Making Fast Food Healthy: A Growing Market Liberty University BUSI 520 Making Fast Food Healthy: A Growing Market The Subway chain is the most well-known of the quick service restaurant (QSR) sub industry. All five of Subway’s similar competitors combined do not come close to the 27,021 locations that Subway currently owns in the United States; Quiznos has 5,200 locations (Quiznos, 2015), Firehouse Subs owns 850 locations (Firehouse Subs, 2015), Jimmy Johns has approximately 2,000 locations
Words: 8885 - Pages: 36
Stone 2012). Unlike the commercial sectors, charities and the not-for-profit sectors have long been reluctant to engage in strategic branding activities. Despite big charity organisations like RSPCA and Greenpeace having universally recognized brand images, the need to have a strong brand is still disputed by many charity practitioners (Saxton, 2008). Hankinson (2001) suggests that this could have been the result of greater complexity of charity brands compared to commercial brands, the difficulties
Words: 3753 - Pages: 16
homosexual, but have become integrated within “mainstream” mass media (Battles and Hilton-Morrow,2002). This paper will explore the extent of enabling and constraining effects that gay visibility and its accompanying representations have on the popular TV show “Will & Grace.” I will also examine how visibility has produced disciplinary discourses as well in the show as how it has created opportunities for resisting dominant ideologies. And then the paper will also explore how the media text shaped
Words: 1980 - Pages: 8
Introduction Adidas is a company that manufactures shoes and sport apparel. The founder is Adolf Dassler who is German. The name created by combination of the name and surname Adi Dassler, who started producing shoes in 1920s with the help of his brother Rudolf Dassler. That make costumer, to recognize Adidas is three parallel stripes of the same color. Slogan: “IMPOSSIBLE IS NOTHING” 1. History 1949-2005 Due to the death of Adolf’s son (Horst Dassler), the Company was bought in 1990 by Bernard
Words: 2018 - Pages: 9
fight cavities. Logo and packaging designed in bright colors to appeal to kids of elementary school age to encourage more tooth brushing. The price would be $2.00 and there would be coupons to discount the price. Promotion on television and radio commercials, magazine and newspaper ads and website; the ads will use bright colors and happy music, perhaps an animated cartoon character for a fun and family friendly attitude. The place or distribution would be in supermarkets, drug stores, and discount
Words: 1906 - Pages: 8
Q1: Significance and Diversity of Consumer Behavior: * Definition of Consumer Behavior: Consumer Behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. It blends elements from psychology, sociology, social anthropology, marketing and economics. It attempts to understand the decision-making processes
Words: 12642 - Pages: 51
Abstract In this paper, one will get the knowledge of what type of information should be included in the final decisions of starting a product or service. Knowing what marketing means to a certain product or service, is the first step in completing a Marketing Plan. Knowing what type of market, that one would want the product or service to attract attention from, is up to the producer of that service or product. Having done research prior to the production of the service or product is the best thing
Words: 2801 - Pages: 12
Introduction The Indian retail industry is estimated to have a market size of $180 billion accounting for a national GDP of 10%. It is poised to see a growth of 11 -12% per year. India is placed sixth in the global retail development index and it is predicted that there will be 1000 – 1500 stores in each of the metros by next year. The Indian retail business has the capacity to employ over 2 million in new jobs within the next 6 years. About 60% of these are expected to be in the area of fashion
Words: 3487 - Pages: 14
kfc Research Team KFC Final Research Plan Book Spring 2009 Stacey Ackerman, Tom Bass, Juliette Burguieres, Brian Cash Table of Contents 1. Overview of Research…………………………………………(3) 2. Situational Analysis Summary………………………………..(4) 3. Research I (Survey) a. Survey Plan……………………………………………....(9) b. Survey Sample………………………………………..…(11) c. Summary of Results…………………………………......(15) 4. Research II a. Research Work Order…………………………………
Words: 9170 - Pages: 37
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The mass media, most especially television have gradually become a part of our daily lives, and sources of information, education and entertainment have been described as the primary functions of the media. Lasswell (1948) as cited in Folarin (2005, p.74) assigns three functions to the media: i. Surveillance of the Environment (the news function). ii. Correlation of the different parts of the Enviroment (the editorial function)
Words: 17153 - Pages: 69
