Table of Contents 1) Introduction page 3 2) History/Overview of the Industry page 3 3) Economic Characteristics page 4 a) Structure b) Costs c) Demand d) Competition- The Rise of the Generics e) Market Failure, Government Intervention and Price 4) Performance page 7 5) Impact of the Global Economic Downturn page 9 6) Summary page 10 7) Conclusion page 11 Bibliography page 12
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CONTENTS EXECUTIVE SUMMARY …………pg. 3 COMPANY PROFILE……………………………………………………………….PG. 3 CORE VALUES pg. 4 INTERNAL AND EXTERNAL ANALYSIS………………………………..............PG. 4 SWOT ANALYSIS PG. 5 BEST VALUE DISCIPLINE……………………………………………………...…PG. 8 GRAND STRATEGY………………………………………………………………..PG. 8 RECOMMENDATION………………………………………………………………PG. 9 IMPLEMENTATION………………………………………………………………...PG. 10 OBJECTIVES………………………………………………………………………...PG. 10 FUNCTIONAL TACTICS…………………………………………………….……..PG. 10 ACTION ITEMS…………………………………
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1970's industry showed major development but a strong regulatory controls also came into existence with this development, and this regulatory controls had removed the rule of permanent patent to some fixed period which resulted in birth of branded generics. ENVIRONMENTAL FORCES
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stakeholders are first and foremost patients. They receive free samples. The argument is that if physians are pampered by detailers, then they would prescribe more non generic drugs. I don’t agree with that assumption. The public must understand that once the patent runs out on a drug, then it can be produced by competitors in generic form. Physicians would have no incentive to write one RX over another. The Issue is that Detailers have resources to “pamper” physicians and influence their decision
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research and development in order to take advantage of the perceived luxury market and its higher profit margins. This has led to a large portion of the budget being diverted to the development of new products. Consequently, Upjohn business level strategy is to focus on the distribution of its products. By developing market to compliment its research and development of new drugs, Upjohn was able to find itself an advantage over some of its competitors. Along with discovering markets for its products
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performs the all planning, implementation of plans as part of marketing management functions. My internship program instigated from 26, September, 2010 to 25, December, 2010 and during this period, I was assigned to do the project work on the topic Generic Shifting Analysis by my onsite supervisor. I was under the direct supervision of Mr. Dipak Kumar Saha, Senior Manager, PMD, Square Pharmaceuticals Limited and Mr. Anup Chowdhury, Assistant Professor, BRAC Business School, BRAC University for my internship
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MBA502 Economic Theory and Applications: Chapter 8 Applicable Questions (Pg: 220): 1) Find and label the monopolist’s profit-maximizing output and price: The chart shown below represents monopolistic competition, short run. P MC P1 MR D
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Economic Impact of Providing Medical Care to an Aging Population In today’s world the aging population is rapidly growing, and with falling fertility rates and the constant increase of the human life span, the United States is preparing for the realization that the fastest growing populace is what the nation considers to be senior citizens. For health care organizations any type of demographic change will automatically bring economic and social challenges. Almost 80 million babies were born in the
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Transmittal Message December 08, 2010 Mr. Anup Chowdhury Assistant Professor, BRAC Business School BRAC University Subject: Submission of Internship Report Dear Sir, With great pleasure I am submitting my Internship report on Trend Analysis of Generic Shifting in the Bangladesh Pharmaceutical Market (2006-2010). I got the opportunity to work at country’s leading pharmaceutical company, world reputed Square Pharmaceuticals Limited (SPL) and was placed under one of the most important departments
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closely with functional department heads and Human Resources personnel in following a systematic approach to training. A good system will help attack training problems using a “rifle” approach, rather than a “shotgun” approach. The following are five generic steps or phases in the model that we as trainers simply call A.D.D.I.E. These steps will help build a training program, and will increase chances of assembling an effective program. By analyzing the need, or performing a “needs assessment,” is
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