acceptable). CASE STUDY – GIFTMASTER LTD The Business Situation (Part A) Giftmaster Ltd has operated for many years as a nationally recognized retailer of greeting cards and small gift items. It has 50 stores throughout Australia located in high-traffic shopping malls. During recent years, as the share price of many other companies soared, Giftmaster’s share price remained flat. As a result of a heated 2009 shareholders’ meeting, the managing director of Giftmaster, Robert Burns, came under
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