Chain for Coca Cola Company 11 VRIO Framework 14 (LO 2.2) Environmental audit 16 PEST analysis 16 Porter’s five forces analysis 18 SWOT analysis for Coca Cola Company 20 (LO1.3) Different planning techniques 22 Product life cycle 24 BCG Matrix 25 GE Matrix 26 (LO1.2) Criticisms of strategic planning 27 (LO 3.1) Ansoff’s Growth Strategies 29 (LO3.2) Future strategy for the Coca Cola Company 33 (LO4.1) Roles and responsibilities for strategy implementation 34 (LO4.2) Resources requirements
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share : $ 21 524 ¡ 4 mains actors in the market : ¡ ¡ ¡ ¡ ABB GE Westinghouse Edison Edison# 26%# Market'distribu-on' ABB# 21%# ¡ 88 companies ¡ Goal : Attract 20% of the customers (i.e. 18 companies) Wes-ngho use# 29%# GE# 24%# Limited data targeting – No geographical distinction ¡ The best targets seem to be district 2 (customers of Westinghouse and Edison) and district 3 (customers of GE) as they represent the biggest market share when combined. ¡ However,
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HBR.ORG THE GLOBE Have You Restructured for Global Success? It takes more than localizing your customer-facing business to win in emerging markets. by Nirmalya Kumar and Phanish Puranam OCTOBER 2011 reprint R1110J The Globe Microsoft CEO Steve Ballmer speaks, in May 2011, as the company opens the headquarters of its AsiaPacific R&D Group in Beijing. Have You Restructured For Global Success? T Photography: Getty Images It takes more than localizing your customer-facing business to win in emerging
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competitive strategies) An analysis of the company’s resources 1. financial resource, 2. human resource, expertise, 3. core competencies, 4. value chain analysis (Michael Porter’s) Portfolio Analysis 1. BCG matrix, 2. PLC, 3. GE screening ( 9 CELL Model) 4. SHELL Directional Matrix) Factors to be considered before making a strategic choice 1. Stake holder expectations. 2. The values and preferences of management decision-makers. 3. The realities of organizational climate
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Strategische planning is niet erg complex, het houdt in: het analyseren van de huidige en verwachte situatie waar het desbetreffende bedrijf zich in bevindt. Vervolgens bepalen welke richting het bedrijf op gaat en vast stellen hoe dit bereikt gaat worden. De basis stappen om een strategie te formuleren luiden als volgt: Het herkennen van verschillende input door de organisatie heen om. Voorbereiding van het bedrijfsprofiel. Een goed beeld van de externe omgeving rondom het bedrijf. Een goede voorbereiding
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UITERLIJK eind week 2 lever je het literatuurrapport in bij je projectbegeleider. Onderwerpen Groep 1,7,13,19 1. AAA Triangle 2. Abell’s business definition-model 3. AIDA-model 4. Ashridge-missiemodel 5. Space matrix 6.
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Specific Competitor: Kicking Horse Strategy 4 1.3 PEST 4 1.4 Porter’s 5 Forces 42.0 Internal Analysis 5 2.1 Value Chain Analysis 5 2.2 BCG Matrix 5 2.3 Revenue Analysis 6 2.4 Geographic Concentration 63.0 SWOT Analysis 74.0 Key Issues 75.0 Strategic Alternative (A) 76.0 Strategic Alternative (B) 87.0 Strategic Alternative (C) 98.0 Bibliography -9.0 Appendices - 2|P a ge 3. 1.0 External Analysis In order to develop effective strategies Just Us Café’s are required to examine the external environment in
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CIPLA LTD. Mahesh Bhalala Roll no-3 UNDER GUIDANCE OF DR. ANIL ANGRISH NIPER Company Discription Founded in 1935, Cipla is the second largest pharmaceutical company in India with market share of 5.4% in FY10. Company offers various drugs and healthcare products with major share in many therapeutic categories & in most dosage forms. The company has well diversified product portfolio that includes OTC products, prescription products, flavors and fragrances, pesticides, and animal products
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Iqra University MBA Program Strategic Management Instructor : Prof. Mohammad Ahsan Durrani Address : adurrani@iqra.edu.pk Pre-requisite : Marketing Management, Human Resource Management, Organization Behavior, Financial accounting, and Financial Management Introduction: Strategic management is a capstone, integrative course for graduating business students. This is an exciting challenging course that focuses on how firms formulate, implement, and evaluate strategies. Strategic management
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Brand Analysis- Ferrari EXECUTIVE SUMMARY Ferrari is known and is highly valued everywhere in the world. From the US to Japan, from Germany and Switzerland to India, to France, Australia, New Zealand, Russia, Brazil and Argentina. THE BRAND Ferrari is an Italian sports car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari in 1929 as Scuderia Ferrari, the company sponsored drivers and manufactured race cars before moving into production of street-legal vehicles in 1947
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