The Cultural Challenges of Doing Business Overseas Karinna Kruse MMPBL501 November 22, 2010 David Francom Steve Kafka is an American citizen from Chicago, Illinois, who is looking to expand his business overseas. Steve is a franchisor for Chicago Style Pizza and sees the opportunity of introducing the famous food in Czech Republic, a country his family came from. Because he is familiar with the language, customs and culture, Steve is confident that he will make his business successful in
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business perspective with the ho me and ho st country influences. The paper will be structured as follows: firstly, a short review of the theories used, more precisely of the hierarchical model of market entry modes and of Geert Hofstede’s model of five cultural dimensions of national culture , will b e provided . Secondly, a conceptual model will be developed, proposing that national culture influences choices between equity and non - equity, as well as within the equity category, but
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SOCIO CULTURAL BARRIERS FACED BY COCA-COLA IN INDIA AND SOLUTIONS TO OVERCOME THE ISSUES CONTENTS 1. EXECUTIVE SUMMARY 3 2. TERMS OF REFERENCE 3 3. CURRENT SCENARIO 3 4. ANALYSIS OF THE SITUATION 4 4.1. STRENGTH 5 4.2. WEEKNESS 5 4.3. OPPORTUNITIES 5 4.4. THREATS 5 5. SOLUTIONS AND RECOMMENDATIONS 6 5.1. PUBLIC RELATIONS 6 5.2. ENHANCE RELATIONSHIP WITH GOVERNMENT 6 5.3. LAUNCH MARKETING CAMPAIGNS 7 5.4. LISTEN TO THE CUSTOMERS 7 5.5. MANAGING
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order fulfilment manager with the Seattle based company „Western Novality“. As they outsource their office to Gharapuri, India Mr Anderson has to travel there and train his replacement. During the film there are a lot of misunderstanding concerning cultural differences. As the film goes on Mr Anderson starts to accept the Indian culture and the Indian worker engage more in the American culture. In this paper I am introducing two scenes from the film that hold misunderstanding and analyse and explain
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The Cultural Challenges of Doing Business Overseas The Cultural Challenges of Doing Business Overseas Steve Kafka, an American born citizen and a franchisor of Chicago Style Pizza, has decided to expand his business overseas. Steve wants to set-up business in the Czech Republic, a place where he has friends and family. Steve can speak the language fluently and knows the people and culture. Steve must ensure he is aware of the cultural differences between operating a business in another
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managed and monitored carefully, differences can lead to highly counter-productive communication dilemmas. Two fundamental aspects of diversity will be discussed: Firstly, cultural differences are common throughout The Company and have proven to be an issue of emotional and economic importance. Five of Hofstede’s (1994) dimensions of culture can be used to explain the reluctance of employees from different countries to effortlessly integrate their personalities and ideas within The Company. Power distance
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DETERMINANTS OF CULTURE 8 2.11 GEERT HOFSTEDE’S MODEL 9 2.12 INDIVIDUALISIM V COLLECTIVISM 9 2.13 POWER DISTANCE 9 2.14 LARGE POWER DISTANCE 9 2.15 SMALL POWER DISTANCE 9 2.16 MASCULINITY V FEMINITY 9 2.17 UNCERTAINITY AVOIDANCE 10 3.0 CHARACTERISTICS OF CULTURE 10 3.01 Culture is dynamic 10 3.02 Culture is pervasive 10 3.03 Culture is learnt 10 3.04 Culture is integrated 10 3.05 Culture is ethnocentric 10 3.06 Culture provides social cohesion 11 4.0 VIEWS ON CULTURAL TRENDS 11 4.01 The Convergent
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Hofstede’s Six Dimensions and Leadership Erin Bonich ORG300 – Applying Leadership Principals Colorado State University – Global Campus Dr. Laurie Barnes November 1, 2015 Hofstede’s Six Dimensions and Leadership The purpose of this paper is to discuss the characteristics of the Six Dimensions of Culture as they have been defined by Professor Geert Hofstede and the combination of dimensions that shape a great leader. The following discussion relates Hofstede’s Six Dimensions to common
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Cultural Impact on Business: A Case Study on Coca Cola’s Cultural Issues in India admin August 20, 2012 Blog No comments Socio Cultural barriers faced by coca cola in India Coca – cola, the world’s largest selling soft drink company had established its strong presence in the world since 1886. Coca-Cola is the first international soft drink brand to enter the Indian market in the early 1970’s. Till 1977 Coca-Cola was the leading brand in India; later, due to FERA (Foreign Exchange Regulation Act)
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Culture 1. Introduction to Culture 2. How culture affects managerial approaches 3. Trompenaar’s Cultural Dimensions 4. Geert Hofstede’s Cultural Dimensions 5. Cultural challenges when entering a new market 6. Pros and Cons of entering a new market with an adapted/standardized product 7. Characteristics of culture 8. Conclusion 9. Values in Culture 10. Value Similarities and Differences across cultures Introduction to Culture There is no
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