MAKE-TO-ORDER AUTOMOBILES AT GM’S GRAVATAI PLANT Case Study Analysis Executive Summary: This case study emphasizes GM’s Gravatai plant and the Brazilian Auto Industry to sell cars that were made-to-order for customers and connect assembly line and the internet-based sales system. Its purpose is to help bring a revolution to the automotive industry and the establishment of a new production model. The GMBG case study looks at the “Blue Macaw” Gravatai Plant in Brazil. This plant has revolutionized
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has been an alarming fact about General Motors automobile products that have caused a loss of property and more importantly loss of lives, while most admit a simple design flaw could’ve been repaired with a $0.57 switch (foxnews.com, 2014, 1 Apr). This paper will touch on the history of GM dating back to 1899 with a history of a boom and bust cycle all the way up to the collapse, the rebirth of GM in 2009 and subsequent successful years since. The History of General Motors Corporation, the one-time
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Ford vs Chevrolet Ford and Chevrolet (Chevy) are in the automotive industry and have been in completion for many years start back in 1908, both companies started in the state of Michigan and have been battling it out for profits, market share and hometown bragging rights. Ford was founded in the suburb of Dearborn, Michigan and Chevy was founded in Flint, Michigan. Ford and Chevy both are good-producing sectors, they both manufacture automobiles that are similar but different. They each have
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Marketing 506 Live Case Study “Lexus” Washington State University Spring 2005 Prepared by: Brian Johnson Shin-Kai Aaron Kau Amanda McDavid Gisle Vestnes Table of Contents Introduction..........................................................................................................................3 Hybrid Car Overview.......................................................................................................3 The RX400h....................................................
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CASE STUDY Dollar General: Heavy on organization, Light on systems Cemex: A Digital Firm In The Making Submitted to: Asif Iqbal Submitted by: Md.Abdullah al-Reza Question 1: Describe Dollar General’s business strategy. Why has the company been so successful? Answer: Dollar General is an aggressive competitor in the deep discount retail industry, the main reason for the company’s success is the business strategy, the company believes in locating Dollar General Stores within communities
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Change in General Motors Tina L. Wilderman MGT435 - Organizational Change Professor Robert Vega 02/14/2011 Change In General Motors General Motors Corporation was founded in 1902 and has produced nearly 450 million vehicles globally since their inception. The automobile giant has operations in nearly every country in the world. Up until the past decade, GM was enjoying rapidly growing sales and revenues. However, with the recent economic downturn, the challenge has been to capture
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Change in General Motors Tina L. Wilderman MGT435 - Organizational Change Professor Robert Vega 02/14/2011 Change In General Motors General Motors Corporation was founded by William Durrant in 1902, since their conception they have produced nearly 450 million vehicles globally. The goliath corporation operates in virtually every country in the world. Up until the past decade GM was enjoying rapidly growing sales and revenues across the board. However, with the current economic
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BRIC Spotlight Report ____________________________________________________________ _________________ Automobiles Sector in India: Fast Growth October 2010 Fast Facts India is the second fastest growing automobile market in the world after China. Passenger vehicle production during the period April 2010 to August 2010 increased by nearly a third from a year ago. For the year ending March 2011, passenger vehicle output is expected to exceed 2.5 million. India is emerging as a major production
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INTRODUCTION Otoyol Motor Company (OMC) was founded in 1966, by Koc Holding Corporation (Koc), which is the largest conglomerate in Turkey. They initially imported and distributed completely built up vehicles from Fiat Spat of Torino, Italy. They however had the right to brand the vehicles “Otoyol”. In 1974, Otoyol started to import semi knocked-down vehicle kits, which were then assembled according to blueprints. They then started to source locally manufactured parts to replace the content
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Why is AutoNation having a problem with its inventory? Why is this also a problem for the manufacturers such as GM, Ford and Chrysler? How is this problem impacting the business performance of AutoNation and of the auto manufacturers? Vehicles like SUVs and pickup trucks become sales pariahs the question comes that booms is whether the automakers would still be able to sell every car they have. With the lethal combination of a slumping economy, tight credit, depressed homebuilding, and record
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