Fierce Market Competition Geely sees the acquisition as an opportunity to expand its business into high-end market of luxury vehicles through building up Volvo into a successful luxury brand. However, although the market position of Volvo is clear and both Geely and Volvo are full of confidence, the prospective seems very tough. Firstly, long positioned in luxury vehicle market, Volvo has a share in Chinese luxury vehicle market, but compared to other big brands, it is too small and growing
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Assess Volvo’s strategy and performance prior to being acquired by Geely. Targeting the lower end of premium auto segment, historically, Volvo has focused on sustaining competitive advantage in safety through constant innovation. Over the last 82 years, the strategy has earned Volvo a strong brand equity and global recognition of its reliance and adherence to high safety standards. However, in 2000s it struggled with profitability due to increasing competition, changing customer preferences, and
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| Specials Focus on Geely's purchase of Volvo (chinadaily.com.cn) Updated: 2010-03-29 17:09 Comments(0) PrintMail | | Large Medium Small | | Editor's Note: Zhejiang Geely Holding Group, China's No 10 automaker, sealed a deal on March 28 to buy ailing Swedish luxury car brand Volvo from US giant Ford for $1.8 billion. The deal is China's biggest overseas auto purchase, said analysts. Ford has been trying to sell Volvo since late 2008 to focus its resources on managing its core Ford
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A Case Study of the Acquisition of Swedish Volvo by Chinese Geely Author: Lieke Wang Supervisor: Thomas Danborg Master's Thesis in Business Administration, MBA programme February 2011 Abstract The acquisition of the famous Swedish Volvo by the unknown Chinese Geely has attracted a lot of attention in the world-wide medias, particularly in Sweden and China. It is the largest overseas acquisition ever by a Chinese company, which marks a beginning of a new era that the fastest growing China
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Managing Operational Behaviour Assignment -Case Study of Li Shufu, chairman of Geely 2014.1.14 Managing Operational Behaviour Assignment -Case Study of Li Shufu, chairman of Geely 2014.1.14 Content 1 Introduction 3 2 Background Information 3 3 Gaining Support and Trust 3 4 Use networking to sustain the powerful station 9 5 Conclusion 12 1 Introduction Managing organizational behaviour (MOB) comprises a wide variety of topics, such as motivation, leadership and organizational
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December, 2011. Dr. ABM Shahidul Islam Professor, Department of Marketing Faculty of Business Studies University of Dhaka Sub: Request for acceptance of the term-paper Sir, We are very pleased to be able to submit our term-paper on “Volvo - an overview”. In developing the report we have followed the format and instructions given by you. In every sphere of our report, we have tried our level best to make a good combination of learning from the Integrated Marketing Communication Course
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management resources and knowledge are the most driving factors of the Chinese automotive industry for the internationalization and going abroad strategy of China´s automotive industry. This study investigated whether different external globalization drivers and internal organization factors have differential effects on various dimensions of China´s automakers firms’ global strategy. Most of the studies written about global strategies have implemented only either of the internal or the external drivers
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won’t be buying a Chinese car anytime soon. The 52-year-old chairman of a Shanghai chemical company, Zong said he expects Chinesebranded cars to have bright prospects. However, he loves the comfort, quality and image projected by his black Mercedes-Benz S-class, and he said he may buy another Mercedes-Benz model or a BMW in the future. “If Chinese-made cars were better designed and could demonstrate your status, more people might buy them,” Zong said. Not all of Zong’s compatriots can afford a Mercedes-Benz
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China’s Auto Sector Development and Policies: Issues and Implications Rachel Tang Analyst in Asian Affairs June 25, 2012 Congressional Research Service 7-5700 www.crs.gov R40924 CRS Report for Congress Prepared for Members and Committees of Congress China’s Auto Sector Development and Policies: Issues and Implications Summary The automobile industry, a key sector in China’s industrialization and modernization efforts, has been developing rapidly since the 1990s. In recent years, China
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deepen and join with international brand cooperation; independent research and development of the independent brand production, and their technical also get greatly strengthened. Similarly, in the tide of industrial upgrading and international acquisitions, strategic transformation era of Chinese automobile industry has gradually started. This paper based on the world economic crisis brought both challenge and opportunity to the automobile industry in China, comprehensively analysis China's automobile
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