Taylor Adams Dr. E. Montgomery BUS 508 Contemporary Business 02/14/2014 Mergers and Acquisitions When Proctor and Gamble acquired Gillette Products in 2005, Warren Buffet stated “This was a dream deal, this acquisition would create the greatest consumer products company in the world”. (Englishe, 2011) This is one reason why P&G chose to take on the major brand. Other than being known for their razors, Gillette’s products include Duracell batteries, Oral-B, and Braun. This acquisition
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8 Corporate level strategy 10 Critique and Recommendation 12 References 13 INTRODUCTION Procter and Gamble, more commonly known as P&G is a company, which offers consumer goods with an impressive portfolio. Gillette, Duracell, Tampax, Tide, Oral-B and Ariel are so many brands owned by the group that are part of the daily life of consumers. In fact its more than 300 leading brands and 50 leadership brands that the company owns to serve about 4.8 billion customers
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Gillette Taking it on the chin Apr 16th 1998 | BOSTON From The Economist print edition The launch of a new razor will test whether Gillette deserves to be so admired by management gurus HOW many ways can there be to remove the 15,000 bristles that sprout so relentlessly on the male chin? Gillette, saved from humiliation eight years ago by the launch of the Sensor range, with not one but two blades, this week unveiled an even more revolutionary advance in shaving: the Mach3 (see article)
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Case Study #2: Gillette The following notes give a background understanding in the case of Gillette and can be used to make analytical decisions in the best interest of the company. Who: Gillette, a mature razor and blade manufacturer owned by Procter & Gamble, holds a commanding share of the current market. It’s primary competitor is the Schick Company whom Gillette goes head-to-head with in terms of their newest innovation: the Fusion 5-bladed razor. Where: The company is currently facing
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This report outlines the requested Integrated Marketing Communications campaign (IMC) for the Procter & Gamble subsidiary Gillette, specifically for the most recent and advanced female razor: the Venus Embrace. The 2010 Winter Olympics held in Vancouver‐Whistler offer a unique opportunity to promote the Gillette Venus Embrace razor by capitalizing on the Olympic passion and enthusiasm. The female razor industry in Canada is valued at approximately $150,000,000 CDN, with the Venus brand currently
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TEACHER: SCHOOL: DATE: TABLE OF CONTENTS ACKNOWLEDGEMENT 3 INTRODUCTION 4 STATEMENT OF PROBLEMS 6 RESEARCH QUESTIONS: 6 METHODS OF INVESTIGATION 8 ADVANTAGES OF PRINTED QUESTIONNAIRE 8 DISADVANTAGES OF PRINTED QUESTIONNAIRE 9 INSTRUMENT USED TO COLLECT DATA 13 QUESTIONNAIRE 13 PROCEDURES USED TO COLLECT DATA 19 PRESENTATION AND EXPLANATION OF DATA 21 INTERPRETATION OF DATA 30 FINDINGS 32 RECOMMENDATION 34 TASK1 STATEMENT OF THE PROBLEM An investigation
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3Chapter 3 Research Methodology This chapter presents the research methodology which includes the research design, methods and procedures used in conducting the study. It also includes the subject respondents, research instrument, research environment or locale of the study and analysis of the data gathered. Research Design Descriptive research is used in the study and defined as a description, recording, analysis and interpretation of the presented data. This type of research is the most
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Statement of Problems These study intents to find out how aware are the SEA students regarding cybercrimes. It also aimed to answer the following questions: 1. What is the profile of each respondent regarding their awareness? 2. What influences them to such an act of crime? 3. How can they be protected from any forms of cybercrimes? 4. How can these cybercrimes be prevented? Significance of Study The researchers believes that students, particularly in the School of Engineering and Architecture
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Introduction Surveys and experiments can prove to be an extremely valuable tool that organizations can use to gain pertinent information. In order to effectively utilize these tools firms must pay careful attention to the design, methodology, and ethical issues of the experiment chosen. Among these issues are variables in conducting experiments with human subjects, design elements affecting the accuracy of the experiment, and questions of methodology. The information below addresses each of these
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collected using a survey questionnaire. The survey was created using suitable questions modified from related research and individual questions formed by the researcher. The survey was comprised of 20 to 25 questions, which were related to the participant’s perception regarding for the reject products of corrugated box in well pack. In the questionnaire, Likert scale was used to determine if the respondent agreed or disagreed in a statement. After the professor validated the questionnaire, these were distributed
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