping have their own positives and negatives. With careful research, a shopper
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(CEO-Seiji Hanaoka) Founded : May 18, 1942 Head office : 3-3-5 Owa, Suwa, Nagano, Japan Parent Company : Seiko Group Types of Product : Inkjet Printer, Dot matrix Printer, Laser printers, Scanners, Desktop Computers, Business and Multimedia Projectors, Large Home Theatre, Televisions, Robots, Industrial automation equipment, Cash registers, Laptops, Integrated circuits, LCD components National decision:
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Boston Product Matrix The Boston Matrix was developed by the large US consulting group BCG (Boston Consulting Group). This matrix is a powerful tool that assists the firms planning their product portfolio. It has two controlling characteristics: relative market share and market growth as suggested from the figure below. [pic] Figure 5: Boston Corporate Group matrix It has four cells and each cell has its name as follows. • a. Dogs. The products that fall in this cell are the ones with a
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