CHAPTER 1 1.1 Introduction to the Report This Internship report is aimed at studying and analyzing MCB Bank in general and its branch office at Abbottabad in particular with reference to its marketing practices. The main purpose of the internship is to prepare and submit a report as a partial fulfillment for the award of BBA degree from COMSATS Institute of Information Technology Abbottabad. 1.2 Objective of Study Internship is the one of the part of the BBA course and this provide the
Words: 13234 - Pages: 53
a course of study and practice. Today, almost onehalf of Fortune 1000 companies have a CMO. Although responsibilities vary across companies, a common expectation is that a CMO will assume a leadership role in defining the mission of the business; analysis of environmental, competitive, and business situations; developing business objectives and goals; and defining customer value propositions and the marketing strategies that deliver on these propositions. The skill set required of CMOs includes an
Words: 14858 - Pages: 60
School of Management MGMT101 Introduction to Management Trimester 2, 2014 COURSE OUTLINE ------------------------------------------------- Names and Contact Details COURSE COORDINATOR UNDERGRADUATE PROGRAMME MANAGER Sashi Meanger Garry Tansley Room: RH919, Rutherford House Room: EA105 Phone: 463-6942 Phone: 463-6968 Email: Sashi.Meanger@vuw.ac.nz Email: Garry.Tansley@vuw.ac.nzpaul.singh@vuw.ac.nz ADMINISTRATOR Misa Ito Room: RH1022, Rutherford
Words: 4192 - Pages: 17
Product: * Lots of Substitute Products, but ice cream lover that is willing to pay the extra price to receive the higher level of quality * High quality, High price( Luxury Product) * a narrow product mix but great product depth A lots of SKU(Diversification) : According to the Marketing Intelligence Service : 36 Flavors * Type: Ice-cream, ice-cream cake, ice moon cake, Milk shake, ice cream sandwich * Taste of ice-cream: Vanilla, Coffee, Tiramisu, Cantaloupe, Strawberries
Words: 1160 - Pages: 5
threats and opportunities. We will identify the company’s issues by looking at internal and external factors that influences the corporation. In the analyzing part we have made an SWOT analysis to identify Wal-Mart’s strength, weaknesses, opportunities and threats to get better overview of the company. In general we can say that Wal-Mart’s strength is their ability to recognize what their customer needs are by offering low prices on all their products. We have also made Porte’s five forces which
Words: 3536 - Pages: 15
Industry Introduction: The newspaper industry has a long history in US. It is considered to start in Boston in 1690, when Benjamin Harris published Publick Occurrences both Forreign and Domestick. Its product, newspaper, is a periodical publication containing news of current events, informative articles, diverse features, editorials, and advertising. It usually is printed on relatively inexpensive, low-grade paper such as newsprint. The newspaper industry now has annual revenue of 33.8billon, of
Words: 1434 - Pages: 6
EXECUTIVE SUMMARY Ratio Analysis is one of the techniques of financial analysis where ratios are used as a yardstick for evaluating the financial condition and performance of a firm. Analysis and interpretation of various accounting ratios gives a better understanding of financial condition and performance of firm. Trend ratios indicate the direction of change in the performance – improvement, deterioration or constancy- over the year. Objectives of the study: 1. To help the management in its
Words: 10300 - Pages: 42
customers 6 Bargaining power of suppliers 7 New entrants 7 Threats of substitution 7 Internal Environment 7 Strategic resources of Graincorp 7 Tangible resources 9 Physical resources 9 Financial resources 9 Human resources 9 SWOT analysis of Graincrop 10 Threats 10 Competition 10 Climate Change 10 Land Degradation 11 Opportunities 11 Cash Available 11 Global Demand for Agricultural Products 11 External Environment 12 Political Factors 12 Social/Cultural Factors
Words: 2577 - Pages: 11
ARNOTT’S, AUSTRALIA Executive summary: This paper consists of the product launch plan for Arnott snacks Australia for the woman segment as a healthy snack option. Table of Content Executive Summary 1.Introduction 2. Situation analysis 3. Justification for product launch: 4. Market segment(s) to be targeted & the planned positioning strategy 5. Demand estimate 6. Marketing mix strategy 7. Conclusion Reference 1. Introduction This paper is about the product launch by Arnotts
Words: 3302 - Pages: 14
PERFORMANCE OF TEXTILE INDUSTRY IN INDUSTRIALISATION: A STUDY WITH REFERENCE TO INDIA INTRODUCTION Prosperity of any nation is extremely difficult without industrial development – is a well established truth for all the economies – developing or developed. Economic development and industrialization have became so closely integrated with each other that progress of an economy is now accessed from the success it has achieved in transformation from agricultural set up into a industrial set up. Through
Words: 6332 - Pages: 26
