Product, Pricing and Channels The Royal Caribbean Navigation app is only available for users of android and Apple devices. The app is free to download and is able to connect on all RCL guest using Royal Caribbean Wi-Fi networks. The Royal Caribbean navigation app connects to the ship networks in the port terminal as well. The Wi-Fi network is complimentary only if Royal Caribbean guest use it to access the app while the mobile device is on “airplane mode”. The Royal Caribbean navigation app complies
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Royal Caribbean Cruises Ltd. Step 1 Vision statement Our vision is to empower and enable our Employees to deliver the best vacation experience for our Guests, thereby generating superior returns for our shareholders and enhancing the well-being of our Communities. Mission statement We always provide services with a friendly greeting and smile. We anticipate the needs of our customers. We take ownership of any problem that is brought to our attention. We are loyal to Royal Caribbean and Celebrity
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1. Provide a brief historical background useful in gaining a perspective on the company and better understanding the company’s past and present relevance. What major events or decisions have shaped the company and partly explain the company’s current position and condition? What is its mission and vision, its strategic objective, source of sustainable competitive advantage? Royal Caribbean Cruise Line was founded in 1969 by Arne Wilhelmsen and Edwin Stephan. Arne and Edwin both thought it would
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The KGC team: David Kim (KGB’s owner) Carolyn (marketing director) The Ashbury team: Richard Grant (Ashbury’s owner) Elaine (marketing director) Richard: good morning, welcome to our company. I’m Richard. Nice to meet you. (握手) David: nice to meet you too. I’m David from KGB. She is our company’s marketing director. Richard: glad to see you. (握手) Carolyn：glad to see you. I’m Carolyn. Richard: glad to see you. (握手) Richard: this is our company’s marketing director,
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CONTENT of THE MEETING Ashbury Guitars (Richard): Very nice to meet you both here in our office! Let me introduce a little bit about myself and my partner. I am Richard Grant, CEO of the Ashbury Guitars corporation, and this is our marketing director, Ms Amanda Vincent. KGC (Kim): Nice to meet you too! I’m very glad to be present here today! I am Kim Je Yeong, CEO of the Kim Guitars Company and she is Lee Sang Seok, our maketing director. Ashbury (Richard): Ok, we have already come to know
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acceptable). CASE STUDY – GIFTMASTER LTD The Business Situation (Part A) Giftmaster Ltd has operated for many years as a nationally recognized retailer of greeting cards and small gift items. It has 50 stores throughout Australia located in high-traffic shopping malls. During recent years, as the share price of many other companies soared, Giftmaster’s share price remained flat. As a result of a heated 2009 shareholders’ meeting, the managing director of Giftmaster, Robert Burns, came under
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